ZenStorming

Where Science Meets Muse

Brand Strategy and Design – One Collective Voice at FUSE 2015

Posted by Plish on March 23, 2015

Yes, one of my favorite conferences is coming up and I hope to see you there!

FUSE 2015

From April 13-15  in Chicago, Illinois, the Loews Hotel will be home to a provocative and inspiring mix of leaders in Design, Brand Strategy, Marketing, Innovation, Trends, and Strategy.  For 3 days you will have an opportunity to learn, network and enjoy stimulating talks, workshops and more.

I always leave FUSE with a mindful of ideas and things to share.  To aid my recall, I capture my experiences of FUSE in concept maps.  You can go to Slideshare and check out my maps of DAY 1 and DAY 2 from last year.

Looking forward to seeing you there and hearing your experiences!!

Posted in Brands, creativity, Design, design thinking, innovation, Service Design, Trends | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

Printing with Paper – the 21st Century Way

Posted by Plish on March 4, 2015

People are finding new uses for 3d printing daily. One of the downsides with 3d printing is that materials and methods are often expensive, and/or not eco-friendly. Another downside is that printing in true color is difficult.

Mcor Technologies is changing all that.

They’ve developed a way to true color print 3d objects using eco-friendly inks and adhesives at a fraction of the cost of other 3d printing technologies.  Disposal is also friendly as the product can be thrown into the recycling bin when the print is no longer needed.

How does it work?

Simply put, a sheet of paper is printed (in color) and the shape of the printed part is cut out of the paper.  Next, adhesive is placed on the paper and another sheet is placed on top. Print color, cut and repeat until the entire piece is printed.  For a better explanation of the process, check out this pdf from Mcor.

The biggest limitation that I can see with this is the build volume. At 9.39 x 6.89 x 5.9in, it’s not a bad build volume but it’s not huge. It’s limited by the thickness of a ream of paper.  On the upside, the parts can be designed to be separated into multiple pieces and then glued together.

Some great examples of how the technology is being used and its capability can be seen in this pdf.  There’s also a really impressive medical case study from University of Louvain in Belgium.

Here are some more examples of what can be printed.  What do you think?

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Posted in 3D Printing, innovation, Innovation Tools | Tagged: , , , , , | 1 Comment »

Dear RadioShack, It didn’t have to end this way…

Posted by Plish on February 5, 2015

It’s official.

RadioShack has filed for bankruptcy.

Call me naïve, but I really don’t think this had to happen.  I realize I’m ‘Monday Morning quarterbacking’ (Why DID Seattle throw that pass on the one yard line?!?!  I digress….) but RadioShack had made some bad choices.

RadioShack’s bankruptcy, which has been expected for months, follows 11 consecutive unprofitable quarters as the company has failed to transform itself into a destination for mobile phone buyers. Its sale agreement with Standard General could spare it the fate most retailers suffer in Chapter 11 – liquidation.

A destination for mobile phone buyers.  Seriously?  You can get a cell phone at WalMart for pete sakes!

RadioShack made multiple attempts at rebranding, as if a logo or name change was going to pull them out of obscurity. It wasn’t enough.

As someone who has literally gone to RadioShacks my whole life, the one thing that RadioShack fell away from was what made it famous in the first place.

RadioShack was trailblazing as a Maker store long before people even used the term “Maker.”   Yet, as the years passed, the only things that qualified as maker-esque were buried in the far corners of the store, literally collecting dust.  Most employees, it seemed, liked techie stuff, but weren’t that well versed in maker-esque components that were on their shelves.

I went over to Google Trends and looked at a few search terms to see how often people were Googling certain terms since 2010 (I didn’t put these all on one graph because there were scaling issues)

3dprinting

3D Printing

ardui

Arduino

diy

DIY

makerspace

Maker Space

raspberru

Raspberry Pi

 

Every trend is going up.

But, not this one: Read the rest of this entry »

Posted in 3D Printing, Brands, culture of innovation, Design, innovation, Maker Movement | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

Cannoli – Designing a Great Experience

Posted by Plish on February 3, 2015

A cannolo (singular of cannoli) Courtesy of Wikipedia

Today I was savoring one of the two cannoli I bought (it looked just like the picture above.) It suddenly dawned on me that this food perfectly represents the ideal product experience.

Bite one: Chocolate chips (or pistachios) creamy filling and crunchy roll.

Bite two and three: More creamy goodness and crunch.  An occasional chocolate chip.

Bite Four: Abundant chocolate chips, creamy filling and more crunch.

Cannoli, like a good song, a good show, a good product, starts strong, has a middle that is enjoyable and then ends on a high note with a bang!

It’s important to remember that even if the middle was empty, (an unfortunate problem with rookie cannoli makers), the fact that the experience ends with crunch, chocolate chips and creamy filling, helps redeem the experience.

What happens if a cannolo falls apart before someone is done eating?

While it’s a pleasant experience, the fact that the crunchy parts can’t really be eaten with a fork means that a person has to use his/her fingers to eat the rest of the parts.  While not quite a game breaker, part of the appeal of intact cannoli is that the entire eating experience is clean and yet delectable!

So what are the key takeaways?

Flavors aren’t everything. Color, aroma, crunch, all key.  And paramount?? Making sure the shell is crunchy enough to give a great culinary experience, but not so crunchy that it crumbles into a mess that prevents it from being eaten using one’s fingers.

Next time you’re designing a product or service, think cannoli.  Better yet, eat a cannoli and experience great design! :)

Posted in Design, Experience, Food | Tagged: , , , , , , | Leave a Comment »

Are Crowd Powered Apps a New Invasive Species? – Innovation Creating Collateral Damage

Posted by Plish on December 15, 2014

What do the Cane ToadMosquito Fish  and the traffic app Waze have in common?

Cane Toads (Pic Courtesy of Sydney.edu.au)

Mosquitofish (Pic courtesy of National Geographic)

Waze (Courtesy of Waze)

 

Give up?

The are all innovations that created collateral damage.

Cane Toads were introduced to Australia in an effort to control the Cane Beetle which was destroying sugar cane.  The problem is that the can toad loved the environment and preferred eating anything other than the Cane Beetle.  As a result it is the ‘poster child’ for failed invasive species control measures.

Mosquito Fish were introduced to control mosquitos and in fact were instrumental in controlling Malaria outbreaks in South America, Ukraine and Southern Russia. However, they are extremely aggressive and if not watched, they can wreck aquatic ecosystems because of their competitive nature.

Waze?  I’m sure you’ve heard of it. Heck,  I’ve used it on occasion.  But, it too has solved one problem (helps people get to destinations more efficiently by leveraging the power of the crowd,) and created another: turning quiet streets into major thoroughfares.  As people travelling on the highways of California hit bad traffic, they turn to Waze to find alternate routes.  The result?  Nice, quiet neighborhoods that never used to see heavy traffic now have stifling traffic patterns.

A solution created a problem.

Collateral damage isn’t the only issue here.  The more I thought of this situation, something struck me.  Two of the three above are considered invasive species.  Is the third, Waze, also an invasive species?

Can an app be an invasive species?

An invasive species is a plant or animal that is not native to a specific location (an Introduced species); and has a tendency to spread, which is believed to cause damage to the environment, human economy and/or human health.

Using the above definition, (if we allow for the fact that apps aren’t plants or animals, but instead are used by animals,) can crowd powered apps be classified as a new type of invasive species (Appicus Crowdpoweredus) ?   If so, how are they controlled?  Should they be controlled?  Or the ultimate question:

Can they be controlled?

 

Would love your thoughts!!

Posted in innovation, problem solving, Social Innovation | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

3D Printing in the Future of Healthcare

Posted by Plish on December 2, 2014

RSNA 3D Printing Presentations

Some  RSNA attendees listen to presentations by Radiologists, Researchers and other Physicians who are using 3d Printing in their practices and research

 

Today was my 3D Printing day at RSNA.  Spent the morning listening to some amazing work being done (Chaired by  Dr. Frank Rybicki), and the afternoon taking in the rest of the show.

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First were presentations covering how flows of blood and other substances through blood vessels, could be confirmed using models.

Dr. Tam shared how 3d printing could be used to plan for, and create parts for, medical procedures.  He uses printed models in approximately 5% of his cases right now.  He also did an enlightening study that showed that when presented with 3d models, the majority of physicians in the study changed their surgical approach.  A model is indeed worth a 1000 pictures (or more!)

Dr’s Green and Mahani shared how 3d printing was used to save the life of a child whose bronchus would collapse and block airflow.  The video about this is below:

There is some amazing work at the Advanced Tissue Biofabrication Center at the Medical University of South Carolina. They are pushing the envelope printing living tissue. You can check out a Reuters Tech Video here.

Future directions for 3d printing in healthcare were summarized nicely by this slide:

WP_20141202_10_01_34_Pro

Number one is very provocative, and I agree with it.  While Radiologists treated the creation of 3d models as a natural extension of reading 2d images, the work required to create 3d models can be done in conjunction with intermediary scientists and engineers, so that each discipline can play to its strengths.  In the future I can see a role for “Post Processing Technicians.” These folks would be integral members of the Radiologic team whose purpose is to crunch imaging data into 3d and beyond.

I would include material science advances as an influencer in the future of 3d printing adoption.

Also, while indirectly included in the above list, cost reimbursement and FDA regulations are major players as the field matures and the technology gets adopted.

After the presentations, I visited with 3dSystems, Stratasys and Materialise ,  These companies have made, and are making, significant investments in medical uses of their technologies.   This can only accelerate the adoption of 3d printing.

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I left today excited and inspired by the work of these doctors and scientists.

Would love to hear your thoughts on the subject!

 

Posted in 3D Printing, Biology, Disruptive Innovation, Healthcare, innovation, Medical Devices, Research | Tagged: , , , , , , , , , , , , , , , , | Leave a Comment »

Designing Patient Experience at RSNA14

Posted by Plish on December 1, 2014

Today was my first day at the Annual Radiology Society of North America (RSNA) Meeting.  It’s a great conference to see what’s new in minimally invasive diagnosis and treatment.  What was especially evident was the emphasis on patient experience, on making the healthcare experience less intimidating and more interactive.

These machine wraps and environments from Bear Facts Entertainment make the environment more inviting and less intimidating for children (and this helps put parents at ease!)

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Check out these Star Wars-eque looking MRI imagers from Chinese Company: Magspin Instrument Co

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There are HD screens and vendor displays that deal exclusively with creating beautiful environments, like the works of  Physicist turned artist, Arie vant’ Riet:

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Finding ways to enable radiologists and patients to share images and information across the myriads of health record systems is also integral to giving patients greater control of their healthcare.

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There were also devices like the Medspira Breath Hold  system that help patients interact with the process to better improve the quality of images, or radiation treatments.

Last, but by no means, least, there’s the flare of Fischer-Giotto.  Fischer Medical Technologies conveys the elegant curves and movements of their digital mammography systems through a logo that seems more apropos on Michigan Ave than in a Radiology Conference.WP_20141201_010 (Copy)

It’s clear (Thankfully!!) that the healthcare industry is beginning to recognize that there’s more to

healthcare than just “Take two of these, four times a day, and call me in a week.”

 

I’ll be bringing you more from RSNA as the week continues! Would love to hear the thoughts of others that attended the conference.

Posted in Arts, children, Customer Focus, Design, Ergonomics, Experience, Healthcare, Medical Devices, The Human Person, Wellness | Tagged: , , , , , , , , , , , , , | Leave a Comment »

Designing and Curating Perceptions of Vodou (Part Deux)

Posted by Plish on November 8, 2014

At the end of my last post on the Vodou Exhibition at Chicago’s Field Museum, (you might want to click the link and give it a read if you want to come up to speed,) I mentioned that I’d visit the exhibition again  and see if my thoughts changed.

I did.

They didn’t.

Friday night was an event in which Chicago’s Haitian community welcomed the new exhibit with delicious verve (See Figure 1 below).  It was a great opportunity to speak with artists and others about the exhibit, to get their opinions.

Many of theirs were similar to mine.

However, I did do something different this time. I spent more time looking up at the banners, and I spent more time on the artifacts that didn’t appear to be from secret societies.  (I didn’t just look, I studied, read, worked at really trying to understand.) In the end, this lightened the experience considerably, but did it dispel the overall dark vibe of the exhibit?

No.

What will help?

My suggestions for event would be the following.

  1. Change the banners that are used for publicity.  They contain Secret Society Lwa.  Do something lighter.
  2. Tell a story with the exhibition.  Start with the misconceptions you want to dispel, the points you want to get across. Then start dispelling and telling the story of Haiti and Vodou. Explain the day to day in Haiti and where Vodou fits.  Show how it interacts with other religions – perhaps even how families often practice Catholicism and Vodou simultaneously.
  3. Build an elevated area that is behind a red curtain (or make the curtain look like a forest covered mountainside. )  Entitle that section: “Inside Vodou’s Secret Societies”.  Maybe put a small disclaimer at the beginning saying small children might be disturbed by what’s inside.  Put those Secret Society artifacts (an example of which is in Figure 2 below), behind the curtain and out of the main stream of the exhibit.  Make sure it’s not somewhere in the middle of the exhibit.  The Secret Societies are not mainstream and mixing these artifacts in with the everyday artifacts mischaracterizes what many people experience in everday Vodou.  However, Secret Societies need to be referenced in the everyday exhibits- after all, they did indeed impact Haitian life. I also believe that ‘hiding’ the Secret Society artifacts will do another thing: people will slow down.  When people are in fearful situations, they tend to move more quickly. If you want people to move slowly and observe – hide the dark stuff.
  4. Children are noticeably absent from many of the videos and explanations.  Of the Haitians I spoke with, all of them had non-intimidating memories of Vodou as a child.  They remember the brightness, the music, the activity on Holidays.  If a child can feel it, adults will too.
  5. Move explanations closer to artifacts and make them readable without having to bend neck or body.  Bring banners closer to eye level.  Create exhibits that allow the most visitors to stand straight and tall.  Haitians wanted this (and still do!) and Vodou helped them.
  6. Include more ways for people to interact and touch.  Granted, the artifacts at the exhibition are were used in Vodou and as such, are not open to touching.  But, there are other ways to help people to hear, taste, feel, smell, touch.  Drumming is key to Vodou.  Let people make virtual drums (or real ones!) Get innovative!
  7. Provide more of the beauty of Haiti! More green, more color, breezes, salt water aroma, music, you get the idea.  Vodou is about the interconnectedness of all things, life, death, sky, earth, plants, water, etc.  Set more of the context, not just socio-politically (which incidentally, this exhibition did a better job of doing.)
  8. End the exhibition showing how Haiti is growing (albeit slowly and painfully at times) and what challenges lie ahead.  Reiterate how Vodou has been a misunderstood part of the process, that Vodou comes from the heart of the Haitian culture and it’s been responsible for establishing a spirit of  (and physical!) freedom in a nation.  Show bright artwork that comes from Haitian artists, even those works from those mounted by spirits.

With the above changes, I believe the exhibit would better accomplish its goal of dispelling misconceptions of Vodou.

I’d love to hear your thoughts and what you’d do!

Consul General of Haiti, Lesly Conde

Figure 1. Consul General of Haiti, Lesly Conde

Secret Society Lwa

Figure 2. Secret Society Lwa

Yes, I even spent more time looking at the mirrots

Figure 3  Yes, I even spent more time looking at the mirrors.  This was one of the more mellow looking mirrors

Posted in Arts, Authenticity, Conveying Information, creativity, curation, Design, Education, Experience, Information Visualization, Politics, prayer, Religion, Spirituality, The Human Person | Tagged: , , , , , , , , , , | Leave a Comment »

How Curation and Design Didn’t Dispel the Darkness of Vodou (Which is NOT Voodoo)

Posted by Plish on November 3, 2014

I had an opportunity to go to a Member’s Only night at Chicago’s Field Museum.  The event was in honor of the opening of a new exhibition entitled: Vodou – Sacred Powers of Haiti.

One of the highlights of the night was a discussion led by Field Museum Exhibit Project Manager, Janet Hong. On the panel were Dr. Serge Pierre Louis and Kira Tippenhauer.  Both people are Haitian born, and brought unique perspectives on Vodou (which is considered different from Voodoo, which is identified with New Orleans)

From Left to Right: Dr. Serge Pierre Louis, Kira Kira Tippenhauer, and Janet Hong.

Figure 1  From Left to Right: Dr. Serge Pierre Louis, Kira Tippenhauer, and Janet Hong.

To start the discussion, Ms. Hong asked for Dr. Serge’s and Kira’s impressions of the exhibit.  Their answers were not, judging from the reaction of Ms. Hong, what she expected.

Kira’s first word was “dark”, and she spoke the word with a hint of disappointment in her voice.  Clearly she did not want to say those words.  She struggled for more words…  Dr. Serge chimed in and agreed, and used the word “ferocious”, to which Kira agreed it was the word she’d been searching for.

Dark…Ferocious…

Those are the types of words you’d expect to hear from people who are unfamiliar with Vodou.  Those words describe my impression of the exhibit and the impressions of others I spoke to as well. Unfortunately, those were the impressions that the exhibition team was trying to dispel: “…the exhibition team made a concerted effort to eschew the image of vodou as a “scary” or “spooky” subject…seemingly-macabre motifs like skulls, bones, skeletons and weaponry are represented in a reverent light, similar to the role of decorated and candy skulls as part of Dia de los Muertos in Mexican culture. Images of Vodou as dark and death-centric stem from misrepresentations the exhibition aims to dispel.”

So, where did the exhibition go wrong?  How does something that’s supposed to dispel perceptions of darkness, perpetuate it? How does darkness permeate when Haitians live in perpetual summer, lush greenery, flowers and nature, and live life filled with joyous dance, song, and savory foods?

It’s not like the exhibit was designed in an asympathetic manner.  The exhibit was co-designed by Rachel Beauvoir-Dominique, who is a PhD anthropologist and practicing Vodou priestess.  Yet, design and curation did not harmoniously weave an experience that dispelled misrepresentations of Vodou, and instead, darkness prevailed over experiential light.

Why did this happen?

The exhibition is not brightly lit. (The pictures I took below give the impression lighting was quite bright. This is a side-effect of the camera settings used because flash is not allowed)

While not necessary per se, there is scant multimedia and no interactive technology  at all.  Again, Vodou seems to be very tactile and sensory based.  Not having ways to interact in some way was a negative.

The layout was not easy to take in.  There is a wall explaining the history of Haiti’s struggles and victories and it runs into a wall at the end.  When you finish reading you are right next to the entrance to the exhibit. (This is visible in Figure 4. below.  The ending is behind the lwa in the corner by the drapes.) You literally have to start the exhibit over again, and you’re put into the flow of those entering.

Then there’s the  upper and lower displays.  Even though everything is on one floor, it is actually split into two halves, either by accident or by design.  Sculptural works are on ground level, and beautifully decorated, brightly colored ceremonial banners, as well as many artifacts, are hung high above.  As a result, artifact descriptions are not correlated directly to their artifacts in an intuitive manner, hence there’s confusion about what description belongs with what.   The descriptions are also written with uncomfortably small letters.   It forces people to bow their heads and/or hunch their shoulders and/or bend ever so slightly to read.  This posture is uncomfortable and is also one of vulnerability, and people don’t like to be vulnerable in front of something that they don’t know, especially if it looks scary!

Forcing people to look down also had an unfortunate side effect.  Beautiful, sparkling banners that radiate light,   Read the rest of this entry »

Posted in Arts, Case Studies, Conveying Information, curation, Design, Experience, Information Visualization, Politics, Religion, Society, Spirituality, The Human Person | Tagged: , , , , , , , , , , , , , , , , , , | 2 Comments »

Designing Delighting Moments – Sing “Hello” to Dr. Carey Andrew-Jaja

Posted by Plish on October 14, 2014

This video is the definition of delighting customers.

It’s no secret that delighting customers is extremely profitable. But it can also have another side effect.  It can create a better world.

Enter Dr. Carey Andrew-Jaja.  This “Singing Doctor” has sung to more than 8000 babies as they entered the world.  His expression of joy, at a time of joy, brings joy to healthcare practitioners and patients alike.

Says Dr. Andrew-Jaja, :”Each of us has to find a way — in medicine and other walks of life — to communicate a cheerfulness to those we work for and with, and it keeps everybody happy.”

Or, as Disney says: “Every leader is telling a story about what they value.”

It’s the commitment to a value that empowers someone to stand firm in those behaviors that may elicit judgment.  This Doctor values the joy of a new life being born, and thus creates an environment of joy, anticipation, and excitement through song.  Everyone present can’t help but be touched.  In fact, people even make musical requests ahead of time!

What is truly amazing about this, is that if someone were tasked with designing a more delightful birthing experience there would no doubt be suggestions around the check-in and discharge processes, the use of the best drugs, pleasant and calming aromas and colors in the patient rooms, etc..  Perhaps someone would suggest music in the background.  But, few would suggest that the doctor lead everyone present at the birth, in a chorus of “Happy Birthday!”

Delight is a phenomenon of the Now.  It is about presence.  If you want people to experience delight, delight must be present.  Presence is best mediated through personal interaction.  I’m here, with you.  You’re here, with me.  We are together. This is what we are experiencing!  This is ours, this is yours.  Own it. Revel in it. Be free to experience it.

Research shows that delighting customers starts with putting employees first.  By doing this, delight is made present in  employees.  This pool of delight can then be freely experienced by others.

Remember this video.

Think of what it represents.

Joy. Courage. Family. Life. Love.

This is delight!

Now, make that present in your day.

Posted in Authenticity, Customer Focus, Design, Experience, Healthcare, Service Design, The Human Person | Tagged: , , , , , , , , , , | Leave a Comment »

 
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