Where Science Meets Muse

The Secrets to Effective Rumors (Insights into Innovative Marketing?)

Posted by Plish on December 11, 2009

I came across some amazing tidbits recently while visiting agendainc.com

In particular, I was fascinated by this document, penned by the Office of Strategic Services, which is a manual for creating effective and believable rumors/stories.

So why is it in my blog?

First, It’s fascinating and cool history!

Second, it provides insight into human nature and the more insights we have into that, the more effective, creative and innovative we can be in design and marketing (among other things).

How would you use these insights?


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