ZenStorming

Where Science Meets Muse

Book Alert! Innovating at the Top-The CEO as a Champion for Innovation

Posted by Plish on January 24, 2009

This will be in my library soon

This will be in my library soon

Nine CEO’s were interviewed about their perspectives on Innovation and the results are a new book entitled: Innovating at the Top: How Global CEOs Drive Innovation for Growth and Profit (International Management Knowledge)

 While I have yet to read it, the summary article is quite intriguing.   While innovation happens deep within the ranks, these CEO’s are totally on board and drive their companies by providing a culture favorable to innovation.  A summary of the top ten drivers is as follows:

  1. Appoint the CEO as the innovation champion
  2. Celebrate an innovation culture
  3. Engage more innovation partners by sharing knowledge
  4. Organise diversity to promote positive friction and cross-fertilisation
  5. Use customer needs to drive simultaneous R&D and Business Model Innovation
  6. Set high-quality standards and demanding challenges
  7. Encourage youth and keep a challenger mentality
  8. Appoint appropriate decision-makers and encourage transparent information-sharing
  9. Use processes judiciously
  10. Incentivise people to innovate continuously

I love this quote from Co-CEO of Research In Motion, Jim Balsillie,  (who brought us the Blackberry smartphone):

 “I think the key thing I have learnt on innovation, is that innovation lies much more in process than just having the right answers. So there’s a real premium on visibility, in transparency, in collaboration, and I think that goes a long way.”

With regards to these companies having a culture that contains processes to bring ideas from the drawing board to the market place, Co-author Soumitra Dutta observes:

“These (companies don’t use) processes in the negative bureaucratic sense of the word ‘process’, but much more as supporting environments for enabling virtually everyone in the organisation to come up with ideas and run with those.”

I’ll be adding this book to my library soon.

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