For those who are championing innovations, inspiring dreams, or just trying to educate, a well put together infographic can be indispensable to generating an emotional, engaging and memorable response. This is because, at their root, good infographics tell stories. The pictures in them are worth a thousand, or more, words.
Unfortunately, the ‘graphic’ aspect of infographics, often lack depth. Illustrations on many infographics don’t add anything and in fact, often create confusion.
What do I mean?
Two out of three people reading this will agree with me
What does the graphic above add to the text? Nothing. Take a gander at infographics over at Daily Infographic and you’ll see the equivalent of the above graphic all too frequently. Most infographics are illustrated sheets of factoids. Sure there is information being conveyed and yes, there are graphics present, but a cohesive elegance is lacking.
Here’s another example where the graphics confuse and really don’t add much to the story being told:
How can you tell if a graphic is unnecessary? The rule is simple: Read the rest of this entry »