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Are you Using This Simple 3 Step Process to Create Products that Leverage Existing Trends?

Posted by Plish on August 9, 2016

There’s no question that we are living in exciting times.  There are multiple trends, technological and otherwise, that are blossoming and can be leveraged if you take the time to put in some work.  Follow this simple three step process and you’ll be much better equipped for leveraging the power of trends in your business.

Step One:

Research and understand trends that are shaping the landscape.

As a primer, here’s a quick list of some trends that are shaping the world right now.

 

Via MarketWatch

  • Virtual and Augmented Reality
  • Wearables
  • Smart Cars
  • Artificial Intelligence
  • Drones
  • Phone (and batteries) That Charge at a Distance

Some other Consumer Retail Trends:

  • Leveraging the Crowd
  • Subscription Services (Dollar Shave Club)
  • 3-D Printing
  • Maker Movement
  • Product Personalization
  • Sharing Economy
  • Uberization (I agree with Fast Company. Uber isn’t Sharing Economy but it is a new model)
  • Multiple Platform Sales
  • Social Media and Online Communities
  • Preference for Ethically Responsible Brands
  • Eco-Awareness
  • Product Co-Creation
  • Increased Biometric Use

Also check out Trendhunter (where I contribute from time to time 😉 ) Trendwatching, and Cassandra with their Cassandra Daily Newsletter.  The trends on these sites can be quite provocative and are great for jump-starting creative thoughts.

Steps 2 and 3!

2.  List the main positive and negative attributes of your product.

3.  Look for intersections between your product attributes and the trends and create products that enhance the positives or negate the negatives

For example.  Let’s say that your company makes paper-based notebooks.

Positive Attributes: Convenient; Creates hard copy; Can be used with various media (pen, pencil, paint, crayon, etc.);  Highly secure; Can be digitally copied (copy machine, phone picture, etc.); Difficult to forge; Low-cost; Recyclable; Personal

Negative Attributes: Needs to be on hand to use; Must do additional work to digitally archive; Uses/wastes paper; If recycled then must be copied; Have to purchase at stores either in bulk or as needed but then have to run to the store; ???

 

Ideas:

  • Have a QR code 10 pages from the end of the notebook that automatically orders (when scanned) more notebooks before running out (Better than a subscription service because it’s on-demand) This data can be used to then understand ordering patterns.
  • Enable customization of notebooks (paper designs -lined/graph/etc, covers, etc.) via online portal or app
  • Have a sensor embedded 10-20 pages from the end that when written on automatically purchases another notebook and mails it
  • Use non-wood pulp papers
  • Create an online community where people can design notebook covers for each other
  • Deliver notebooks by drone
  • Create notebooks from text messages
  • Create an augmented reality app that enables someone to ‘write’ on various products/locations/etc. to capture ideas virtually
  • Create a wearable that can tell what you’re writing and store it digitally, automatically
  • Provide notebooks that are customized for online courses and heighten student interactivity
  • Notebook covers contain solar panels and/or batteries for recharging digital devices.  These can also be charged via movement/carrying.
  • Use biometrics to lock/unlock paper notebooks
  • Create luxury notebooks
  • Personalize notebooks with a chamber that contains a friend/family member’s DNA from a kiss (think lipstick on an envelope…remember snail mail? 😉 )
  • Create Notebooks from pulp made from trees or branches that grew on property that held emotional import
  • Grow bamboo (at home?) or more likely,   you pay an amount to lease a portion of a bamboo field from which pulp is harvested to create your own notebooks. It’s a notebook/paper co-op (I LOVE this idea.  Anyone that wants to do it, please contact me 🙂 )

As you can see, just by bouncing notebook attributes against the various trends, I came up with 16 ideas for new products.  (Not only does this process supplement existing product lines, but you can use it to create brand new markets.  Just start with some existing product line attributes, bounce it against trends and create new products irrespective of what your industry is!)

There’s no excuse for being left in the dust of technology and an evolving world.  Follow this simple 3 step process, and you’ll find yourself successfully creating products as the world changes. 🙂

***

 

Here are some other tech trends for your reading enjoyment 🙂

Inc.com

  • 3d Printing
  • Active Participation in Advertising
  • Changes in Healthcare Funding
  • Reshaping Education via Online Training
  • Online Portals Reshaping Retail

Forbes

  • The Device Mesh (Connected products of all kinds)
  • Ambient User Experience (Seamless experiences spanning devices)
  • 3d Printing Materials
  • Obtaining Information from Everything
  • Advanced Machine Learning
  • Autonomous Agents and Things (Next gen Siri, Cortana, etc.)
  • Adaptive Security Architecture
  • Advanced System Architecture (Computers that function more like brains)
  • Mesh App and Service Architecture
  • Internet of Things Architecture and Platforms

A pdf Report from Deloitte touches on much of the Forbes stuff and more

 

 

 

 

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Posted in 3D Printing, brainstorming, Co-Creation, Creative Thinking Techniques, culture of innovation, Disruptive Innovation, innovation, Innovation Tools, Maker Movement, problem solving, Social Responsibility, Sustainability, The Future, Trends, Uncategorized, ZenStorming | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

Brainstorming Using Google Docs

Posted by Plish on August 6, 2014

I’ve never been a big fan of Google Docs.  Mostly because the majority of my clients don’t like having stuff in Google’s Cloud.  Nevertheless, I do see the value in having a common, online portal for collaboration.

So, when I saw this post at CrossWebIdeas on using Google Docs as a brainstorming hub, I was intrigued and excited.  It reminded me of days of yore when I used Posterous (remember Posterous?)  in a similar way.

It’s a pretty simple process actually: Upload a core document/drawing that functions as a seed to start the brainstorm and have people join in whenever they want to add or modify the document.

That’s pretty much it!

Check out how Google Docs was used for the ‘Novel In A Day’ Project.

One of the main things I want to look at is anonymity.  Some people are intimidated by other people’s personalities and/or status.  They are more likely to share their thoughts in low visibility situations.  Granted, there is some distance afforded via a web interface, but it’s still not perfect.  If Person A intimidates Person B, and Person A already has expressed an opinion in the forum, Person B may not write anything at all if it seems to contradict Person A.

I also prefer the power of drawing to text, so Google Drawings could be used instead of Google Docs, but, entering text on a laptop is much easier than creating a picture, so that’s the price paid for smoother collaboration.

Bottom Line: Using Google Docs in this way is fresh and innovative, and with the right group, I’ll give it a try.

What do you think?  Is this something you’ll do or have done?  If so, please share your thoughts!!

Thanks again to Don McLeman and Triberr for bringing this to my attention!

Posted in Co-Creation, Creative Environments, Creative Thinking Techniques, creativity, culture of innovation, Design, idea generation, innovation, Innovation Tools, problem solving, Traditional Brainstorming, Workplace Creativity | Tagged: , , , , , , , , , , , | Leave a Comment »

EPA (and all of us) Need to Walk the Talk on Earth Day, with an Emphasis on “Walk”

Posted by Plish on April 22, 2014

Earth Day is a perfect day for people and organizations to ‘walk the talk’ about being ecologically friendly with their products and services.  It’s an opportunity to be innovative, to be creative with ways of making an impact on the world, to show that it’s not just talk.

I was extremely surprised then, when I saw that the EPA administrator, Gina McCarthy, is jetting on  a week long, Earth Day themed tour.  Seriously.  Jetting?  When the EPA “ask(s) Americans to act on climate change through simple actions to reduce carbon pollution in their daily lives,” shouldn’t the EPA lead the charge by doing things to reduce pollution?

With a little technology and marketing savvy, much more could be accomplished with much less environmental impact.

What would you think of these ideas?

  • A week long walking/bicycling caravan, with blogging of the entire trip.  Participants would be on “Good Morning America”, and other such shows.
  • A week of Skyping various news, daytime  and cooking shows. (Cooking? Heck yeah!! How much food is wasted, and waste created, in kitchens?)   Punctuate the week by having an open brainstorming discussion with Ms. McCarthy to allow the public to share ideas for ways to be more green.
  • Spend each day giving an interview from a mode of public transportation that’s more environmentally friendly.

 St. Francis of Assisi is the Catholic Church’s Patron Saint of the environment (I’ve created a non-denominational pledge to protect the environment, based upon the one in the hyperlink, below) .  There is a saying that is attributed to him that says: “Preach the Gospel at all times, when necessary use words.”  In other words, a lived message is more powerful, and preferred, to a spoken one.  Not that words aren’t necessary, but they are the secondary means of getting a message across.

Since environmental change begins within the hearts of people who change their behaviors, encouraging others to take “simple actions to reduce pollution,” while not living that message, is at best a lost opportunity, and at worst, a damaging activity – hurting the message and the environment.

What do you think of the EPA doing this?  What would you suggest would be more powerful from a messaging standpoint?

THE PLEDGE FOR THE ENVIRONMENT

I / We Pledge to:

MEDITATE and reflect on the duty to care for the environment and how our decisions can also impact the poor, vulnerable, and voiceless in the world.

LEARN about and educate others on the causes and moral dimensions of damaging the environment.

ASSESS how we-as individuals and in our families, and other affiliations-contribute to environmental damage through our consumption, waste, etc.

ACT to modify our choices and behaviors to reduce the ways we contribute to environmental damage.

BE AN ADVOCATE for environmentally protective principles and priorities in environmental discussions and decisions, especially as they can impact people who do not have a voice in these discussions.

Posted in Co-Creation, creativity, culture of innovation, Design, innovation, nature, Social Innovation, Social Responsibility, Sustainability, Sustainable Technology, Travel | Tagged: , , , , , , , , , , , , , | Leave a Comment »

Designing a Better World in the New Year

Posted by Plish on January 13, 2014

“The life I touch for good or ill will touch another life, and in turn another, until who knows where the trembling stops or in what far place my touch will be felt.”

― Frederick Buechner, The Hungering Dark

The Life Influence Continuum - Click to see full size

Click To See Full Size

A New Year – New Beginnings in the Life Influence Continuum

Each person

A unique combination of genes

Growing in family that grows

Surrounded by friends (sometimes more, other times less)

At work

In society

Touching others

Being touched

Love and Trauma

Changing the now (and future generations!)

What are we designing?

Humans become Light through the touching of souls

Yet we limit embraces (Do we fear the Unique?)

Impoverishing the Continuum(s) –

Still, the Singularity calls…

~~~

What is the name of the Stream we swim?

Chaos? Where all is chance buffeting of semi-conscious molecules?

Time?  With Einstein’s pavers beneath oblivious feet?

Shadow?  We Dancing Projections of something beyond?

Hate? Tar and stenches of sulphur, inescapable…?

Love? Crystal aromas of joy, refracting soul Light – lifting, empowering…?

The Stream awaits its name –

live wisely…

~~~

People often say that Christmas isn’t about the gifts.

I disagree.

Christmas is about gifts.

It is ultimately about a gift of giving Self.

It is a Gift that can keep on giving – every day, every minute, every second…

Everyone can share that Gift…

Start today!

~~~

 

Posted in children, Co-Creation, Design, Evolution, Human Rights, innovation, Life Stages, Parents, Social Innovation, Social Responsibility, The Future, The Human Person | Tagged: , , , , , , , , , , , , , , , , , , , | 1 Comment »

How Monsanto Should Be Innovating

Posted by Plish on November 14, 2013

It seems that every week someone mentions something about Monsanto, and it’s very seldom good.  Doesn’t matter if it’s Facebook, or Twitter, or the news, someone is saying something.  A simple perusal of a Google Search of “Monsanto” can give one the impression that the company is a litigious giant  that doesn’t care about the well-being of people or the environment and instead is only concerned with making money.  Monsanto even has the dubious distinction of being named “The Most Evil Corporation” of 2013 in a Natural News poll.

Never the less, as far as corporations go, Monsanto is doing very well.  In spite of the bad press and mounting negative public opinion over GMO‘s, Monsanto continues to grow, innovating, patenting and licensing the agricultural technologies they develop.

Even though Monsanto  licenses its technologies to other seed companies,  many in the public perceive Monsanto as taking advantage of farmers as opposed to helping them.  After all, companies generally don’t sue their customers (even if any money won in a case does go to youth scholarship programs.)

To be fair, they really can’t be blamed for  protecting their intellectual property.  When a company invests millions of dollars a day in research, if it allowed people to use their technology in an unlicensed manner, the business could not sustain itself.

But, there is another way…

(Farmers are) the support system of the world’s economy, working day in and day out to feed, clothe and provide energy for our world. – Monsanto’s About Us webpage

There are literally millions and millions of farmers in the world. Small farms, large farms and everything in-between.  Ultimately, everyone wants the same thing: Improved, sustainable yields that don’t hurt people or the environment, but yet enable farmers to make a living.

Farmers are passionate about their calling. Each one is looking for an edge, for a way to get the most for the least amount of investment in time and money.  Each one is dealing with local microclimates, soil conditions, and pests; not to mention the economic climates.  They seek out new information, they build and utilize support networks, they experiment.  They are entrepreneurs. (Check out Farm Journal for just a tiny sample of the varied topics farmers digest)

Monsanto, as mentioned before, spends over 2 million dollars a day on research and patents are only good for 20 years (and some of the patents they’re defending now are expiring within the next few years.)  They employ 22,000 people worldwide. No matter how much they invest in R&D, or how many people they hire, they can never account for  all the variables farmers around the world deal with.

So what should they do?

Monsanto needs to begin Read the rest of this entry »

Posted in Co-Creation, Design, Disruptive Innovation, Food, innovation, Open Source, Science, Sustainability, Sustainable Technology | Tagged: , , , , , , , , , , , , , , , , | 3 Comments »

Highlights from IIT’s 2013 Design Research Conference

Posted by Plish on October 10, 2013

Once again the IIT Institute of Design has put on a provocative and stimulating conference.

Under the theme “Exploring Creative Balance in Design“, the conference was a potpourri of glances at the past, understanding of the present, and flashes of future.  It was held at Chicago’s Field Museum of Natural History, a stimulating change from the Spertus Institute, where it’s usually been held.  There was an interesting ‘negative’ about the location in that electrical outlets were few and far between. Charging phones and laptops was a challenge.  (Personally, while on my quest to find outlets, I found some really cool nooks in the museum that I didn’t even know existed)

Some highlights in no particular order:

Mickey McManus of Maya inspired awe.  A trillion connected devices is just around the corner.  A trillion!  Think of what is possible (good and bad) when those devices interact with each other!  Think of how nature communicates with itself!

Mel Lim talked about keeping Ego in check.  A wonderful challenge to becoming better people to create a better world.

John Doyle gave an amazing talk of the limits of systems, how the same concepts govern phage evolution. Fast and specialized systems or slow and flexible?  How to walk the line?  What about feedbacks in our systems?  How do we design for that?  There was also a cautionary bent to his talk, but he emphasized the need for people to adopt new ways of looking at systems in the world.  He mentioned to me afterwards how essential it is that the design world gets involved.  The research needs to be made accessible to more than just mathematicians to be able to impact the world in its most profound way.

Darlene Damm spoke of her DIYROCKETS project.  Open Sourcing the Space Industry.  Amazing and disruptive innovation!

John Payne talked skeuomorphs and more,  Ultimately it’s about understanding our culture so we can communicate through design more effectively.

Panos Papalambros spoke of optimizing designs using algorithms that are automatic as well as human assisted. Discussed the benefits of crowdsourcing this process as well.

Liz Sanders and co-creation.  There truly is power when individuals create together as a communal entity. She’s got a great resource at Maketools.com that I’ve personally used.  This is exciting work and it’s only going to mature more.

Matt Jones and Richard The of Google Creative Labs showed the power of video in prototyping.  “All design is fiction.”  Love that quote because everything starts as an idea – a fiction – and it becomes reality.

Lucy Kimbell talked about the various types of empathy using Star Trek’s Deanna Troi as the research subject.

There was also everyone’s favorite “curmudgeon”, Don Norman.  He emphasized the need for design research to be more effectively integrated into corporate product development processes.

Matthew Clark and many others gave amazing talks.

If you’d like to see more from the conference check out #DRC2013 on Twitter.  You can also go to Seen for a timeline of twitter posts about the conference.

Lastly, but in no way least, I met old friends and made new ones.  When all is said and done, that’s what makes these conferences so valuable.

I’d love to hear other people’s thoughts and looking forward to next year!

Posted in Co-Creation, creativity, Crowdsourcing, culture of innovation, Design, design thinking, innovation, Innovation Tools, Maker Movement, Open Source, Research, Social Innovation, Sustainability | Tagged: , , , , , , , , , , , , , , | 4 Comments »

Minds.com – THE Open Source Portal to the Social Web

Posted by Plish on October 4, 2013

I clicked on the link in Facebook and was brought to a matrix of videos, pictures, words…information.  I scrolled down, clicked…

Amazing… share it…

Scroll…

Click…

Wow…share it…

Welcome to Minds.com

Who are they?

We are organizing the world’s free information and liberating the people of the net through dedication to decentralization, creative commons and digital democracy.  You are a co-creator of this network.

We want to build an app with every active free and open source project on the Internet in order to create a legitimate universal alternative to closed-source surveillance corporations like Google, Facebook, Yahoo, Apple, Microsoft, Twitter, Amazon and so on.  This includes search, social networking, clouds, video, images, docs, maps, video chat, markets, mobile and even alternative currencies.  We still want to share and interact with those networks in many cases, but we don’t want to be reliant on them at all.

Motivated by the centralization of power of the Twitters, Facebooks, Googles, etc., Minds.com will decentralize the social web and offer people choices – three of them when you sign up:

1. Create a channel on Minds.  (Just like you would make a profile on other social nets)

2. Launch a social network on Minds. (Your own customized version of our entire site that we host for you)

3. Download the code and host it all yourself.  (The decentralized option at Minds.org)

A great description of their philosophy and everything they’re doing is here.

This isn’t what everybody’s been calling Web 3.0

This is disruption

Co-creating and empowering

A Maker Movement for the Social Web

Think about a future where social networks are democratized, where information is shared across platforms, where the control is in your hands…

~Dream~

As of the time of writing, there was 352 days, 6 hours & 20 minutes until the free code would be released.

Until then, head on over to Minds.com, join in the fun and start building the social web that you want.

I’d love to hear your thoughts. How do you envision this being used?

 

Posted in Co-Creation, Disruptive Innovation, innovation, Maker Movement, Open Source, Social Innovation, Social Networking, Society, The Future, Web 2.0 | Tagged: , , , , , , , , , , , , , , , | Leave a Comment »

Picasso, Bonsai and Dialogue in Innovative Design

Posted by Plish on August 6, 2013

Picasso

While visiting the Madison Museum of Contemporary Art, I walked by, and almost missed a small wall that had three interesting pieces: A sketch, a paper model, and a metal piece.  The three pieces were Picasso’s.

Picasso1picasso2Picasso3

There were multiple dialogues, in time, space and media…

Bonsai

The other day I saw a boxwood bush at a local hardware store.  It was enormously discounted (only cost a couple of bucks) and I saw that it had potential so I bought it, brought it home, trimmed branches and roots and re-potted it.  It’s not done by any stretch of the imagination, but it’s cleaned up and now it has a chance to grow.

Before

Before CleaningBefore Cleaning 2

After

After Cleaning After Cleaning 2

My dialogue with this tree has begun…

Dialogue

Remember the three(four) “R’s”:

Respect…

This needs to be present from the start.  Without it, there’s no dialogue, only declaration,  arm twisting, unilateral chattering.

Reciprocal Relationship…

Undergirded by Respect, this is acting upon the realization that there is a dance of sorts going on,  a symphony of mutual movement, a co-creative exchange and experience.  There is a Read the rest of this entry »

Posted in Co-Creation, culture of innovation, Design, design thinking, innovation, Meta-Design, problem solving, Service Design, Social Innovation, Sustainability, Workplace Creativity | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

New Directions in Innovation and Design – Insights from IIT’s Design Strategy Conference

Posted by Plish on May 18, 2013

I was at the IIT Institute of Design’s Design Strategy Conference this week.

This is, no doubt, one of the best, little known, innovation and design conferences.  Every year I get to meet people, learn, think, dream and be empowered to do and be more.

Thoughts*…

Carl Bass gave wonderful insights into software for crafting, and some interesting business challenges that the proliferation of apps has created. ( Hint- He gets more letters from people complaining about a $3 app than a $5000 software package)

Kim Erwin emphasized that innovation is about more than making things reality.  Her book, Communicating the New, promises to provide vital insights into an often neglected and yet vital aspect of the innovation process: Communication.

Mark Tebbe provided insights into how tech will impact business.  Ultra-personal, social, local, mobile, sensors, wearable, 3D printing, brain extending, photo and video capturing, nano-generators, flexible displays, voice control, robotics, virtual education…an empowering and amazing world is being co-created as you read this…

Stepan Pachikov – the founder of Evernote.  Time machines, virtual and real. It’ll happen. He said so.

Amory Lovins, of the Rocky Mountain Institute shared a feasible way of creating a new energy era without impacting the economy in a negative way. It’s possible…

Laura Hartman and Connie Duckworth emphasized that humans living in poverty or challenging conditions, are indeed, capable market partners. ‘For Profit’ and ‘Not for Profit’ companies can work together and do amazing things to educate children and adults and build economies to the benefit of all.  The key messages? Walk in other’s shoes. Think like an insider and outsider. Play to strengths. Create impact then scale and  larger scale will create additional impact.

CC= Catherine Casserly=Creative Commons. #tryopen  Dream of what we can do together. Share.

Brian Love (and a team of students) and sharing the craft of crops.  Yes, growing and developing crops is a craft. What was especially powerful were the tools that enabled communication and mutual education.  Check out betterat/ – a platform for mentoring and personal growth.

A wonderful reflective talk by Vijay Kumar. His new book, 101 Design Methods, is a must have in any innovation library.

Confused and depressed by too many choices?  Barry Schwartz shed light on the Paradox of Choice (great vid-check it out!).  More choices is not necessarily a good thing.

Then there’s the story of Detroit, Gary Wozniak, and the vision driven people who are innovatively re-designing the once bustling, dynamic locus of the automotive industry; converting empty space to food and providing employment for those that aren’t easily employable.  I encourage you to read the story of Recovery Park.  Support it if your heart leads you to.

Creating harmony between the urban and the rural.  Professor Lou Yongqi shared an ongoing evolving experiment, that is doing exactly that – and doing it in an economically beneficial and sustainable way. I especially loved the metaphor of acupuncture in this project: one stimulated point can create harmony in the system…

And finally, I leave you with a slide from Bruce Nussbaum’s presentation – a summary of what it means to move from Design to Creativity.  Some wonderful perspectives to ponder…

Click to see full size

Click to see full size

I hope to see you there next year!

* – Apologies to any missed presenters/presentations

Posted in Arts, Authenticity, Books, Co-Creation, Conveying Information, creativity, culture of innovation, Design, design thinking, Education, Entrepreneurship 2.0, Experience, Human Rights, innovation, Nature of Creativity, problem solving, Social Innovation, Social Networking, Social Responsibility, Stories, Sustainability, The Future | Tagged: , , , , , , , , , , , , , , , , , | 3 Comments »

Sonic and Multi-Sensorial Branding

Posted by Plish on April 16, 2013

Over at FUSE 2013 , Scott Power, Senior Brand Strategist for Kaiser Permanente, discussed sonic branding vis-à-vis KP’s work with Audiobrain.

Power pointed out how sound is being used as a way to reinforce, not only the Kaiser Permanente brand, but their services, thus helping people get healthier.

Sonic branding is hardly new,  yet this powerful method is underused.

Many people think of a brand as represented by a visual trademark- a company saying: “This is us and what we represent.”  However, with regards to audio branding companies say, “This is what we are offering, and this is what we want it to sound like, and how we want it to impact your senses.”  But, it doesn’t need to stop there!

Walk into a McDonald’s. It has a certain smell.  Order a burger.  Nothing smells like a McDonald’s burger. Those smells are all part of the brand.  What about the colors? The feel of the cups?  The taste? The sounds that you hear when you wait in line?  Leave McDonald’s and imagine what it would be like if every car company had its own distinctive ‘new car’ smell.  What if each doctor’s office had its own smell that helped patients be more calm?

The brand is more than a logo, trademark or tagline.  The brand is tied intimately to the experience of a product or service.  It speaks through the languages of touch, sight, taste, sound and smell.    It’s creates the greatest impact when, not only does it speak for the company and its offerings, but you and I actually understand the language and it resonates with what we expect the brand to be saying. There needs to be consistency, or paraphrasing Sartre: pink cake needs to taste pink!

The exciting part of this, is that Audio branding is only the beginning…

Posted in Brands, Co-Creation, Customer Focus, Design, Experience, Healthcare, innovation, Musical Creativity, Service Design, The Senses, Trends | Tagged: , , , , , , , , , , , , | 1 Comment »

 
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