ZenStorming

Where Science Meets Muse

How to Use A.C.E. to Improve the Quality of Your Ideas

Posted by Plish on September 16, 2016

 

Name at least 10 ways to use a brick.  Take a couple minutes and write them down.  If you don’t get 10, that’s ok.

Here’s a list I quickly made up.

  • paperweight
  • window breaker
  • block for building a wall
  • Weight for muscle training
  • shoes for a low gravity planet
  • Sundial (if stood on end)
  • Writing Utensil on a rough surface
  • Toy Boat for a sea of mercury
  • Temperature regulator (Hot Pack/Cold Pack – Freeze the brick to keep things cold or heat it up and drop it in a container to keep it warm)
  • Electrical Insulator (Use for a capacitor or transformer)
  • Thermal Insulator -keep Hot from Cold
  • Serving Tray in Kitchen

Odds are, the first few ideas on your list are the same as mine.  You also probably had a tough time getting past the first four or five, right?  That’s actually totally normal.  The first ideas are the ones that everyone has.  The next ones are the ones that are the money-makers, the ideas others didn’t think of.  But getting that next batch of ideas is hard work. It takes time and effort.

So, how do you get past the first few ‘meh’ ideas and get to the good ones?

Before we look at that, let’s look at what we do to get the first 4 or 5.

In our Mind’s Eye, we hold the brick in our hand, looking at it from 2 to 3 feet away, simultaneously thinking how this is good building material. In other words what we do is, (a) focus on one main trait/attribute and let that guide our ideation process.  In the case of a brick we focus on the weight and/or hardness. We also put the brick where we typically see it.  We (b) see it in a specific context: in this case, the construction realm. Thirdly, we (c) look at the wholeness of the object – in this case the brick as a rectangular block of material.

The way to get better ideas is to vary each one of the above three perspectives: A.C.E. –  (Attributes, Context, Everything (not the Whole thing))

Doing this will break through the ‘meh’ stage and give you much more creative ideas.

(a) Look at various Attributes

So, what are the attributes of a brick, or any object for that matter (I realize there is some overlap between these but sometimes it helps to call the attributes different things)?

  • Shape
  • Size/Dimensions
  • Roughness/Smoothness
  • Hardness/Softness
  • Color/Reflectivity/Optical Properties
  • Smell
  • Taste
  • Density
  • Sharpness
  • Mechanical Properties (will it behave differently when we push on it, pull on it or shear it)
  • Fracture Properties (How it breaks)
  • Thermal properties
  • Fire Resistance
  • Electrical Properties
  • Magnetic Properties
  • Acoustic Properties
  • Porosity
  • Chemical Properties
  • Emotions it elicits
  • All of the above at various scales – from macro to micro.  Bricks aren’t perfectly homogeneous. Different parts of a brick can behave differently.

Look at the various attributes and ideate around those – individually or in aggregate.  Truly observe!  Understand what goes into the product.  Once you understand the brick your eyes will be opened to ways you can modify and leverage what the brick is.

What’s the shape of the brick?  Is the brick REALLY hard, or does it has softness to it?  What does it take to deform the brick and mar the surface?  Bricks can hold and/or prevent temperature transfer depending on the context.  They also don’t conduct electricity all that well.  Do they change color under certain circumstances?  Do they change their smell under certain stresses?  Do bricks fracture at certain loads so that they can be used as indicators?  What do they taste like? (You lick a brick at your own risk.😉 )

(b) Look at alternate Contexts

Put the brick into various contexts and you’ll be surprised how quickly the ideas start flowing.  Is it a yard, a different planet, an imaginary place, a street, a kitchen, an operating room?  Are these contexts cold, hot, well lit, dimly lit, windy, calm, etc.?  All these variables will impact the types of ideas you come up with.

For example, I put it the brick in a kitchen and hence came up with using it as a serving tray and/or thermal stabilizer. (Also, bricks can exhibit efflorescence.  Salts can come to the surface, so this can flavor food – provided the rest of the materials in the brick aren’t poisonous😉 ) When I thought of it in a street, I thought of rubbing it on the street to make drawings.   In an operating room I thought of it being heated up and placed under the surgical drapes to keep patients warm. (I came up with another idea but I’ll include it below.)

(c) Look at Everything (not the whole thing)

Finally, what can we change – modify, add, subtract, etc. from any of the above attributes, components, systems or sub-systems to make it useful?  (Place these in various contexts to multiply the power of this exercise.)  Look beyond it simply being a block held at arms length.  Re-imagine it!

Can we change its usefulness by breaking it up? (I often take brick chunks, break them more and use the fragments to line the bottom of planters.  Broken shards of brick can also be amazingly sharp!)

We could also grind it up and add it to food to change the way it’s cooked and digested. (Depending on the chemical composition of the brick this might not be a safe idea so don’t try this at home/work/etc.!) Revisiting the operating room context,  we could grind up the brick and weave it into the material of the surgical drapes to make the drapes more effective insulators.

The whole purpose of using A.C.E. is to get us past the obvious and into the realm of innovation.   Just using one of these will help, but when you use all three in conjunction, your ideas will flow and be more original.

Try it!  Would love to know your thoughts!

 

Posted in brainstorming, Creative Thinking Techniques, creativity, Design, idea generation, innovation, Innovation Tools, problem solving | Tagged: , , , , , , , , , | Leave a Comment »

Are you Using This Simple 3 Step Process to Create Products that Leverage Existing Trends?

Posted by Plish on August 9, 2016

There’s no question that we are living in exciting times.  There are multiple trends, technological and otherwise, that are blossoming and can be leveraged if you take the time to put in some work.  Follow this simple three step process and you’ll be much better equipped for leveraging the power of trends in your business.

Step One:

Research and understand trends that are shaping the landscape.

As a primer, here’s a quick list of some trends that are shaping the world right now.

 

Via MarketWatch

  • Virtual and Augmented Reality
  • Wearables
  • Smart Cars
  • Artificial Intelligence
  • Drones
  • Phone (and batteries) That Charge at a Distance

Some other Consumer Retail Trends:

  • Leveraging the Crowd
  • Subscription Services (Dollar Shave Club)
  • 3-D Printing
  • Maker Movement
  • Product Personalization
  • Sharing Economy
  • Uberization (I agree with Fast Company. Uber isn’t Sharing Economy but it is a new model)
  • Multiple Platform Sales
  • Social Media and Online Communities
  • Preference for Ethically Responsible Brands
  • Eco-Awareness
  • Product Co-Creation
  • Increased Biometric Use

Also check out Trendhunter (where I contribute from time to time😉 ) Trendwatching, and Cassandra with their Cassandra Daily Newsletter.  The trends on these sites can be quite provocative and are great for jump-starting creative thoughts.

Steps 2 and 3!

2.  List the main positive and negative attributes of your product.

3.  Look for intersections between your product attributes and the trends and create products that enhance the positives or negate the negatives

For example.  Let’s say that your company makes paper-based notebooks.

Positive Attributes: Convenient; Creates hard copy; Can be used with various media (pen, pencil, paint, crayon, etc.);  Highly secure; Can be digitally copied (copy machine, phone picture, etc.); Difficult to forge; Low-cost; Recyclable; Personal

Negative Attributes: Needs to be on hand to use; Must do additional work to digitally archive; Uses/wastes paper; If recycled then must be copied; Have to purchase at stores either in bulk or as needed but then have to run to the store; ???

 

Ideas:

  • Have a QR code 10 pages from the end of the notebook that automatically orders (when scanned) more notebooks before running out (Better than a subscription service because it’s on-demand) This data can be used to then understand ordering patterns.
  • Enable customization of notebooks (paper designs -lined/graph/etc, covers, etc.) via online portal or app
  • Have a sensor embedded 10-20 pages from the end that when written on automatically purchases another notebook and mails it
  • Use non-wood pulp papers
  • Create an online community where people can design notebook covers for each other
  • Deliver notebooks by drone
  • Create notebooks from text messages
  • Create an augmented reality app that enables someone to ‘write’ on various products/locations/etc. to capture ideas virtually
  • Create a wearable that can tell what you’re writing and store it digitally, automatically
  • Provide notebooks that are customized for online courses and heighten student interactivity
  • Notebook covers contain solar panels and/or batteries for recharging digital devices.  These can also be charged via movement/carrying.
  • Use biometrics to lock/unlock paper notebooks
  • Create luxury notebooks
  • Personalize notebooks with a chamber that contains a friend/family member’s DNA from a kiss (think lipstick on an envelope…remember snail mail?😉 )
  • Create Notebooks from pulp made from trees or branches that grew on property that held emotional import
  • Grow bamboo (at home?) or more likely,   you pay an amount to lease a portion of a bamboo field from which pulp is harvested to create your own notebooks. It’s a notebook/paper co-op (I LOVE this idea.  Anyone that wants to do it, please contact me🙂 )

As you can see, just by bouncing notebook attributes against the various trends, I came up with 16 ideas for new products.  (Not only does this process supplement existing product lines, but you can use it to create brand new markets.  Just start with some existing product line attributes, bounce it against trends and create new products irrespective of what your industry is!)

There’s no excuse for being left in the dust of technology and an evolving world.  Follow this simple 3 step process, and you’ll find yourself successfully creating products as the world changes.🙂

***

 

Here are some other tech trends for your reading enjoyment🙂

Inc.com

  • 3d Printing
  • Active Participation in Advertising
  • Changes in Healthcare Funding
  • Reshaping Education via Online Training
  • Online Portals Reshaping Retail

Forbes

  • The Device Mesh (Connected products of all kinds)
  • Ambient User Experience (Seamless experiences spanning devices)
  • 3d Printing Materials
  • Obtaining Information from Everything
  • Advanced Machine Learning
  • Autonomous Agents and Things (Next gen Siri, Cortana, etc.)
  • Adaptive Security Architecture
  • Advanced System Architecture (Computers that function more like brains)
  • Mesh App and Service Architecture
  • Internet of Things Architecture and Platforms

A pdf Report from Deloitte touches on much of the Forbes stuff and more

 

 

 

 

Posted in 3D Printing, brainstorming, Co-Creation, Creative Thinking Techniques, culture of innovation, Disruptive Innovation, innovation, Innovation Tools, Maker Movement, problem solving, Social Responsibility, Sustainability, The Future, Trends, Uncategorized, ZenStorming | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

Mental Health Tip for Innovative/Creative People – Stop Unaccompanied Time Travel

Posted by Plish on August 4, 2016

Imaginations are great.

It’s a great tool that enables each of us to look at problems, understand how they got there, how to fix them, and what the impact of those fixes can be.  It helps us survive***.  Our imaginations allow us to time travel to the past and the future.  We experience images and feelings that allow us to live that which has, hasn’t, will, and/or won’t happen.

But there’s a problem.

The more adept we get at using our imaginations, our imaginations can, very often start using us. Without disciplined self-awareness, time travel gets the better of us.  We find ourselves lost in the past, turning situations over and over in our heads.

“Why didn’t I do that?  I should’ve done this.  Where was the support? …”

The questions can flow on and on in vivid color.  We replay everything and embellish it – feeling every decision in the pit of our guts.  It’s real. We’re in the past.

Then there’s the scenario planning that’s gone haywire.  We travel from past to future without taking a stop in the Present.

We see, smell, hear, feel, every alternate time path.   We see the failures; we see the success, but then something messes it up.  Again with the self-talk:

“I should’ve done this. I can’t believe he said that.  How dare….”

This type of negative time travel seems to impact us the most when we are anxious and under stress.  Our brains and bodies don’t know the difference though.  As a result we get more anxious, our blood pressure shoots up, heart rate speeds up.  Left unchecked, our productivity goes down… Our bodies are living the reality of time travel in our minds.

The solution?

Become cognizant of the fact that you’re imagining the reality – not actually living it.  In short, stop time traveling and come back to the Present.  Say something out-loud to yourself, “This isn’t the reality. I’m anxious (angry, upset, impatient, etc.)”

Then it’s a matter of acknowledging something positive. Be thankful for something at that moment.  In essence you are interrupting and re-writing the experience from being something that happened (or will happen) to an experience in the now with positive ramifications.  (There’s a great series on healing emotional memories by Joseph M. Carver, Ph.D. .  Check it out!)

Our imaginations are wonderful.  They dynamize our innovation and creativity and enable us to design products and services that impact the world in positive ways.  The ability to time travel is key to this.  Just make sure you travel with yourself and make every journey into the past and future fruitful and pleasant.

We are more than the sum of our experiences – good and bad.  Don’t get sidetracked by past and future memories of the bad.

🙂

 

*** –  “Prehistoric men and women who worried a lot were more likely to survive than their carefree, positive-thinking peers. Thinking negatively served as an early warning system. It triggered the brain to recognize actual and potential threats in the moment, and it also aided the brain in imagining dangerous scenarios that didn’t exist. If people were prepared at all times, they were more apt to survive.” – from Curious. by Todd Kashdan, Ph.D. (Quoted here)

 

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Six Rules to Keeping Your Innovation Spaces Innovative

Posted by Plish on July 24, 2016

46556-einstein-cluttered-desk-quote

 

 

An engineer on an interview walked into a pristine R&D lab and quipped, “Does anyone do any work in here?”

Turns out, that when creating environments conducive to creative thinking and problem solving, messy environments are more liberating and more conducive to coming up with novel ideas. (Study in Psychological Science)  It’s probably not a coincidence that in addition to Einstein, Steve Jobs, Mark Twain, and Alan Turing also had messy desks. (Great pics here)

“Disorderly environments seem to inspire breaking free of tradition, which can produce fresh insights.  Orderly environments, in contrast, encourage convention and playing it safe.” – Psychological Scientist Kathleen Vohs

Messy environments are safe spaces for creativity.  Or perhaps it’s easier to think of it the other way.  When you walk into a room that’s pristine  and perfect, shiny and new,  are you willing to be the first one to mess it up?   Because of this, perfectly organized clean rooms have a tendency to perpetuate their cleanliness.  The expectations are that you need to exercise control and follow social norms.   There is a lack of freedom present which stifles the innovative spirit.   There is a sense that “I’m in someone else’s area and I need to play by their rules.”

On the other hand, walking into a disorderly area impacts everyone that’s exposed to it.  It doesn’t even need to be your mess!  People will tend to feel more at ease, thus more free to contribute, to create, to be unconventional!

So, the important thing is, if you want innovation to happen in your lab, it might behoove you to let things go a little bit.  Let certain areas become islands of creativity where people can play and invent, where they don’t have to play by the rules.

If you do organize, and you have more than one person that uses the lab, make sure that each person cleans his/her own messes.  I’ve heard horror stories of overzealous colleagues unwittingly throwing away  someone else’s valuable prototypes because they didn’t know what they were and they looked liked they didn’t have any value.

So, instead of cleaning parties, I suggest that you have innovation parties.  Spend a couple hours together in the lab with everyone showing everyone else what they’re working on.  Let people look at and touch stuff.  Ask, “What does this do?”.  Cross-fertilize!!

It’s also important to keep raw materials and tools within reach.  If you have to go upstairs or downstairs each time you need some component, there’s a problem in your lab organization.

Likewise, keep reminders of your current product lines in reach.  You have certain core competencies, certain products that define who you are.  Creating innovations that leverage your core competencies can create products that are ‘in your wheelhouse’, and thus accelerate their time to market.

So, in summary, here are the rules to keeping your innovation lab fruitful:

  1. Make sure there is a way for people to see what you’re working on.  Don’t hide prototypes or ideas from others or yourself!
  2. If you must keep the lab pristine, designate certain areas as innovation zones (some design firms create ‘war rooms’) where it’s free to be…
  3. The only people allowed to clean work areas are those who are responsible for that work.
  4. Keep raw materials and prototypes close at hand in cabinets, drawers, etc.  If you have to walk more than 20 feet to get something, or be reminded of something, the plan needs to be changed.
  5. If you have raw materials or prototypes that you must move, take pictures and post them.
  6. Keep your current product lines in view. Learn about what your company does well.

Do you have any other rules that help make your innovation works-spaces more fruitful?

PS. Clean areas have their place. They do promote healthy eating, conventionality and charitable giving.   So, make yourself a clean area for healthier, linear thinking, crank-through work.  After all, sometimes you just need to get a report written and sent.

PPS.  Unlabeled containers, open flammable substances, cutting machinery, in short, things that could hurt yourself or others, should always be properly stored and/or locked to prevent accidents.

PPPS Messy is not the same as dirty.  Working in a place with exposed mold, excessive dust, standing water, is not creating an environment that is healthy to function in.  Stay away from these. (I hope you didn’t need me to tell you this😉 )

PPPPS Check out this link for some great environmental creativity hacks

 

 

 

 

 

Posted in Creative Environments, Creative Thinking Techniques, culture of innovation, Design, innovation, Innovation Tools, problem solving, Uncategorized, Workplace Creativity | Tagged: , , , , , , , , , , , , , , , , | Leave a Comment »

Innovation and Independence Both Start with”I” (Happy 4th!)

Posted by Plish on July 4, 2016

Innovation and Independence both start with “I”. It’s not a coincidence!

This country was founded by people who said, “I am going to make a difference!”

Those are the same words spoken by entrepreneurs and innovators world wide.

Not to mention that research shows that when fear is low, innovation is high.  So work to make your country, your work, neighborhood, homes, and your self, less fear filled!  Work towards creating a world where each person, each “I” can say with the Declaration of Independence:

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.

Provide safe spaces where people (yourself included!) can innovate and grow.   Allow innovation to flourish and you will indeed make the world a better place, one innovation at a time!

Happy Independence Day!!  Happy 240th Birthday, USA!

 

 

 

Posted in culture of innovation, Design, Human Rights, innovation, Social Innovation, The Human Person, Workplace Creativity | Tagged: , , , , , , , , , , , , | Leave a Comment »

Don’t Worry About the Elephant in the Room, Look for the Chameleons

Posted by Plish on June 30, 2016

 

color-changing-chameleon-lizards

Photo Courtesy of momtastic.com

 

You’ve got multiple experts in a room.  They’re all giving their opinions on the state of a market, or a new product.  Very often this leads to the manifestation of proverbial Elephant in the Room – the obvious issue no one wants to mention because it’s embarrassing, or taboo, as it has implications that could impact the project in a negative way.

While no one wants to talk about the elephant, the good news is that it’s there.  Yes, no one is talking about it (yet), but if  the culture is such that accountability is valued more than meeting deadlines, the elephant will be revealed and it will get talked about.  (If there are negative ramifications for saying something important just because it will negatively impact a product launch, you’ve got bigger problems than the elephant*.)

But very often, there are insights in your Voice of Customer (VOC) feedback that aren’t obvious, that won’t get talked about or dealt with – they’re Chameleons.

Chameleons are more dangerous to your project than elephants (I’m speaking with regards to VOC type data, or any situation where people are interpreting what others believe or are doing. I realize chameleons are cute benign reptiles🙂 )  .  This is because people don’t know what they don’t know.  But, just because something isn’t known, doesn’t mean it can’t be known, or that there aren’t tell-tale signs present.

Since you can’t see the Chameleon directly, you have to look indirectly for the shadows –  Shifting shadows, a glimpse of movement.  It’s things that are implied, not things that are obvious.  It’s the nebulous things, the directions that are inferred from what is being said and done, not the words themselves.

This is important, because the words themselves are going to be the same words that members of the VOC panel will use when describing the situation to your competition.   If you want to have a product or service that is different and superior to what everyone else does, look for the Chameleon.

What are some tricks for seeing the Chameleon?

When dealing with VOC, a textual analysis is a great place to start.  It can reveal underlying dispositions and assumptions.  It can also show what types of metaphors, and thus what contexts people are using when they talk about your product.  I was once part of VOC feedback and noticed that certain subgroups of clinicians consistently referred to certain medical devices using military-like terms: cocked, captured, loaded, etc.  No one really noticed it because those terms are ubiquitous.   I did some textual analysis and noticed that there was another subgroup that rarely used those terms.  This was a Chameleon!

So I raised the question, do we want people using a war/battle metaphor for this surgical device, or do we want the market to use, and experience, a different, more healing metaphor?

The other tip is to pay close attention to what people do, not only what they say.  Body language, rituals, procedures, actions of any type, can give tremendous insight and reveal the Chameleons that everyone else will miss.

I once researched  a medical procedure and realized the doctor used a particular motion again and again.  The doctor never mentioned he made the movement, but he did it every procedure.  The kicker is that no products on the market leveraged that particular movement.  So I rolled that motion into the product design, creating a more ergonomic, simple, and cost effective to make, product.

Remember, do textual analysis and analyze what people do.  By being cognizant of these two tips, you’ll be well on your way to recognizing the Chameleons when they become present.  It’s well worth looking for them.  Sometimes they hide right next to the elephants.😉

 

 

*- Actually this is a Cultural, or Corporate Chameleon.

Posted in Behavioral Science, Best Practices, Case Studies, creativity, culture of innovation, Design, Disruptive Innovation, ethnography, innovation, Innovation Tools, observation, problem solving, Service Design, Surveys | Tagged: , , , , , , , , , , , , , , , | Leave a Comment »

Lessons on Innovating Using Cornstraints (It’s Not a Typo)

Posted by Plish on June 6, 2016

Now that we’re in the season of barbecues and beer, let’s delve into innovating using constraints.  For this post we’ll look at innovating how we eat corn on the cob, so we should probably call them “Cornstraints” (Sorry, couldn’t resist😉 )

Typically, eating corn on the cob is a delicious but messy process because the cob can be slathered with butter, salt, pepper, mayo, pepper sauce, etc. (Corn must be delicious! – User applied constraints).  Most people don’t want this on their fingers (Keep fingers clean –A user applied constraint).  Not to mention, corn cobs are remarkably efficient at retaining heat (an inherent constraint), so holding them at the ends can be challenge if they were recently plucked out of boiling water.

Doing a quick Google search shows people are pretty much dealing with these constraints already.

Capturea.PNG

Most innovations in this space deal with ways of holding the corn.  Inserting sticks or holding the ears of the corn seem to be the most common solutions.  Using napkins or some other intermediate device are also ways of minimizing mess, improving grip, and increasing comfort.

How else can we improve the eating experience?

  1. Who says we have to hold it?  It’s a choice – a user applied constraint.  We can, as some people with dental work do, cut off the corn and eat it with a fork.  We can also use a power drill (as has been done by some folks on YouTube)  but this brings up whether we should ignore another  user applied constraint: All the kernels need to end up in the mouth .  We could also design a corn stand that holds the cob for us; or for that matter, we could ask a friend to hold it for us so we don’t get our own hands gummed up.  This then brings up a possible constraint: Eating Corn on the Cob shouldn’t cause us to lose friends.
  2. Since the center of the cob is often hot, what if we cook the corn without heating the core?  Think of ways to do this and have fun with solar heaters or blow torches!  For that matter, let’s work with the reverse of the constraint (Corn needs to be served hot) and create a delicious COLD corn dish!  What about chemically ‘cooking’ the corn?  We can use enzymes or chemicals to convert the corn into something delectable and yet cool.   Or what if we slice the corn cob into 1/4″ slices so that corn chips takes on a new meaning?😉  Since they’re thinner, the centers will cool faster and be easier to hold.  Plus, the corn can now be dipped into whatever sauce we want!  We ignore one user constraint (Corn cob must be whole) and turn another on its head (The entire cob must be slathered with the same substance)
  3.  The center of the cob is typically not edible (Inherent Constraint).  So let’s make it edible!  Can we inject it with something prior to cooking it so that it softens and tastes good?

I could go on, but let’s take a look at what I’ve done.

At the heart of all the above ideas is a questioning of the constraint.  Why do we have to buy in to the constraint?  Let’s change it.  Who cares if it’s inherent in the product – work around it!   Personally I like looking at the opposite of what the constraint implies and then find a way to make that reality.  What’s very interesting (and fruitful!) is that as one starts playing with the alteration of constraints, new constraints inevitably pop up.  This makes sense because once constraints get changed, the whole context can change.  This change in context demands that we ask new questions and probe the new constraints that are formed.

So, the next time you’re eating corn on the cob, think about ways of changing the eating experience.  It might make for a great discussion at a party!  I’d love to hear your ideas for changing the experience by experimenting with cornstraints.🙂

 

 

 

Posted in Creative Thinking Techniques, creativity, Design, design thinking, Disruptive Innovation, Food, innovation, Innovation Tools, Service Design, Social Innovation, Uncategorized | Tagged: , , , , , , , , , , , , , , , , , , , | Leave a Comment »

Are you doing this simple thing to help think “Big Picture”?

Posted by Plish on May 12, 2016

We’ve all done it. We forward reams of information to people in preparation for a meeting.  It’s convenient and it saves trees.  But there’s a problem.  We may be unwittingly influencing how the reader thinks about the information.

Researchers have found that how we consume information  determines how we think.  In short, when we view information in a digital format, we tend to hone in on details and think more concretely.

On the other hand, when we consume the same information in an analog fashion (on paper), we have a tendency to think much more abstractly and ‘big picture ‘.

Now, when CEOs were asked what the most important leadership quality is, the majority cited  creativity.  The second quality -integrity, and third, global thinking.  Those are all pretty abstract concepts. Yet, we are consuming so much of our information digitally and accidentally narrowing our thought processes.

So what’s the one thing we should do to make sure we look at the big picture?

Think about why we’re reading what we’re reading.

In other words, ask yourself if what you’re reading needs laser focused thinking or big picture, abstract thinking.

If you need to think ‘big picture’, then print out your email/presentation/document/etc.  If you are totally committed to not using tree-derived paper, then you can start using tree-free papers made from alternate materials.   If you don’t want to print stuff out at all, then gather information that helps establish the context of what you’re reading.  Deeply understand the context before starting to read.  This will help you deal with the information in a more broad-minded way.

If you’re prepping for a brainstorm, or in a brainstorm, pass things around in paper format.  Make copies and circulate them around.  Make it easy for people to make notations, mark things up, to encounter ideas without the borders of a screen.

If you’d like to be laser focused, if you need to understand the facts, then just read digitally.

Remember, reflect on your purpose for reading information. It’ll make you a better thinker and a better do-er.

 

 

 

Posted in Brain Stimulation Tools, brainstorming, cognitive studies, Conveying Information, Creative Thinking Techniques, creativity, culture of innovation, Information Visualization, innovation, problem solving | Tagged: , , , , , , , , , , , , , , , , | Leave a Comment »

Six Essential Guidelines to Failing Forward — Relishing Failure (Even When it Tastes Disgusting)

Posted by Plish on April 26, 2016

In the span of a couple seconds a wonderful orange, blackberry fragrance turned caramely, then malty, then char…

I quickly turned around and saw that my blackberry sauce had become a gooey burning mess.  Taking it off the heat I scraped it into a container and set it on the garbage can to cool.  I then promptly washed the pan and started another batch of my sauce – after all, the French Toast was already done.

As I went to throw away the failure, I grabbed a spoon and tasted this mess.  Who knows, maybe something good came out of it…

 

Carbonized berries with a hint of charred honey – bitter and brown – there really was nothing redeemable from this.  My takeaway?  Perhaps use a little more liquid, a little less sugars, or more importantly, just pay attention better!!

People always talk about failing fast, failing forward, etc.  But failing is only beneficial if we take the time to analyze, or in this case taste, our failures.

What’s needed first when we analyze?

A willingness to look!  If I was simply interested in making the French Toast and plating it; or if I was only interested in getting rid of a smoky mess and throwing it out, I wouldn’t have found out what the gooey stuff tasted, looked, smelled and felt/acted like.

Be curious about the failures no matter how mundane or common they may appear.  As noted in the classic, “The Art of Scientific Investigation“:

 

Discog40

The Art of Scientific Investigation, by W.I.B. Beveridge, Pg. 40

 

The trick then is to look and really question whatever you can’t explain (and sometimes even questioning the things you (think you) can explain can be very useful!) Multiple people can see the same phenomenon and yet see different things.

Some years back, a veteran engineer was convinced that a plastic part was failing because of something happening in the mold.  I was brought in to take a look at the situation as they were short on resources.  Not taking the veteran engineer’s word, I looked more closely under a microscope.  Something didn’t seem right. After looking at the part, and the entire manufacturing and testing process more closely, I realized that the failure was actually due to a testing fixture applied to the part after it was molded.  Good parts were being made bad!  A change in the testing procedure resulted in weeks of saved time and the product was able to launch on time.

So,  while fruitful failing starts with observation, there are actually six points you should think about next time you burn a berry sauce, or something fails. Pay attention to these six points and you’ll be guaranteed to be failing-forward:

  1. Practice being curious about why things fail.  Ask questions, observe, taste, feel, smell.  If you can’t explain something, if something seems odd, follow up!
  2. Can this failure actually be used?  In other words, is it truly a failure? The charred goop may have tasted good – maybe I could’ve used it in its new form? (I couldn’t but I asked this question :) )
  3. Can some aspect of the failure be used?  Okay, so maybe it tastes disgusting, but does this mean that it’s totally a loss?  Maybe charred, seasoned berry goo is good for digestion? (I don’t know if it is, but I’d venture it isn’t.)  Maybe the sticky sugar is a biofriendly adhesive?
  4. What did I do? How did I get here?  Understand the full width and breadth of what was done to create the failure.  Look at the ingredients that went into the failure, the tools and fixtures, the timing, the context/environment.  Understand what truly caused the failure.
  5. Document it!  Jot it down, put it into your phone, take pictures, make recordings. At the very minimum, commit what you can to memory.  Be conscious about remembering what happened so that it doesn’t happen again.
  6. Can you recreate the failure?  At the end of the day, we should be able to recreate the failure (I am quite confident I could burn my sauce again and create the same brown goop).  If we can’t recreate it, we didn’t understand it.

Failing is the easy part.  Turning it into something to build upon takes a conscious, concerted effort.  However, the more you are cognizant of these six points, the more fruitful and the more repeatable your product development efforts will become.

Then the fun REALLY starts!

🙂

POST SCRIPT

~~~The second batch of blackberry sauce was sublime ~~~

🙂

Posted in creativity, culture of innovation, Design, design thinking, Food, innovation, Innovation Tools, observation, problem solving | Tagged: , , , , , , , , , , , , , , , , , | Leave a Comment »

Technology Driven Design or Customer Centered Innovation? – The Imodium Experience

Posted by Plish on April 6, 2016

Think back to your last experience with…

diarrhea.

Yes, you read correctly.  Take a few moments and think about it.  Name at least five things that you feel when you have diarrhea.  It’s probably not hard because  those experiences are typically extremely visceral.

Urgency, cramping, sweat, embarrassment, loud, runny, running….  the list goes on.

Now, name five things that you typically need to deal with diarrhea.

Toilet paper, water, underwear, anti-diarrhea medication, an open toilet, Gatorade…

Nowhere in either of these two lists did you see scissors mentioned did you?

I can hear what you’re thinking, “Plish, why the heck would I think of fricking scissors??!?”

Check this out:

Yes, scissors!

So, what’s behind this packaging debacle?

Well, it’s surely not customer-centered needs.  While it is about stopping diarrhea, it’s not about improving people’s experiences with diarrhea.

At the core,  it’s about Technology.

I haven’t interviewed anyone at McNeil about the packaging.  But I’ve seen this phenomenon before.  You see, McNeil sees the contents of this package as its product.  It’s all about the drug, and packaging the drug was driven by technology.

The manufacturing facility has scores of cool, hi-tech packaging machines that can safely, securely,  deposit and seal loperamide (Imodium) caplets in their foil/paper  blister chambers.  These packets keep the white caplet inside safe from harm as thousands of boxes rattle around in a truck, and/or are thrown around at shipping docks.  Then, when the card of tablets is stuffed in a pocket or purse, the packaging needs to protect the precious, effective cargo.

Unfortunately, nowhere in this list is the customer experience.

The end result then is a hard to open package that includes (mindblowing) directions for using scissors in case the person opening it can’t tear the plastic.

What is interesting is that on the Imodium website you can read the following:

IMODIUM® A-D EZ Chews begin to dissolve quickly. And when you have diarrhea, fast relief can never come too soon. IMODIUM® A-D EZ Chews work fast, so you can get out of the bathroom and back to the things you love.

So, with the EZ Chews, they acknowledge the need for quick resolution, but curiously don’t figure this into the packaging experience in their other products.

How did they get here?

As I said before, this product was driven by technology.  While the drug was tested for efficacy,  and while the package keeps the drug safe,  the lesson here is that the product, Imodium, isn’t just a little pill*, it’s the pill and packaging – the whole experience of opening and taking the medication (which incidentally is done while people are in a, um, compromised state).

The takeaways?

  1. Look beyond the product and look at the experience.
  2. Don’t expect technology to automatically create a good experience.
  3. Think about the packaging! (Anyone out there thinking about battery packaging??) Oh, the presence of a certain packaging machine in your plant doesn’t mean that it’s a fit for every project.
  4. Streamline the process of opening the package while still keeping your package contents safe.
  5. Use some empathy! Understand what people are going through before, during, and after, touching your product.

The good news is that if you look at this list, especially number 5, there is clearly an opportunity for innovation in this space.

I’m looking forward to seeing the next generation of diarrhea packaging, but just hopefully it’s not as a user.😉

*-Imodium is available in  other configurations, such as a liquid.

 

 

 

 

Posted in Case Studies, Customer Focus, Design, Experience, Healthcare, innovation | Tagged: , , , , , , , , , , , | Leave a Comment »

 
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