ZenStorming

Where Science Meets Muse

Animals, Architecture and Design – Are We Losing the Connection?

Posted by Plish on September 22, 2011

There’s something about animals.  They can evoke fear, joy and myriads of other emotions.   Once upon a time, gargoyles and various other creatures were regularly incorporated into the design of buildings.  But now?

With the exception of clothes, how often do you see them in modern architecture and products?

Other than the Milwaukee Art Museum’s , Quadracci Pavilion,  which evokes a bird with its flapping wings and soaring demeanor, I can’t think of any other buildings.

Marketing campaigns have not been shy about using animals.  And for good reason.  It’s probably the same reason that older/ancient architecture utilized animals in both serious and whimsical fashions (and why people are attracted to furry, animal patterned garments).

Human brains are hardwired to respond to animals.

The above study shows that animals evoke pretty strong reactions in our amygdala’s – that older part of our brains that is largely responsible for emotional responses.

Which brings me back to my original question:

Why aren’t animals used more prominently in modern architecture and innovative products?  Sure, we use the mechanisms of animals to improve our products and ventilation systems, but we still insist on soaring glass and steel, monoliths with gold accents.  In a world that is trying to recapture a respect for nature, shouldn’t there be less techiness in our structures, and more ‘down-to-earthinesss’? Shouldn’t we celebrate our connection to animals in ways that doesn’t cheapen them or make them solely articles of (literal) consumption?

What do you think?

 

 

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