FUN! is something that all animals, to some extent engage in.
Humans have the ability to design it.
Volkswagen has recognized the innate value of fun and developed this great website. It’s dedicated to the premise that “something as simple as fun is the easiest way to change people’s behaviour for the better.”
But, FUN! does more than change behavior.
“I never did a day’s work in my life. It was all fun.” -Thomas A. Edison
Work = 1/(FUN!) where FUN!=Passion x Freedom.
To increase the level of FUN! and decrease the perception of work, find ways of increasing passion and/or freedom. Make sure people are playing to their strengths, and give them the responsiblity to make things happen; responsibility to make decisions.
Do this and the FUN! level will increase, the perception of work will decrease and the results will be amazing.

