ZenStorming

Where Science Meets Muse

Archive for February, 2017

How to Discover Opportunity in Negativity

Posted by Plish on February 24, 2017

Negativity.  It’s everywhere.

It seems no one can do anything right.  Whether in politics, business or design critiquing, the default reaction seems to be one of negativity.

In some ways people can be excused.  From an evolutionary perspective, seeing the negatives gives an advantage in fight or flight situations.

Reaction 1: That tiger’s going to eat us – RUUUN!!!! (NEGATIVE)

Reaction 2: That tiger is licking its lips no doubt because it had a giant meal and now she’s just resting.  We can walk right by her. (POSITIVE)

The negative clearly has the advantage.

But, we’re not in Fight or Flight most of the time

Modern society has eliminated most acute threats to our existences. But that doesn’t stop us from seeing the negative. The problem is that when everyone is seeing negatives, the positives escape notice.  In fact, when the crowd is seeing negatives, we have a greater tendency to reinforce the negatives present and even find new ones.  Misery not only loves company, it creates it!!

Be a contrarian!

While recently reading “The Art of Contrary Thinking” (by Humphrey B. Neill) i was struck by the following:

“Bring up almost any question – on domestic or foreign affairs – and you will hear voices at once chime in that “it won’t work,” “It can’t be done,” and so on….(Instead,)…If we start asking “what’s right?”about this or that question, we shall find  we are actually changing our whole method of thinking.”***

Changing how we think is not easy to do, but it is fruitful and it can be done.

Example 1: Of mice and men…

in 1979, there was a mouse driven graphical user interface in use at Xerox.  It wasn’t commercialized.  It was clunky, had three buttons, and was hardly ready for prime time.  Steve Jobs saw it, and most importantly, saw the good in it.  He saw past the clunky three button tethered box.  The rest, as they say, is  (Apple) history.

Example 2: All they’re doing is playing games!!

That’s a typical refrain of people when they see young people playing video games and even recording and sharing them on YouTube.  Yet, E-Sports are not just a fringe phenomenon.  They are a multi-multi -million dollar ‘sport’that involve millions of people worldwide (Gaming almost had 100 billion in revenues in 2016!!) .

You can mock it.  You can call it a fad.

Do that and one thing will be guaranteed:

You’ll miss out.

So Design for the good!

Before you can do that, you need to first see the good. You need to not agree with crowds.who will be pointing out the zillion things wrong.  You need to have enough character and confidence to look deep, see the good, and stand by the good in a product, service,  technology or cultural phenomenon.

Ask yourself: What’s good about ……?

Build upon that good thing! Use it as a spring board.  Innovate around it!

Opportunities will present themselves where others just see… well actually, they won’t see anything.  They’ll be complaining about this or that.

You, as a contrary thinker, will be making better products, and making the world a better place!

 

*** – This book was written in the 1950’s and he was bemoaning the negativity pervasive in discourse!!!

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Posted in Design, Entrepreneurship 2.0, innovation, Innovation Tools, Uncategorized | Tagged: , , , , , , , , , | Leave a Comment »

Four Key Words That Open Doors to Innovation

Posted by Plish on February 15, 2017

Robots made of water.

No, those aren’t the four words.

Researchers at MIT developed a hydrogel robot.  It’s soft.  It grips.  It’s almost invisible underwater.  In short, it’s a totally cool technology.  (Hydrogels are cool materials on their own) Now, they’re trying to understand what it can be used for.

‘Let’s play with this’. – Hyunwoo Yuk, MIT Graduate Student

Those are the four words.

Let’s play with this.

Once a technology is discovered, the challenge is often one of finding a problem to the solution.  One of the best ways to do that is to play.

What is play comprised of?

It’s essentially saying, “What if…?” and exploring.

It’s a matter of taking something and just seeing what happens when it’s subjected to some other stressors.  It’s a collision of ideas.  It’s taking what is and exploring what it may be.

The inventor of cornflakes, Keith Kellogg, left boiled wheat out overnight.  Instead of throwing it out, he took the flaky dough (took ‘what is’) and decided to bake it anyway (exploring).  A crunchy  cereal and a business was born.

Take chances – Explore!

Keep your eyes peeled for new technologies.  Don’t necessarily use them for what they’re intended.  Try using them for something else.  That collision of metaphors, of what is and what may be when something is used differently, are fruitful soil for new products and new business opportunities.

What am I playing with now?

I saw the Walabot, and knew I had to get one for my lab.  A cool RF radar technology, seems like it can have myriads of uses.  The company’s website tag is: Create, Play, Discover.

Let’s PLAY with this!!!!!

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The Secret Behind The Invention of Spanx

Posted by Plish on February 9, 2017

When most people think about Spanx and how they were invented, people often mention Inventor Sara Blakely cutting the feet off of her pantyhose to create the first prototype.

But the secret wasn’t in the prototype per se

It was in the metaphor that drove her to cut the feet of those hose.

—“Shapewear is the canvas and the clothes are the art.” –Sara Blakely

While the metaphor may not have been explicitly articulated at the time, it was clearly already active in her mind.

Like an unsmoothed piece of gessoed canvas on which no amount of paint could hide the imperfections, the clothes women wore showed what was beneath.  Blakely didn’t like the fact that underwear, and how it assaulted a woman’s body, was able to be seen through clothes.  Every ripple, every bulge, insidiously showed itself.   The masterpiece of beauty was betrayed by faulty ‘canvas.’

That first prototype solved the problem: The shapewear became a flawless canvas enabling a work of art to be ‘painted’ upon it.  The masterpiece could shine through un-detracted by the canvas beneath.  A new problem revealed itself: The legs of the cut hose kept rolling up.   But that didn’t detract from the fact that a solution had been found.  From that point on, the process of refining the product was geared towards comfort, manufacturability and scalability.

The Metaphor Stayed Active

As a guest on James Altucher’s Podcast recently, Blakely proclaimed: “Everything is a Canvas!” (A perspective that also drove her creation of The Belly Art Project.)    This metaphor has continued to drive the development of Spanx product lines.  It’s powerful because it acknowledges the potential works of art that are enabled through their products.  Spanx make people feel good about being walking art.

Feel The Metaphor

When solving problems, tune in to the emotions you’re feeling.  You may not be able to articulate what you’re feeling, but acknowledge it nonetheless.  If you can articulate them, great! Regardless, start acting on them.  Humans make sense of the world through metaphor.  Start acting on those feelings and see if a metaphor is revealed and if it is resolved.  Some kinks might still need to be worked out, but you’ll recognize the solution when it’s present.

“Good Design is Obvious.  Great Design is Transparent.” – Joe Soprano

Spanx are transparent, just as a smooth canvas should be.   The greatness is apparent to women and men worldwide.

 

 

 

 

 

Posted in Design, Fashion, innovation, invention, problem solving | Tagged: , , , , , , , , , | Leave a Comment »

 
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