ZenStorming

Where Science Meets Muse

What Makes Successful Products, Services and Brands?

Posted by Plish on April 27, 2012

“If I eat a pink cake, the taste of it is pink; the light sugary perfume, the oiliness of the butter cream are the pink.  Thus I eat the pink as I see the sugary.”

–(Jean-Paul Sartre, “The Hole,” in Existentialism and Human Emotions (New York: Carol Publishing Group, 1993), 89)

What do successful brands and innovative products/services have in common?

Hint: The solution comes via Sartre’s thoughts.

Answer: Consistency.

Think of it…

What would you do if you bit into an elegantly frosted, pink cake and it tasted of garlic?

How consistent is the message that comes from the experience of your company, service or product?

Do the textures, shapes, smells, sounds, flavors, and colors harmonize in creating the emotional experience that you want?

If your product is pink, does it taste pink?

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One Response to “What Makes Successful Products, Services and Brands?”

  1. [...] The brand is more than a logo, trademark or tagline.  The brand is tied intimately to the experience of a product or service.  It speaks through the languages of touch, sight, taste, sound and smell.    It’s creates the greatest impact when, not only does it speak for the company and its offerings, but you and I actually understand the language and it resonates with what we expect the brand to be saying. There needs to be consistency, or paraphrasing Sartre: pink cake needs to taste pink! [...]

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