ZenStorming

Where Science Meets Muse

The Beginnings of Design/Innovation

Posted by Plish on October 3, 2009

beginnings of design001a michaelplishka2009

I made the above sketch while listening to  a panel discussion with David Armano, Dan Saffer, Jon Kolko and Ben Jacobson at the IIT Design Research Conference

What are your thoughts on this representation of the beginnings of design/innovation?

How could it be improved?

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2 Responses to “The Beginnings of Design/Innovation”

  1. Hi,

    I completely agree with your sketch. We also believe in observing pain points that a user faces when interacting with any product or service. Where there is pain there is opportunity. With proper marketing and operational strategy all pain points make business sense. At all pain point I first Zoom out of the problem and look at it from a broad angle. Then re-frame the laws of the industry in which the pain point was identified. Brainstorm to find a solution, prepare a road-map and be savvy about it.

    thank you.

  2. Plish said

    great insight, Kapil! Thanks for visiting and for your comments. By the way, really like your website!

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