ZenStorming

Where Science Meets Muse

Stuck Coming up With Ideas? Try the Brian Eno Technique!

Posted by Plish on February 4, 2011

Was reading this article on using flashcards as prompts for ideas regarding design.  Some great resources are in that article.  One that was particularly striking was the Oblique Strategies card deck by Brian Eno.  (For those of you who don’t know about him, he was with the band Roxy Music, and since has been an ‘ambient’ music pioneer.  He’s also the one responsible for the few second musical intro to Windows 95 and beyond).  He (and Peter Schmidt) developed this Oblique Strategy card stack as a way to get creatively unstuck in the studio.  You can purchase the actual cards here, but there are other ways to benefit from the content of these cards.

Text versions and other links to the various versions of the decks are here, and if you want a quick fix, click here to go to a web based version.

I just clicked it myself and the message was:

Courage!

What a great bit of inspiration.  Because we all know that sometimes, in the midst of projects, when trying to get the best solution and the most creative innovation, having the courage to be embarrassed, to say what everyone else may have been thinking but didn’t want to say, to try something that’s already been done because you have a slightly different way of making it happen, to stand up for something or someone else’s idea – sometimes courage is the essential ingredient in innovation.

I can see I’m going to like this…

Thanks Brian (And Peter Schmidt)!

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