ZenStorming

Where Science Meets Muse

Archive for April, 2014

EPA (and all of us) Need to Walk the Talk on Earth Day, with an Emphasis on “Walk”

Posted by Plish on April 22, 2014

Earth Day is a perfect day for people and organizations to ‘walk the talk’ about being ecologically friendly with their products and services.  It’s an opportunity to be innovative, to be creative with ways of making an impact on the world, to show that it’s not just talk.

I was extremely surprised then, when I saw that the EPA administrator, Gina McCarthy, is jetting on  a week long, Earth Day themed tour.  Seriously.  Jetting?  When the EPA “ask(s) Americans to act on climate change through simple actions to reduce carbon pollution in their daily lives,” shouldn’t the EPA lead the charge by doing things to reduce pollution?

With a little technology and marketing savvy, much more could be accomplished with much less environmental impact.

What would you think of these ideas?

  • A week long walking/bicycling caravan, with blogging of the entire trip.  Participants would be on “Good Morning America”, and other such shows.
  • A week of Skyping various news, daytime  and cooking shows. (Cooking? Heck yeah!! How much food is wasted, and waste created, in kitchens?)   Punctuate the week by having an open brainstorming discussion with Ms. McCarthy to allow the public to share ideas for ways to be more green.
  • Spend each day giving an interview from a mode of public transportation that’s more environmentally friendly.

 St. Francis of Assisi is the Catholic Church’s Patron Saint of the environment (I’ve created a non-denominational pledge to protect the environment, based upon the one in the hyperlink, below) .  There is a saying that is attributed to him that says: “Preach the Gospel at all times, when necessary use words.”  In other words, a lived message is more powerful, and preferred, to a spoken one.  Not that words aren’t necessary, but they are the secondary means of getting a message across.

Since environmental change begins within the hearts of people who change their behaviors, encouraging others to take “simple actions to reduce pollution,” while not living that message, is at best a lost opportunity, and at worst, a damaging activity – hurting the message and the environment.

What do you think of the EPA doing this?  What would you suggest would be more powerful from a messaging standpoint?

THE PLEDGE FOR THE ENVIRONMENT

I / We Pledge to:

MEDITATE and reflect on the duty to care for the environment and how our decisions can also impact the poor, vulnerable, and voiceless in the world.

LEARN about and educate others on the causes and moral dimensions of damaging the environment.

ASSESS how we-as individuals and in our families, and other affiliations-contribute to environmental damage through our consumption, waste, etc.

ACT to modify our choices and behaviors to reduce the ways we contribute to environmental damage.

BE AN ADVOCATE for environmentally protective principles and priorities in environmental discussions and decisions, especially as they can impact people who do not have a voice in these discussions.

Posted in Co-Creation, creativity, culture of innovation, Design, innovation, nature, Social Innovation, Social Responsibility, Sustainability, Sustainable Technology, Travel | Tagged: , , , , , , , , , , , , , | Leave a Comment »

Acclaimed Author and Home Chef, Anupy Singla, on Innovation

Posted by Plish on April 15, 2014

Every time I get the opportunity, I ask great chefs this simple question:

What does innovation mean to you?

This year at the International Home and Housewares Show, I had the great pleasure of chatting with Anupy Singla.  While her website says she is a ‘journalist turned foodie turned author,’ she could not have written the books she had if she wasn’t a chef.  Anupy’s book, “The Indian Slow Cooker” is also part of the distinguished “Beyond Bollywood, Indian Americans Shape the Nation” at the Smithsonian National Museum of Natural History! (You can read an interview with the curator here.)

Her response to the question: “What does innovation mean to you?” is shown below.  Give it a watch and join me below the video and I’ll share my thoughts.

 

Anupy highlights a facet of innovation that’s one of my favorites.  The process is simple.  Take a product that is useful in one context and use it in  similar context where the product is unknown.  This principle is basically what underlies the creative problem solving process called, TRIZ.  She has applied it and combined multiple technologies to create an improved, stackable and patented, Spice Tiffin with spice levelers built into each bowl.

What are your thoughts on Anupy Singla’s view of innovation?

Posted in Books, creativity, Creativity Videos, culture of innovation, Design, innovation, Interviews, problem solving, TRIZ | Tagged: , , , , , , , , , | Leave a Comment »

Thoughts and Images from FUSE14

Posted by Plish on April 11, 2014

The FUSE conference has come and gone.  Due to circumstances beyond my control, I missed the last day, but the first two days were pretty amazing.  It was a conference of great insights into the power of Design in creating powerful, memorable experiences of products/services/brands.

I made concept maps of all the presentations I sat in on.  You can check them out on SlideShare.

Day 1

Day 2

There’s a mashup from Twitter here and here.

If you can make this conference in the future, it’s well worth it. The speakers are top-notch, the facility is beautiful, and the food was excellent as well.

Some of my pics are below:

The conference was not just about the past and present.  It was about the future as well.   There are challenges presented by technology and human nature, challenges that could demean instead of elevate people if not addressed.

The conference was exciting, precisely because it acknowledged the multifaceted challenges that await those who seek to design better experiences, better products, a better, more human, sustainable future.

Posted in Best Practices, Brands, creativity, Customer Focus, Design, Experience, innovation, Research, Service Design, Social Innovation, Sustainable Technology, The Future | Tagged: , , , , , , , , | 2 Comments »

See You at FUSE14 in Chicago!

Posted by Plish on April 3, 2014

If you don’t have your tickets, make sure you check out Fuse 2014!

This is truly a great networking, educational and inspiring event.  Check out the line-up!

Fuse is about Innovation, Brand Strategy and Marketing, Trends, Design and more!  If you go, I guarantee you won’t be sorry.

Oh, and once the conference starts on April 7, tune in to the Seen page (It doesn’t go live until the conference starts).  It’s a great place to see a mashup of tweets for the conference.

If you’re going, drop me a line – would love to meet up!

Posted in Customer Focus, Design, innovation, Service Design | Tagged: , , , , , , , , | Leave a Comment »

Chef Guy Fieri on Innovation

Posted by Plish on April 1, 2014

Every time I get the opportunity, I ask great chefs this simple question:

What does innovation mean to you?

This year at the International Home and Housewares Show, I caught up (quite literally as you see from the video,) with Chef Guy Fieri.  His response to the question: “What does innovation mean to you?” is shown below.  Give it a watch and join me below the video and I’ll share my thoughts.

Chef Fieri’s thoughts echo, I think, what many people believe innovation is:  The willingness to “step outside the box” and try new things, the willingness to experiment.  Undergirding this willingness, though, is a key acceptance of failure.  He realizes that not everything will be great but we won’t know unless we try.

It’s quite simple really, if we think something, try it and see what happens.  Small changes can have huge impacts; wolves can change the course of rivers.

What are your thoughts on Chef Fieri’s approach?

~~~

Thank you, Chef Fieri!  You’re schedule was fast paced and packed with action (like your food!) and taking the time to chat was most gracious.  Thank you, and keep rocking!

Posted in creativity, culture of innovation, Design, design thinking, Food, innovation, Interviews, Nature of Creativity | Tagged: , , , , , , , , , , , | Leave a Comment »

 
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