The Tale of the Tape – Lo Fidelity Solutions Get Innovation Rolling
Posted by Plish on June 28, 2012
I visited a client today; we’re designing a truly market-changing product.
A team member showed me a prototype he mocked up.
It was a combination of: a cut-up version of a currently marketed product, part of a prescription drug bottle, and some white tape.
It worked.
Innovations don’t start with fancy prototypes.
All you need is an idea, passion and tape.
