ZenStorming

Where Science Meets Muse

Transformative, Sustainable Design Starts With An Embrace

Posted by Plish on October 18, 2010

For the majority of a 24 hour day, we take in sensory information, process and ignore it as we go about our daily routines.  We do our jobs and interact with people, objects and systems,  only really paying attention when something:

A) Causes us problems or pain

B) Brings us delight, joy, peace or any such feeling of wellness.

Everything else falls into the realm of being grey, background noise.  

That’s not necessarily bad. There’s something positive to be said for that which inhabits the grey.

Which is:

We don’t notice things in the grey because things function as they are expected to.   And, when things function like they’re supposed to, we can accomplish tasks and live our lives in relative peace and security.

But, what is that grey???

It’s comprised of people and relationships between people, nature, objects, rules, systems and constraints.    People who love  and experience joy, anger,  pain; who reflect on things of nature and things super/supra-natural.  All of us together interact to make the grey stable, predictable and livable.

What does this mean for design and innovation?  How do we innovate in the grey? How do we impact the grey and create moments in which people are elevated out of the grey – preferably into moments of delight as opposed to the depths of frustration and anger?

In some ways this seems like it should be simple – after all, we are all a part of this.  However, being a part of this makes it that much more difficult because the temptation is to contribute to the system in non-obtrusive ways, to not make waves, to not make our own lives difficult but yet do our jobs, to play our parts.

However, if  we dare to descend into the depths of who we are, to understand our nature, our fears, our  frustrations, our desires and dreams; if in this uncomfortable place we are able to embrace the messiness of our lives, it is then that  we are able to embrace others, embrace the world, embrace all.

It is in this embrace that understanding shines, innovation blooms in the light, and dare I say, love empowers us to design for the good, to design beauty, to give people experiences of  joy and happiness amidst the grey.

And it is in this milieu that design and innovations sustainably transform the grey to light, all the while elevating the awareness of what is possible – of what we are called to be, on this planet called Earth. 

Once we taste this sweetness, we will not, nor should we, ever settle for  less…

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