Creativity Specialist Roger von Oech
Great interview over at Innovation Zen. Roger is another one of my favorite creative types. One of my favorite points that Roger makes is that when coming up with an idea, take that second or third thought that comes up as opposed to the first one that pops into your head.
The first idea is very often the most obvious and the one everyone else has thought of. It’s the others that are buried a little that really come forth from your individual experiences and strengths. Those are the unique and stellar ideas!
