ZenStorming

Where Science Meets Muse

Getting Naked…Innovation!

Posted by Plish on November 5, 2013

If you’d like to read a comprehensive, yet very readable book on the innovation process and the tactics of designing for people, I highly recommend the book Naked Innovation by Zachary Paradis and David McGaw.

How much does the book cost?  Right now it’s less than I paid for it when it first hit the shelves of an IIT Design Conference.  In fact, it costs nothing!  That’s right – it’s free.  The authors want to make an already good book even better, so they are re-releasing it for free, one chapter at a time, and asking for feedback from the readers.

What do you need to do?

First step: Head to  NakedInnovation.com.

Second step: Download individual chapters of the book.

Third step: Read…

Fourth step: Give your feedback.

This book is an excellent addition to your innovation library, and now is the best time to pick up a copy and contribute to making the next version even better!

Let me know your thoughts when you read it.

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