ZenStorming

Where Science Meets Muse

Want to Increase Creativity and Innovation? Touch and be Touched

Posted by Plish on August 5, 2010

We’ve all experienced the gentle pat on the back, or touch on the hand when things aren’t going well.  Well, it seems that these touches are helpful in more ways than we typically think.

Research has shown that touching is helpful in  a myriad of ways.

 According to the article:

A warm touch seems to set off the release of oxytocin, a hormone that helps create a sensation of trust, and to reduce levels of the stress hormone cortisol.

In the brain, prefrontal areas, which help regulate emotion, can relax, freeing them for another of their primary purposes: problem solving. In effect, the body interprets a supportive touch as “I’ll share the load.”

“We think that humans build relationships precisely for this reason, to distribute problem solving across brains,” said James A. Coan, a a psychologist at the University of Virginia. “We are wired to literally share the processing load, and this is the signal we’re getting when we receive support through touch.”

Some of my thoughts on applying this?

  1. Team building events can accomplish a lot more than just bring people together, but…
  2. Building teams needs to be done all the time.  There needs to be an active, ongoing building of esprit de corps, but…
  3. Perspectives regarding the touching of coworkers might need to be reassessed.  It’s interesting to think that current  ‘hands off’ practices might actually be hurting innovation.
  4. It seems obvious to say, but personal lives, the relationships people have outside of work, do make a difference in the workplace.
  5. People who are more tactile, more ‘touchy-feely’ might be a good addition to a team.
  6. Although it’s not directly mentioned in the article, the touching phenomenon might help explain the benefits of why having pets is a good thing.  Pets in the workplace, anyone?
  7. Customer service (think healthcare) should be open to allowing and fostering touching in the proper contexts so as to better treat people as whole beings.  This could also give customer service people more credence and build better bonds between customer and company.
  8. Massage therapy shouldn’t be seen as a luxury, but as a necessity in the workplace.
  9. I’d be interested to know if things like brushing hair, or touches like those experienced at beauty parlors or hair dressers, has positive effect.   It does in senior care facilities, why not use it in other places?
  10. How might technology be used to foster human interaction and touch?

What are your thoughts on this?

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2 Responses to “Want to Increase Creativity and Innovation? Touch and be Touched”

  1. […] This post was mentioned on Twitter by Michael Plishka, Michael Plishka. Michael Plishka said: Want to Increase Creativity and Innovation? Touch and be Touched: http://wp.me/pkQcg-A4 […]

  2. […] Want to Increase Creativity and Innovation? […]

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