ZenStorming

Where Science Meets Muse

Archive for February, 2015

Dear RadioShack, It didn’t have to end this way…

Posted by Plish on February 5, 2015

It’s official.

RadioShack has filed for bankruptcy.

Call me naïve, but I really don’t think this had to happen.  I realize I’m ‘Monday Morning quarterbacking’ (Why DID Seattle throw that pass on the one yard line?!?!  I digress….) but RadioShack had made some bad choices.

RadioShack’s bankruptcy, which has been expected for months, follows 11 consecutive unprofitable quarters as the company has failed to transform itself into a destination for mobile phone buyers. Its sale agreement with Standard General could spare it the fate most retailers suffer in Chapter 11 – liquidation.

A destination for mobile phone buyers.  Seriously?  You can get a cell phone at WalMart for pete sakes!

RadioShack made multiple attempts at rebranding, as if a logo or name change was going to pull them out of obscurity. It wasn’t enough.

As someone who has literally gone to RadioShacks my whole life, the one thing that RadioShack fell away from was what made it famous in the first place.

RadioShack was trailblazing as a Maker store long before people even used the term “Maker.”   Yet, as the years passed, the only things that qualified as maker-esque were buried in the far corners of the store, literally collecting dust.  Most employees, it seemed, liked techie stuff, but weren’t that well versed in maker-esque components that were on their shelves.

I went over to Google Trends and looked at a few search terms to see how often people were Googling certain terms since 2010 (I didn’t put these all on one graph because there were scaling issues)

3dprinting

3D Printing

ardui

Arduino

diy

DIY

makerspace

Maker Space

raspberru

Raspberry Pi

 

Every trend is going up.

But, not this one: Read the rest of this entry »

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Posted in 3D Printing, Brands, culture of innovation, Design, innovation, Maker Movement | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

Cannoli – Designing a Great Experience

Posted by Plish on February 3, 2015

A cannolo (singular of cannoli) Courtesy of Wikipedia

Today I was savoring one of the two cannoli I bought (it looked just like the picture above.) It suddenly dawned on me that this food perfectly represents the ideal product experience.

Bite one: Chocolate chips (or pistachios) creamy filling and crunchy roll.

Bite two and three: More creamy goodness and crunch.  An occasional chocolate chip.

Bite Four: Abundant chocolate chips, creamy filling and more crunch.

Cannoli, like a good song, a good show, a good product, starts strong, has a middle that is enjoyable and then ends on a high note with a bang!

It’s important to remember that even if the middle was empty, (an unfortunate problem with rookie cannoli makers), the fact that the experience ends with crunch, chocolate chips and creamy filling, helps redeem the experience.

What happens if a cannolo falls apart before someone is done eating?

While it’s a pleasant experience, the fact that the crunchy parts can’t really be eaten with a fork means that a person has to use his/her fingers to eat the rest of the parts.  While not quite a game breaker, part of the appeal of intact cannoli is that the entire eating experience is clean and yet delectable!

So what are the key takeaways?

Flavors aren’t everything. Color, aroma, crunch, all key.  And paramount?? Making sure the shell is crunchy enough to give a great culinary experience, but not so crunchy that it crumbles into a mess that prevents it from being eaten using one’s fingers.

Next time you’re designing a product or service, think cannoli.  Better yet, eat a cannoli and experience great design! 🙂

Posted in Design, Experience, Food | Tagged: , , , , , , | Leave a Comment »

 
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