ZenStorming

Where Science Meets Muse

Thoughts on Innovation and Design from Ukrainian Fashion Designer, Olga De NoGGa

Posted by Plish on April 6, 2013

DeNoGGa

 

 

 

On March 1st, Fashion Designer Olga De Nogga was in Chicago showcasing her designs at a fashion show sponsored and supported by ‘Ukrainian Women in Business’ as well as other Chicago community organizations.

I was fascinated by some of her work and wanted to get her thoughts on innovation and design.  Unfortunately, due to conflict,  I was not able to get to the show.  However, I was able to get a few questions to her and she was kind enough to take time out of her crazy travel schedule to answer them.  What follows is the interview and her thoughts.

Special thanks to Sofia Mikolyash and Iaroslava Babenchuk for  your indispensable contributions to the publication of this interview!

****Interview with Designer Olga De Nogga  –  March 2013****

What is your definition of innovation?

Overall, for me innovation is what impresses a human eye – something new and original – a new construction in clothing, some particular color solution. Innovation is a cornerstone of my creative method – starting from concept development for a collection, and finishing with its visualization in models.

 It seems that most of your materials are more traditional. What are your thoughts on new materials and newer manufacturing processes such as 3 dimensional printing? Any plans to use those in your future designs?

Intense, bright and open ways of expressing our reality has been always important for our nation as it is part of our self-identity, said Oleksandra Exter, a famous Ukrainian artist and experimenter. In my work you can see that. I always try to pay attention to new technologies, as it is important for a designer.  It allows me to see new horizons and widens the potential for new discoveries .But I also pay attention to the integrity of my personal style of designing so that it doesn’t get deformed by innovation and instead acquires plasticity and develops – it is important for a designer not to stop developing. Considering recent trends in innovation it is important for me nevertheless to stick to 100% natural fabrics.

What is it from the Ukrainian Culture that sings in your designs? In other words, what from the Ukrainian Cultural heritage are you trying to share and elevate through your design?

I can say for sure that it’s embroidery, colors – Ukrainian embroidery is generously colorful and particular. You can see that in my former collections and in the current one. The smoking jacket collection for women ‡ was dominated by bright colors that are not typical in smoking jackets. The construction of the jackets was also inspired by the traditional cut.

People are bringing a fashion sense to things that usually are not considered primarily fashionable – eye glasses, wheelchairs, canes, artificial legs and arms. What are your thoughts on this and in the bigger picture, what role does fashion design contribute to the growth of individuals and the growth of humanity?

I agree that contemporary fashion is changing very dynamically – each season – which is why many designers plug into their collections sometimes unnecessary or accidental pieces. At times they care more about the shock effect rather than the aesthetic value of such plug-ins. They are trying to attract attention to themselves that way. However, such designers very often lose the conceptual dimension of their work, and undervalue their search for new images and shapes. It is important to mention that contemporary fashion not only brings in new visual tendencies but also can address certain social aspects. Last year the Ukraine Fashion week was framed by a theme of Ecology, in particular focusing on water and ways to preserve water supply on the planet. Fashion weeks now highlight that it is fashionable to be healthy and that addresses certain social issues.

‡The word to describe the “Smoking Jacket” Collection is also the word used for tuxedos.

****End****

I am fascinated by  her thoughts about innovation getting in the way of natural development, which is very often what many companies want to happen.  Would love to flesh that out further with her some day over a cocktail.

What are your thoughts?

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