The Beginnings of Design/Innovation
Posted by Plish on October 3, 2009
I made the above sketch while listening to a panel discussion with David Armano, Dan Saffer, Jon Kolko and Ben Jacobson at the IIT Design Research Conference.
What are your thoughts on this representation of the beginnings of design/innovation?
How could it be improved?
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This entry was posted on October 3, 2009 at 12:36 am and is filed under Authenticity, creativity, Design, innovation, Nature of Creativity, problem solving, Sketching, The Human Person, The Senses.
Tagged: ben jacobson, dan saffer, Design, empathy, IIT Design Research Conference, innovation, jon kolko. You can follow any responses to this entry through the RSS 2.0 feed.
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Kapil Jagdale said
Hi,
I completely agree with your sketch. We also believe in observing pain points that a user faces when interacting with any product or service. Where there is pain there is opportunity. With proper marketing and operational strategy all pain points make business sense. At all pain point I first Zoom out of the problem and look at it from a broad angle. Then re-frame the laws of the industry in which the pain point was identified. Brainstorm to find a solution, prepare a road-map and be savvy about it.
thank you.
Plish said
great insight, Kapil! Thanks for visiting and for your comments. By the way, really like your website!