For at least 5000 years (and possibly 9000(!)), #beer was hopless. The first evidence of #hops added to beer is from 822AD. Hops are a relatively recent #innovation. It's #nevertoolatetoinnovate! Look around you. What do you see that seems unchanged for hundreds, or perhaps even thousands of years? What can you do to make it better? #Beboldasamonk! #makeitbetter #trysomethingdifferent #design #couragetochange
For the first 5000 years of its existence, beer was hopless (and some may say ‘hopeless’ as well! 😉 ). In order to add flavor and balance to beer and impart preservative qualities, various herbs and spices were added to the fermented joy.
And then, some time in the late 8th and early 9th centuries, monks began experimenting with green cones of a towering bine: hops. The rest as they say, is history – or rather – the present. Hopped beers of all sorts are ubiquitous in the world of brewing; so much so, that some view hops as overpowering the nuanced complexities of beer instead of playing a complementary role.
Love ’em, hate ’em, or grow ’em (I’m in all those camps by the way 😉 ) hops are relative newcomers to the world of brewing. They were, at the time of their introduction, an innovation. A bold innovation in fact.
Think of it, or rather, look around. What product in your room has been relatively unchanged for hundreds of years? Now, think of a way to tweak it in a way that the whole world will make that tweak the norm. Socks? Walls? Tables? Nails? Glass? Water? Air?
Just because we use something everyday doesn’t mean it’s the best it can be. Perhaps, the best is yet to come!
Innovate like a monk!