ZenStorming

Where Science Meets Muse

Archive for July 22nd, 2009

Are You Losing Your Hooks? – Lessons on Innovation from Fishing

Posted by Plish on July 22, 2009

Innovationintheweedsmichaelplishka2009

The other day I went out on the lake to fish and had my bead on an extremely weedy corner of the lake.  I made up my mind I would venture directly into the middle of the pack of weeds, but in order to do so, I would need to forgo my motor and row my way there.

As I stepped into the boat I noticed two other fisherman on the outer fringe of the weeds slowly drifting towards me.  Judging by the size of their boat and the engine/motor combo, I figured they weren’t going to venture into the weeds but instead were going to stay on the fringes.  Call it a hunch.

I rowed quickly but quietly into the midst of the weeds and tied on a weedless floating frog and began fishing.

Five minutes later I had my first hit but missed the fish.  Fishing rules say that when you miss a fish in a spot on one type of lure switch lures and go back.  I ignored it and went back to the same spot with the same lure on the next cast…BAM! Largemouth bass number one, about 2.5 to 3 pounds. 

About ten minutes later I cast to a small opening between some weeds.  It barely touched the surface when a small explosion of water sucked my lure under.  Bass number two, 3 to 3.5 pounds.fishn2

Five minutes after that I placed a cast only ten feet from where I hooked the last one but in another open pocket.  Pause for about half a minute….twitch…SPLASH and a dive into the thickest part of the weeds.  But I kept the line taut and reeled it in.  Bass number three, 3.5 to 4 pounds.fish1

“What are you using over there?” I heard from the tandem still fishing not 40 feet away but at the fringe of the choking weed bed.

“Floating Weedless Frog Lure,” I responded.

“That’s what we have…”

Another 10 minutes passed and evening fell quickly; they left and I decided to head back home as well.  A successful day fishing indeed…

So what does this have to do with innovation?

I left multiple clues within the story but I’ll get right to the points. Read the rest of this entry »

Posted in Best Practices, Case Studies, creativity, culture of innovation, Design, Disruptive Innovation, innovation, Lateral Thinking, Research, Tactics | Tagged: , , , , , | Leave a Comment »

 
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