ZenStorming

Where Science Meets Muse

Posts Tagged ‘experience’

Sound, Remembering, and Sleeping – An Innovative way to Design Memorable Experiences

Posted by Plish on April 22, 2013

The idea of learning while we sleep has been around for almost a hundred years.  It turns out that getting information while we sleep doesn’t appear to be a terribly successful way of learning. But all is not lost.

If we learn something and sleep on it, we do in fact process information and thus can retain and categorize information more effectively.

Now, researchers have determined that if a sound is experienced along with something that we want to remember, hearing that sound again helped recall the original experience.  In addition, if that sound is heard while we sleep, it seems to cement the memory of the experience even more than simply re-hearing the sound in a waking state.

In other words, if you see a picture of a cow, and you hear a ticking clock, just hearing that ticking clock the next day will probably help you remember the cow.  However, it you hear that same ticking clock sound while you’re sleeping, your ability to remember the picture of the cow will be improved greatly when you hear the ticking.

So,  it appears that sonic branding, like I  discussed last week, can even have a more powerful impact if those sounds can be heard while people sleep.  This could create a powerful way to remember experiences if say, audio brands were interspersed in relaxing music that played while we slept.

It could also be used to design classroom experiences. Key points in a lecture could have musical notes or sounds as an accompaniment.  Those sounds could be given to students in MP3 form so they can listen to those sounds when they study and sleep.  They could replay those sounds later to help with recall.

I could see it used as well for training purposes.  People do a certain task to certain musical tones.  When they’re first learning, they can listen to those tones as they sleep.

What if operating rooms had musical sequences to help nurses, techs and surgeons remember pre-operative prepping procedures?

How could you see this research being used?

Posted in Brain Stimulation Tools, Brands, cognitive studies, Customer Focus, Design, Experience, innovation, Research, The Senses | Tagged: , , , , , , , , , , , , | Leave a Comment »

Designing the Future? Check out these 5 Websites for Innovative and Inspiring Materials

Posted by Plish on March 20, 2013

soft, hard

glowing, shiny

smooth, rough

warm, cool

sharp, dull

touch, see, taste, hear(?!)

 

Reflect for a moment on where you are now:

Probably sitting somewhere….Wearing something (if not, I hope you are not in public)…Your feet are resting upon something…You’re looking at a screen, touching it perhaps..you are smelling and feeling the hot cup of coffee in your hand…the rings on your fingers…

Your experience of now is mediated through materials of all types, shapes and sizes.  The clothes, upholstery, floor, cup, tablet screen, coffee cup, the coffee, even the air, your skin…all materials…

Materials are so foundational to our experience of life that we often just take them for granted.

But, these are exciting times.

New materials are being created daily, materials that respond to temperature, to vibration, to light…materials that change shape in magnetic/electric fields, materials that don’t pollute the environment…

What we can make in the world is limited more so by materials than by our dreams…

Here are some really cool websites, some free, some not free, but all display a dizzying array of materials of all types.

OpenMaterials.org This site is all about ways to DIY amazing materials.  It’s about sharing material experiences.  Check this out.

Materials for Designers – Great site from the Materials Information Society.  Great database.

Transmaterial - Materials that redefine our physical environment.  Amazing stuff here.

Material ConneXion – This is a great site.  It is also a subscription based site. However, these folks offer more than just materials, they can be innovation partners. And, if you live in the areas where they have their display rooms you can actually see and touch the materials in their database. It’s worth a subscription to these folks.

Materia - Similar to Material ConneXion but this database is free.  There tagline is “Materialize the Future.”  Their website is a great place to start.

This list is by no means exhaustive, so if you have any other sites, please share them.

Henry David Thoreau said, “The youth gets together his materials to build a bridge to the moon, or, perchance, a palace or temple on the earth, and, at length, the middle-aged man concludes to build a woodshed with them.”

Please don’t settle and let your dreams become woodsheds.  Learn about, and experience new materials.

~The more we know materials, the more we can make dreams reality~

 

 

 

 

Posted in Architectural Design, culture of innovation, Design, Experience, Fashion, innovation, Nanotechnology, Open Source, Sustainability, The Senses | Tagged: , , , , , , , , , , , , , | Leave a Comment »

What Color is Your….

Posted by Plish on January 18, 2013

coloursa

What color is your brand?

No, not the colors in the logo, but what color is your brand?  What is the color that authentically speaks and shares of its essence?

What color is your product?

No, not the color of the housing, but what color do people see when they look at your product? When they touch it? When they hear it? What color are the support services you offer? What colors emanate from your customers?

Do all those colors harmonize?

Pay attention…

Colors always speak their minds

~

What colors do you live and breathe?

Posted in Authenticity, Brands, creativity, culture of innovation, Design, Emotions, Experience, innovation, Service Design, The Human Person, The Senses | Tagged: , , , , , , , | Leave a Comment »

The Contemplative Way of Design

Posted by Plish on June 4, 2011

“(Emerson wrote,)’We animate what we can, and only see what we animate.’ Contemplative beholding of art – indeed of anything – can lead to the animation of whatever is before us. New eyes, “the right eyes,” suddenly open, waking us up, and consequently awakening everything around us. ” – Physicist Arthur Zajonc in Psychology Today

Don’t just observe a situation – contemplate it.

Center

Look

Widen the gaze

See the relationships

Feel

Understand (With more than the mind)

Design

Posted in Authenticity, creativity, Design, Experience, Nature of Creativity, problem solving, Spirituality, The Human Person, The Senses | Tagged: , , , , , , , , | Leave a Comment »

 
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