ZenStorming

Where Science Meets Muse

Archive for February, 2017

Four Key Words That Open Doors to Innovation

Posted by Plish on February 15, 2017

Robots made of water.

No, those aren’t the four words.

Researchers at MIT developed a hydrogel robot.  It’s soft.  It grips.  It’s almost invisible underwater.  In short, it’s a totally cool technology.  (Hydrogels are cool materials on their own) Now, they’re trying to understand what it can be used for.

‘Let’s play with this’. – Hyunwoo Yuk, MIT Graduate Student

Those are the four words.

Let’s play with this.

Once a technology is discovered, the challenge is often one of finding a problem to the solution.  One of the best ways to do that is to play.

What is play comprised of?

It’s essentially saying, “What if…?” and exploring.

It’s a matter of taking something and just seeing what happens when it’s subjected to some other stressors.  It’s a collision of ideas.  It’s taking what is and exploring what it may be.

The inventor of cornflakes, Keith Kellogg, left boiled wheat out overnight.  Instead of throwing it out, he took the flaky dough (took ‘what is’) and decided to bake it anyway (exploring).  A crunchy  cereal and a business was born.

Take chances – Explore!

Keep your eyes peeled for new technologies.  Don’t necessarily use them for what they’re intended.  Try using them for something else.  That collision of metaphors, of what is and what may be when something is used differently, are fruitful soil for new products and new business opportunities.

What am I playing with now?

I saw the Walabot, and knew I had to get one for my lab.  A cool RF radar technology, seems like it can have myriads of uses.  The company’s website tag is: Create, Play, Discover.

Let’s PLAY with this!!!!!

Posted in creativity, innovation, Play, Uncategorized | Tagged: , , , , , , , , , , | Leave a Comment »

The Secret Behind The Invention of Spanx

Posted by Plish on February 9, 2017

When most people think about Spanx and how they were invented, people often mention Inventor Sara Blakely cutting the feet off of her pantyhose to create the first prototype.

But the secret wasn’t in the prototype per se

It was in the metaphor that drove her to cut the feet of those hose.

—“Shapewear is the canvas and the clothes are the art.” –Sara Blakely

While the metaphor may not have been explicitly articulated at the time, it was clearly already active in her mind.

Like an unsmoothed piece of gessoed canvas on which no amount of paint could hide the imperfections, the clothes women wore showed what was beneath.  Blakely didn’t like the fact that underwear, and how it assaulted a woman’s body, was able to be seen through clothes.  Every ripple, every bulge, insidiously showed itself.   The masterpiece of beauty was betrayed by faulty ‘canvas.’

That first prototype solved the problem: The shapewear became a flawless canvas enabling a work of art to be ‘painted’ upon it.  The masterpiece could shine through un-detracted by the canvas beneath.  A new problem revealed itself: The legs of the cut hose kept rolling up.   But that didn’t detract from the fact that a solution had been found.  From that point on, the process of refining the product was geared towards comfort, manufacturability and scalability.

The Metaphor Stayed Active

As a guest on James Altucher’s Podcast recently, Blakely proclaimed: “Everything is a Canvas!” (A perspective that also drove her creation of The Belly Art Project.)    This metaphor has continued to drive the development of Spanx product lines.  It’s powerful because it acknowledges the potential works of art that are enabled through their products.  Spanx make people feel good about being walking art.

Feel The Metaphor

When solving problems, tune in to the emotions you’re feeling.  You may not be able to articulate what you’re feeling, but acknowledge it nonetheless.  If you can articulate them, great! Regardless, start acting on them.  Humans make sense of the world through metaphor.  Start acting on those feelings and see if a metaphor is revealed and if it is resolved.  Some kinks might still need to be worked out, but you’ll recognize the solution when it’s present.

“Good Design is Obvious.  Great Design is Transparent.” – Joe Soprano

Spanx are transparent, just as a smooth canvas should be.   The greatness is apparent to women and men worldwide.

 

 

 

 

 

Posted in problem solving, innovation, Design, invention, Fashion | Tagged: , , , , , , , , , | Leave a Comment »

 
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