ZenStorming

Where Science Meets Muse

An Innovative Model for Fundraising and Fomenting Change

Posted by Plish on October 5, 2011

This week I’m sharing a guest blog post (with a video showing some of their work) from Jimmy Lee, a co-founder of CreatePossible*.   He’s an inspiring dynamo of a person whose words, vision and innovative perspectives will surely inspire you.  So, without any further ado…

***

It has been almost four years since I left the White House in Washington DC and three years since I decided to run for the United States Congress in the State of Illinois. Since that time I decided I would come alongside strategic leaders in communities around the world to help them fulfill their vision of making a difference in communities they are a part of.

Two years ago my brother and I came together to start a company called CREATE POSSIBLE  to do just that . Together we were able to help numerous organizations/leaders raise $22 million dollars last year through three core values we believe in: relationship building, sustainability, and also partnerships.

As I’m learning from those around me (who are doing this so much better than myself) I thought I would find a way to share those lessons with you.

Each of you have been someone I have worked with in the past and I know your heart is to help the organization you are a part of to be strategic and innovative.

First lesson: What are some questions your organization should be asking in relation to your donors/investors?

1.) How is a donor/investor/corporation growing and reaching their own “personal” goals through their partnership with you?

2.) Is your organization measuring success by the number of givers/investor you attain or by funding amounts? What should success for the work you are doing be measured by?

3.) Do you only communicate with your givers/investors when you need money or when you are fundraising? How else can you be caring for them, communicating with them, and building a relationship with them?

4.) Do you still value your friendship and relationship with potential givers/investors even if they decide not to give to me? Is your relationship with these people based primarily on that?

5.) Do you have opportunities for givers/investors to donate outside of financial means – what does it look like for them to donate their time, their skills, their relationships, their network, etc…

6.) If you wanted a giver/investor to be an advocate for you to their network and their friends- would they be able to do that? What does it mean for someone to be an advocate of the work you are doing? Are we providing opportunities for that and coming alongside so they are successful in being able to share with their friends?

7.) Are you learning to be innovative as an organization in the different areas of development – or are you just copying from other models because it works and you assume it will work for us as well too?

8.) Are you too broad in what you are doing – do you need to be more specific and focused as you are looking to be more strategic in utilizing your resources?

9.) Are you learning to take steps one at a time – valuing the journey you are taking with your giver/investors and helping everyone in your network learn and learn through your partnership together?

10.) And finally, do you have too much staff and not stewarding your resources wisely? Are you raising money for the sake of raising money and quite honestly need to be cutting instead of adding?

What do we believe:

Old Model of Fundraising/Development

Organization —— Network —— Fundraising

In the old model of fundraising an organization accesses their network for the purpose of fundraising.

Success is defined by the number of donors attained and the amount of money that is raised.

New Model of Fundraising/Development

Organization —— Network —— Advocates —— Investor

We believe there is a more strategic model where success is defined by mutually beneficial relationships, partnership, and accountability. Here an organization accesses their network so they can become advocates of the organization and eventually investors to the organization. We look for opportunities where the network is valued for more than just their financial resources but valued for their own personal network, their skills, time, etc….The goal of the model is to create investors who are accountable and deeply involved in helping the organization fulfill the vision it was created for.

 

*- The CreatePossible site is glitchy in IE v9, but runs beautifully in Chrome.

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