ZenStorming

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Archive for April 24th, 2009

Thou Shalt Have No Innovation Idols!

Posted by Plish on April 24, 2009

There Should Be No Sacred Cows When it Comes to Innovation

There Should Be No 'Sacred Cows' When it Comes to Innovation

You would think that in the realm of innovation there would be no ‘idols’ or ‘sacred cows’, yet there are.

What do I mean by this?

There are certain practices that people are afraid to challenge because…well you just don’t!

Two practices that come to mind right away are:

1. Brainstorming

2. Mind Mapping

One would think that people who are creative and innovative would be the most open to different techniques and processes to generate ideas – right?

Wrong!

For some reason, creative types seem to hold on to certain methods (or innovation personalities, or schools of thought) as if they’re sacred – treat them as a sort of ritual which simply should not be changed.

Don’t think it’s true? Just check this post here and my post regarding brainstorming and you’ll see the passion with which people argue for brainstorming.  It’s especially interesting how defensive people get. 

What they don’t realize is that by getting defensive they are in fact saying:

“The human race has no capacity for improving the process of idea generation (or creative buy-in, etc.) beyond that which we experience in brainstorming ( or through mind mapping, etc.).”

Think about that for a moment or two then think about this:

With all the advances being made in the cognitive sciences, with all the advances the human race has made in the 200,000 some years of its existence, can two techniques discovered within the last 100 years really be the pinnacle of human achievement regarding idea generation?

And think about this:

If you only use a certain technique for generating ideas- your ideas/solutions will have a similar pedigree and it might not be the best breed of solution for a particular problem.

Please don’t misunderstand – I use mindmaps, I use modified brainstorming.  But, I also think that there are better methods and technologies for idea generation/problem solving/etc., only we’ll never find them if we don’t let go of our inordinate belief in the sacredness of certain techniques.

What are your thoughts?

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Posted in cognitive studies, Creative Thinking Techniques, idea generation, innovation, Innovation Tools, Lateral Thinking, Mind Maps, problem solving, Traditional Brainstorming, ZenStorming | Tagged: , , , , , | 10 Comments »

 
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