Posted by Plish on May 14, 2010
Wednesday, at the final day of the Design Research Conference, a panel discussion was held on the topic of design research and its role. One panelist, Don Norman, was particularly animated about the need for design research to better serve industry by providing the results of the research in an expedited manner.
While listening to Norman I found myself in total agreement with his assessments. I also resisted the urge to jump up, wave my arms and say, “We’ve already done it!!!!”
What is ‘it’?
‘It’ is: Expediting design research to help industry develop products faster. This technique may or may not work with non-product design but thinking about it, I’m not sure there’s a reason why it shouldn’t.
So what is this process? Here’s a diagram of the comparison between how design research is done in traditional programs and in expedited programs.
The typical Research and Development (R&D) process holds science in the highest esteem. It consists of a research phase, Read the rest of this entry »
Posted in Authenticity, Best Practices, Creative Environments, culture of innovation, Design, design thinking, innovation, Innovation Tools, Market Assessment, problem solving, Research, Tactics, The Human Person, Workplace Creativity | Tagged: design research, design thinking, Don Norman, IIT Design Research Conference, innovation, observation, product development process, research and development | 4 Comments »
Posted by Plish on October 3, 2009
I made the above sketch while listening to a panel discussion with David Armano, Dan Saffer, Jon Kolko and Ben Jacobson at the IIT Design Research Conference.
What are your thoughts on this representation of the beginnings of design/innovation?
How could it be improved?
Posted in Authenticity, creativity, Design, innovation, Nature of Creativity, problem solving, Sketching, The Human Person, The Senses | Tagged: ben jacobson, dan saffer, Design, empathy, IIT Design Research Conference, innovation, jon kolko | 2 Comments »
Posted by Plish on October 2, 2009
Today while I was at the Design Research Conferencein Chicago, I listened to the presentation of Jason Fried of 37 Signals. While primarily discussing his design process through the lens of software design, he touched upon one particular aspect that is true for all types of design. In short, he said that good software comes from people who are more like curators vs. designers.
What does he mean?
Software Designers (in this particular example) have a tendency to want to constantly add more and more features. Version 11.0 almost always has more features than Version 10.0 and Version 12.0 will have even more than Version 11.0 He built upon his illustration by saying that if you stick every painting in the world in a building you don’t have a museum, but a warehouse of art.
It’s when you pick certain paintings and put them in a room, when you play the rule of curator, now you have a museum, not a warehouse.
The point is a good one.
The best design is an embodiment of the essentials and not the result of Creeping Featuritis…
Posted in Best Practices, Customer Focus, Design, innovation, software | Tagged: 37 signals, Design, featuritis, IIT Design Research Conference, jason fried | Leave a Comment »