This video is the definition of delighting customers.
It’s no secret that delighting customers is extremely profitable. But it can also have another side effect. It can create a better world.
Enter Dr. Carey Andrew-Jaja. This “Singing Doctor” has sung to more than 8000 babies as they entered the world. His expression of joy, at a time of joy, brings joy to healthcare practitioners and patients alike.
Says Dr. Andrew-Jaja, :”Each of us has to find a way — in medicine and other walks of life — to communicate a cheerfulness to those we work for and with, and it keeps everybody happy.”
Or, as Disney says: “Every leader is telling a story about what they value.”
It’s the commitment to a value that empowers someone to stand firm in those behaviors that may elicit judgment. This Doctor values the joy of a new life being born, and thus creates an environment of joy, anticipation, and excitement through song. Everyone present can’t help but be touched. In fact, people even make musical requests ahead of time!
What is truly amazing about this, is that if someone were tasked with designing a more delightful birthing experience there would no doubt be suggestions around the check-in and discharge processes, the use of the best drugs, pleasant and calming aromas and colors in the patient rooms, etc.. Perhaps someone would suggest music in the background. But, few would suggest that the doctor lead everyone present at the birth, in a chorus of “Happy Birthday!”
Delight is a phenomenon of the Now. It is about presence. If you want people to experience delight, delight must be present. Presence is best mediated through personal interaction. I’m here, with you. You’re here, with me. We are together. This is what we are experiencing! This is ours, this is yours. Own it. Revel in it. Be free to experience it.
Research shows that delighting customers starts with putting employees first. By doing this, delight is made present in employees. This pool of delight can then be freely experienced by others.
Remember this video.
Think of what it represents.
Joy. Courage. Family. Life. Love.
This is delight!
Now, make that present in your day.