ZenStorming

Where Science Meets Muse

A New Tool for Understanding People’s Emotions – Beyond Verbal

Posted by Plish on July 26, 2013

“Hey, Bill, how are you doing?”

“Things are going well!”

“It doesn’t look like it.  Looks like you’re tired and worn out.  Something bother you?”

“Nah, I’m hanging in there.  Life is good!”

Variations on the above conversation happen all the time.  People say one thing but are feeling another.  For whatever reasons, sometimes people don’t feel comfortable sharing their emotions.  That’s okay – we respect that.  But, when you’re trying to create a product or service that makes that person’s life easier, it often helps to understand the emotional underpinnings.

In the past I’ve blogged about PrEmo, a way of measuring emotions by utilizing the natural human capacity to notice emotions in others.  A new tool has been (and is being) developed over at BeyondVerbal.com.  They’ve been analyzing the intonations in people’s voices to tease out the emotions behind them.  These intonations are universal and when categorized, provide a means for determining the emotional states of people around the world.

I did my own little demo at their website.  So far, I’ve found it amazingly accurate.  I’ve also found it hard to fool.

So give it a try – I’d love to hear your thoughts about the tool and its applications!

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