ZenStorming

Where Science Meets Muse

There’s More to Hot Sauce than Meets the Tongue – How to Jumpstart Business Idea Generation

Posted by Plish on March 7, 2018

Hot sauces

They’re everywhere.  From mild to scorching, these heat packed condiments can perk up almost any dish – if perky is what you want.

How do we come up with new ways of growing a hot sauce business?

There are multiple ways to come up with new business ideas.  One of the processes I use for generating multiple ideas quickly is illustrated below.  It’s based on a simple process.

  1. List the traits/attributes of a specific product/service (I use VUE) Those are shown in purple in the concept map below. (Color coding helps tremendously in keeping track of ideas.  I could even do more color coding by group)
  2. Think of ways of enhancing or changing the attributes.  These are the ideas. These are shown in green.
  3. Let one idea lead to another – don’t censor yourself!

Hot Pepper Ideas-copy.pngThe PDF of the above document is here

 

This use of Attributes can be even further structured. While I just took traits as they popped into my mind, there are other tools that I use that are slightly more structured and they can be used to guide idea generation.

(In fact, I wouldn’t be surprised if I’m actually using these additional frameworks, it’s just second nature and I don’t think about it as much.)

It’s about POEMS

Not poetry, but POEMS. This acronym was developed by the folks over at the Illinois Institute of Technology-Institute of Design. The POEMS framework is not actually an idea generating tools per se.    It is a research framework. It provides a memorable way to code/categorize observations.  However, I use it  as a way to jump start ideation.

POEMS is an acronym for:

People

Objects

Environment

Messages/Media

Services

For each of the above, list everything you know about each one and then subtract, add or change the attribute.

People – Who uses this?  Using the Pepper Sauce example, people typically think of hot sauce as geared towards adults.  What about making a hot sauce for children?

Objects – What are the objects that people interact with?  Bottles, the sauce itself which is made up of vinegar, spices, sugar, peppers, etc.  Eliminate the bottles.  Eliminate an ingredient.

Environment – Where are the products or services used?  Where are hot sauces used? Kitchens, at the meal table, in a car.  Where can the use of hot sauces be extended?  Can where they’re made be changed?  

Messages/Media – What messages are typically conveyed?  What do labels and other media look like? For Hot Sauce, why do labels always using scary, intimidating images?  Can a container label be inviting and gentle?

Services – How are products delivered?  How are they sampled? How are they bundled?  What places have hot sauces?  There are health values to the capsaicin, what about selling that idea/product at boutique spas?  What about developing medicinally spike pepper sauces?  What could you add to give them more nutritional value?

If POEMS isn’t fruitful try AEIOU.

It’s similar to POEMS, but AEIOU gives a slightly different twist. Each framework can give you new ideas.

Activities – What do people want to accomplish, what needs to get done
Environments – The setting and context
Interactions – Are between people/people, people/objects, objects/objects
Objects – The things in the environment, things people use
Users – The people using the product, trying to accomplish something

So, there you have it.  What do you do to jump-start new ideas?

NOTE: If you actually want to try out a hot sauce idea, let me know 😉

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