Posted by Plish on September 10, 2013
Occasionally I get asked if I write at other blogs.
The short answer is ‘yes.’
The longer answer is this blog post.
Below you’ll find two other sites that I blog at (and one resource site). Most of the posts are different content from what I write here. The below blogs are amazing resources and I frequent them often.
The Next Big Design
This blog is about marketing, branding, design, creativity and culture. Some great articles. This is also a portal for FUSE (which incidentally is a mindblowing conference!)
This blog is about retail, understanding, and taking action on research of consumer behavior. It is the main blog for the Shopper Insights in Action Conference which I covered this year.
Feel free to check out the presentations I’ve put there. Here’s my most recent, a series of concept maps I drew up ‘on the fly’ during the above mentioned Shopper Insights in Action Conference. If you’ve got questions, please let me know!
In addition to the above locations, you can always visit the links in the right info bar under “My Other Sites”. You can also just Google me.
If there’s anything else you’d like to see more of here, or any of the other sites, please let me know. I’d love to hear about your creativity and innovation challenges – I love ideas, empowering others to come up with ideas, and making ideas reality.
Let’s keep in touch!
Posted in Brands, creativity, Customer Focus, Design, design thinking, Research, Trends | Tagged: Blogs, brainstorming, branding, creativity, Design, FUSE, innovation, michael plishka, Shopper Insights in Actions, Shopper360, slideshare, The Next Big Design, ZenStorming | Leave a Comment »
Posted by Plish on April 16, 2013
Over at FUSE 2013 , Scott Power, Senior Brand Strategist for Kaiser Permanente, discussed sonic branding vis-à-vis KP’s work with Audiobrain.
Power pointed out how sound is being used as a way to reinforce, not only the Kaiser Permanente brand, but their services, thus helping people get healthier.
Sonic branding is hardly new, yet this powerful method is underused.
Many people think of a brand as represented by a visual trademark- a company saying: ”This is us and what we represent.” However, with regards to audio branding companies say, “This is what we are offering, and this is what we want it to sound like, and how we want it to impact your senses.” But, it doesn’t need to stop there!
Walk into a McDonald’s. It has a certain smell. Order a burger. Nothing smells like a McDonald’s burger. Those smells are all part of the brand. What about the colors? The feel of the cups? The taste? The sounds that you hear when you wait in line? Leave McDonald’s and imagine what it would be like if every car company had its own distinctive ‘new car’ smell. What if each doctor’s office had its own smell that helped patients be more calm?
The brand is more than a logo, trademark or tagline. The brand is tied intimately to the experience of a product or service. It speaks through the languages of touch, sight, taste, sound and smell. It’s creates the greatest impact when, not only does it speak for the company and its offerings, but you and I actually understand the language and it resonates with what we expect the brand to be saying. There needs to be consistency, or paraphrasing Sartre: pink cake needs to taste pink!
The exciting part of this, is that Audio branding is only the beginning…
Posted in Brands, Co-Creation, Customer Focus, Design, Experience, Healthcare, innovation, Musical Creativity, Service Design, The Senses, Trends | Tagged: audio branding, Audiobrain, brand, brand experience, Customer Focus, Design, FUSE2013, innovation, innovative branding, Kaiser Permanente, multi-sensorial branding, Scott Power, sonic branding | 1 Comment »
Posted by Plish on October 24, 2011
I’ve always been a fan of Trendhunter.com and contribute on occasion when I’m able. Last week, Trendhunter Founder, Jeremy Gutsche, released his book, “Exploiting Chaos – 150 Ways to Spark Innovation During Times of Change,“ as a video enhanced, e-book. I read the paperback version as it was coming off the presses and was pleased with this little gem. While it is an easy read, there’s much in this book to ponder and be inspired by. Now, with the release of this video enhanced e-book version, you can watch and listen to Jeremy explaining and elaborating upon the topics contained in the pages of the book. His perspectives add color and further depth to the text without being redundant.
If you haven’t bought the print version, or even if you have, hop on over to Trendhunter.com and check out Exploiting Chaos. It’s a welcome addition to the library of anyone interested in innovation.
And, best of all?
Posted in Books, creativity, Creativity Videos, Design, innovation, Innovation Tools, Trends | Tagged: creativity, current trends, Design, ebook, exploiting chaos, innovation, jeremy gutsche, trendhunter | 2 Comments »
Posted by Plish on February 21, 2011
I was recently asked for sites that I go to for online inspiration from a design standpoint.
The first, I’ve mentioned here before. It’s AskNature.org - an inspiring portal for seeing how Nature solves problems.
The second is a site that I write for on occasion (and wish I had more time to write for), Trendhunter.com. They actually give away a browser toolbar that has a list of various trend sites - it’s a great resource for ideas.
The last three are wonderful (and sometimes quite entertaining) in that they have a uniquely human touch to them.
The first, HighIdeas.com , touted as “the best ideas (while you’re high)”, often has contributions that make you think, say “hmmm….” and reach for the Cheetos. (For the record, I have never contributed to this site)
Halfbakery is a listing of “half-baked” ideas. It describes itself as, “a communal database of original, fictitious inventions, edited by its users. It was created by people who like to speculate, both as a form of satire and as a form of creative expression.” Some of the ideas here are not all that half-baked.
Last, but by no means, least, there is Failblog. This site is a catalog of failures. It also has a subdomain that is particularly thought provoking: There I Fixed It -Redneck Repairs . This site is chock full of everyday people’s solutions to everyday problems. (For the record, I have never submitted to this site, though quite truthfully, I probably could have.) There is brilliance hidden here.
What sites do you find particularly inspiring or revealing of human nature?
Posted in Authenticity, Biomimicry, creativity, Design, idea generation, imagination, innovation, nature, problem solving, The Human Person, Trends | Tagged: Biomimicry, creative problem solving, creativity, Design, human nature, ideas, innovation, learning from faliure | Leave a Comment »
Posted by Plish on November 3, 2009
The Behance Network put together this interesting view on the future based upon the scenarios from the Institute for the Future. Some interesting perspectives, especially with regards to inter-species communication. On the other hand, some of the solutions posited, like fertilizing oceans with iron to capture CO2, are too current and thus not sophisticated enough to be included in a future in which digital body-swapping exists.
What are your thoughts?
Posted in Information Visualization, innovation, Sketching, Sustainable Technology, Trends | Tagged: Design, future trends, Information Visualization, innovation, Trends | Leave a Comment »
Posted by Plish on September 8, 2009
While listening to the song Breathe by Anna Nalick it suddenly struck me that this isn’t the first song called Breathe that I’ve heard recently. So I did a search.
The results are interesting. Since the 1970′s there have been 30 major releases of songs entitled Breathe. This doesn’t include tunes with the words ‘Breathe’ or ‘Breath’ in longer titles. The percentage breakdown is as follows:
Over 73 percent of all songs entitled Breathe have been released since 2000. Forty percent of all songs have occurred since 2005.
What does this point to?
I created a mindmap to categorize what the word ’breathe’ might be connected to.
Click for Full Size
When I got stuck I did a quick search of idiomatic use of Breatheto see if any meanings were missed and there were a couple so I added them to the mindmap. We could learn even more by looking at the lyrics of every song, but I don’t think it’s necessary to dive in that deeply.
Let’s take a breath and look at what this all means…
The word ‘breathe’ is a verb. When it is used on its own in the English language it is used in the imperative form. It’s basically a command. What are the results of following the order?
Rest, relaxation, grounding, slowing down, functioning properly, etc.
Why do we need to slow down?
The 21st century has brought an increase Read the rest of this entry »
Posted in Case Studies, Design, Health Concerns, idea generation, innovation, Innovation Tools, meditation, Mind Maps, problem solving, stress, The Human Person, Trends, Yerkes-Dodson Curve | Tagged: creativity and breathing, current trends, Design, design and the need to breathe, innovation, Method for Trend Forecasting, mindmapping, music and trends | Leave a Comment »