ZenStorming

Where Science Meets Muse

The Tale of the Tape – Lo Fidelity Solutions Get Innovation Rolling

Posted by Plish on June 28, 2012

I visited a client today; we’re designing a  truly market-changing product.

A team member showed me a prototype he mocked up.

It was a combination of: a cut-up version of a currently marketed product, part of a prescription drug bottle, and some white tape.

It worked.

Innovations don’t start with fancy prototypes.

All you need is an idea, passion and tape.

 

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