ZenStorming

Where Science Meets Muse

Timing Creativity

Posted by Plish on November 17, 2008

A recent study was done Crown Plaza Hotels on when and where people are most creative.  According to the survey 10pm was most creative time and least creative around 4:30pm.

While this research was done as part of the launch of their new “Think Notes”, there are multiple interesting findings in this survey :

Nearly a third of people questioned felt that removing themselves from the traditional daytime office environment let their creativity run wild.

Fifty-eight per cent of respondents admitted to forgetting their best ideas when failing to write them down immediately.

Interestingly, four out of five people questioned found that when they did note down an idea they would never lose it.

The survey also found that women are the most effective at recording their best ideas with 37 per cent of them choosing to scribble notes on the back of a tissue or napkin.  This narrowly beat the back of receipts, the back of the hand and cigarette packets as the most preferred means of on-the-go note-making for both sexes.

The take-aways are clear: 

  1. Record your ideas
  2. Use your creative times wisely
  3. Use your uncreative times efficiently

But remember-don’t let yourself be subject to the whims of time and space!  There are ways to make yourself more creative consistently.  There are alot of great ideas on my resource page.

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