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Archive for the ‘Trends’ Category

If You Expect Normal Results From This New Normal You’ll Be Surprised. So, How Should We View These Times?

Posted by Plish on April 16, 2020

It seems we see this phrase almost everywhere: The New Normal

“Special Report – The New Normal – Emerging Innovations in a World Shaped by Covid-19” (This is a great report from the folks at Trendhunter! Get a copy of it here)

“Learn how to thrive in the new normal.”

The problem is, this is not normal.  Yes, it’s a new situation but it is anything but normal.  Normalcy implies that there are known rules to the game, that a certain action creates certain reactions.  Instead, it seems the rules change every day.  People just aren’t sure what tomorrow will bring.

No, we are living in liminal times.

What is Liminality?

It is the blurry time that exists between what was and what is to come.  The term ‘liminal’ gained traction among anthropologists.  It’s used to describe the transitional times that occur in people’s lives, families and societies.  Weddings, funerals, births, baptisms, a Bar Mitzvah or Quinceañera, divorce, new jobs, the ‘hazing’ period that fraternities make Pledges go through-for that matter, what any initiate to a new organization goes through.   They’re all types of transitions and as such people experience liminal states.   Put simply, during these times, a person is no longer a member of what was, but she also isn’t an official member of a group either. Liminal states are thresholds into what is new.

Traits of Liminal States

Draw a line down the middle of a piece of paper.  On left side write the words “The Past” and on the right side, “The Future”.  The line is the liminal state.  Most liminal states are planned for, but on the larger scale, wars, disease, sociopolitical circumstances, can all create liminality and those are typically not planned for.   How do you know when you are inside the line?  Here are some indicators that let you know when you are in the liminal state.  (Does this describe what we’re going through?)

  1. The liminal state has its own rules and are different from what comes before and what comes after.
  2. Transitional
  3. Shared rituals
  4. Social hierarchies get upended or become non-existent
  5. Some type of social separation
  6. Introspection and reflection upon events and directions
  7. A time of rebirth, of creative remaking

Why Does Liminality Matter?

We are innovating and trying to grow and build business in a time in which it seems the target is moving.  We have no idea when ‘normalcy’ will return, if ever.  As a business, there’s no guarantee that what we create now will continue to work, and there’s definitely no guarantee that what we do now will work 3 months or a year from now.

Now and Later

Since we are in a liminal state, we are in a state in which the rules are being made.  Rules are not only being made for now, they may be being made for the future.  Dr. Anthony Fauci, the Director of the National Institute of Allergy and Infectious Diseases, made the suggestion that we never shake hands again.   While this is definitely a rule that we should be following in the present, whether or not that happens in the Future is still to be seen. 

What Rules do we Plan For?

Nobody knows what life is like on the other side of this liminal experience.   Heck, no one knows what next month will be like.  The gut reaction is to try and predict how the future will pan out.  However, that’s a risky move and instead it’s better to do one or both of the following.

Try and Make the Future.

Making the Future is easier said than done, and people typically have more success the more limited the scope of the changes are in time and/or space.  (About the only thing you have control of and that you can definitely make future resistant is your own attitude and your own perspectives, and even that can be quite difficult!)

Don’t Predict, Plan

The other choice is to not try and predict, but instead plan for various scenarios.  In other words, you want to look at possible futures and set yourself up so that you are able to survive in more likely futures, or multiple futures, not just one.

Scenario Planning

Scenario planning was actually popularized as a strategic planning tool by Shell .  The process can easily take months on a corporate level, but you can be as in-depth as you like.  However, the more time you spend on the exercise, the more you will understand how the future may unfold, and it will yield better results when you design products and services during these times.

Scenario planning takes a look at the past and present to better understand possible futures.  It’s a structured framework for analyzing trends and drivers be they social, technological, environmental, political, or economic.  Once you know what types of things are happening in the world you can understand the likelihood they will impact the issue you’re looking at.

I strongly suggest checking out, “4 Steps to the Future” by Richard A.K. Lum.  It’s concise with templates galore.  There is copious Scenario Planning info on the internet and in book form, but I found this handbook to be a great, usable tool to get the ball rolling and structure your thinking around what might happen and how you can prepare for it.  While doing a thorough, full blown, scenario exercise is a good thing, anything you do to help you understand possible future scenarios will be a good thing.

In the Playground of Potential Futures

The Future is a horizon that glows in every second of the Now.  Each day brings new challenges, new information, new hope.  Rembrandt, Michelangelo and others of the Renaissance, rose from the liminal times of the Plague to create some of Humanity’s most powerful works.

Remember that line you drew down the center of the paper?

That Liminal space is powerful and filled with potential.  Everything to the right of that line is a product of the Past and the Liminal Line! The line is not only something that divides, it is the start, and we are living it! It’s a time to reboot and re-make, to re-create/recreate, to make new rules and perhaps jettison old ones.  Yes, these are terrible times but they are also filled with awesome potential.  Explore and use this time to re-center, forge new growth, new strategies and directions, new relationships, because what we are living through now is not a ‘new normal’.

It’s Liminal.

 

Posted in Authenticity, creativity, culture of innovation, Design, Great Creative Minds, innovation, Social Innovation, The Future, Trends | Tagged: , , , , , , , , , , , , , , , , | Leave a Comment »

Are you Using This Simple 3 Step Process to Create Products that Leverage Existing Trends?

Posted by Plish on August 9, 2016

There’s no question that we are living in exciting times.  There are multiple trends, technological and otherwise, that are blossoming and can be leveraged if you take the time to put in some work.  Follow this simple three step process and you’ll be much better equipped for leveraging the power of trends in your business.

Step One:

Research and understand trends that are shaping the landscape.

As a primer, here’s a quick list of some trends that are shaping the world right now.

 

Via MarketWatch

  • Virtual and Augmented Reality
  • Wearables
  • Smart Cars
  • Artificial Intelligence
  • Drones
  • Phone (and batteries) That Charge at a Distance

Some other Consumer Retail Trends:

  • Leveraging the Crowd
  • Subscription Services (Dollar Shave Club)
  • 3-D Printing
  • Maker Movement
  • Product Personalization
  • Sharing Economy
  • Uberization (I agree with Fast Company. Uber isn’t Sharing Economy but it is a new model)
  • Multiple Platform Sales
  • Social Media and Online Communities
  • Preference for Ethically Responsible Brands
  • Eco-Awareness
  • Product Co-Creation
  • Increased Biometric Use

Also check out Trendhunter (where I contribute from time to time 😉 ) Trendwatching, and Cassandra with their Cassandra Daily Newsletter.  The trends on these sites can be quite provocative and are great for jump-starting creative thoughts.

Steps 2 and 3!

2.  List the main positive and negative attributes of your product.

3.  Look for intersections between your product attributes and the trends and create products that enhance the positives or negate the negatives

For example.  Let’s say that your company makes paper-based notebooks.

Positive Attributes: Convenient; Creates hard copy; Can be used with various media (pen, pencil, paint, crayon, etc.);  Highly secure; Can be digitally copied (copy machine, phone picture, etc.); Difficult to forge; Low-cost; Recyclable; Personal

Negative Attributes: Needs to be on hand to use; Must do additional work to digitally archive; Uses/wastes paper; If recycled then must be copied; Have to purchase at stores either in bulk or as needed but then have to run to the store; ???

 

Ideas:

  • Have a QR code 10 pages from the end of the notebook that automatically orders (when scanned) more notebooks before running out (Better than a subscription service because it’s on-demand) This data can be used to then understand ordering patterns.
  • Enable customization of notebooks (paper designs -lined/graph/etc, covers, etc.) via online portal or app
  • Have a sensor embedded 10-20 pages from the end that when written on automatically purchases another notebook and mails it
  • Use non-wood pulp papers
  • Create an online community where people can design notebook covers for each other
  • Deliver notebooks by drone
  • Create notebooks from text messages
  • Create an augmented reality app that enables someone to ‘write’ on various products/locations/etc. to capture ideas virtually
  • Create a wearable that can tell what you’re writing and store it digitally, automatically
  • Provide notebooks that are customized for online courses and heighten student interactivity
  • Notebook covers contain solar panels and/or batteries for recharging digital devices.  These can also be charged via movement/carrying.
  • Use biometrics to lock/unlock paper notebooks
  • Create luxury notebooks
  • Personalize notebooks with a chamber that contains a friend/family member’s DNA from a kiss (think lipstick on an envelope…remember snail mail? 😉 )
  • Create Notebooks from pulp made from trees or branches that grew on property that held emotional import
  • Grow bamboo (at home?) or more likely,   you pay an amount to lease a portion of a bamboo field from which pulp is harvested to create your own notebooks. It’s a notebook/paper co-op (I LOVE this idea.  Anyone that wants to do it, please contact me 🙂 )

As you can see, just by bouncing notebook attributes against the various trends, I came up with 16 ideas for new products.  (Not only does this process supplement existing product lines, but you can use it to create brand new markets.  Just start with some existing product line attributes, bounce it against trends and create new products irrespective of what your industry is!)

There’s no excuse for being left in the dust of technology and an evolving world.  Follow this simple 3 step process, and you’ll find yourself successfully creating products as the world changes. 🙂

***

 

Here are some other tech trends for your reading enjoyment 🙂

Inc.com

  • 3d Printing
  • Active Participation in Advertising
  • Changes in Healthcare Funding
  • Reshaping Education via Online Training
  • Online Portals Reshaping Retail

Forbes

  • The Device Mesh (Connected products of all kinds)
  • Ambient User Experience (Seamless experiences spanning devices)
  • 3d Printing Materials
  • Obtaining Information from Everything
  • Advanced Machine Learning
  • Autonomous Agents and Things (Next gen Siri, Cortana, etc.)
  • Adaptive Security Architecture
  • Advanced System Architecture (Computers that function more like brains)
  • Mesh App and Service Architecture
  • Internet of Things Architecture and Platforms

A pdf Report from Deloitte touches on much of the Forbes stuff and more

 

 

 

 

Posted in 3D Printing, brainstorming, Co-Creation, Creative Thinking Techniques, culture of innovation, Disruptive Innovation, innovation, Innovation Tools, Maker Movement, problem solving, Social Responsibility, Sustainability, The Future, Trends, Uncategorized, ZenStorming | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

Brand Strategy and Design – One Collective Voice at FUSE 2015

Posted by Plish on March 23, 2015

Yes, one of my favorite conferences is coming up and I hope to see you there!

FUSE 2015

From April 13-15  in Chicago, Illinois, the Loews Hotel will be home to a provocative and inspiring mix of leaders in Design, Brand Strategy, Marketing, Innovation, Trends, and Strategy.  For 3 days you will have an opportunity to learn, network and enjoy stimulating talks, workshops and more.

I always leave FUSE with a mindful of ideas and things to share.  To aid my recall, I capture my experiences of FUSE in concept maps.  You can go to Slideshare and check out my maps of DAY 1 and DAY 2 from last year.

Looking forward to seeing you there and hearing your experiences!!

Posted in Brands, creativity, Design, design thinking, innovation, Service Design, Trends | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

Innovations and More from the 2014 International Home + Housewares Show

Posted by Plish on March 20, 2014

Was at one of my favorite shows earlier this week, looking for new materials and products, innovative and whimsical products, basically things that catch my fancy. What follows are some pics and vids from the show.  I also had a chance to get some insights into innovation from world class chefs, watch for those videos over the next couple of days.

One trend that was clearly present at the show was the existence of robots.  They’re everywhere.  Companies are trying to make our lives easier by creating robots to do our work for us.  I particularly liked this Window cleaning robot, the Winbot from ECOVACS.  These folks really want to bring technology into, and onto, your homes.   The best way to predict the future is to make it. ECOVACS is making it.

Also check out the Grill Bot!

Along the same lines, apps are being paired with various products and appliances.  Mostly iPhone based, but there are Android versions and Windows is gaining ground as well.

Attaches your stove temperatures and times to your smartphone

Attaches your stove temperatures to your smartphone

WP_20140318_005

Apps that Talk to your scales

WP_20140318_006

Apps that talk to blood pressure cuffs

Another thing that I love to see are companies that are well known for certain product lines and they are Read the rest of this entry »

Posted in Customer Focus, Design, Experience, innovation, Trends | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment »

Insights Into the Future of Healthcare From RSNA 2013

Posted by Plish on December 10, 2013

Last week I spent some time at the Radiological Society of North America (RSNA) meeting, networking, speaking with medical Thought Leaders, scouting new technologies. In particular I enjoyed the posters – it’s an opportunity to see what’s cutting edge in the world of radiology and interventional radiology.  (You can check out abstracts for papers, posters, etc. here.  I will be blogging in the future on their Radiology Cares pledge drive)

Radiology is an unsung hero in the world of healthcare.  Not only are these the people that make diagnoses based upon X-Ray, Ultrasound, MRI, CT and other visualization technologies, they also help heal people – doing certain types of ‘surgeries’ – through minimally invasive techniques that use access holes often much smaller than pencil.

Because these procedures are being done in a minimally invasive manner while viewing the inside of a person’s body on a LED/LCD screen, radiologists of all types find themselves on the cusp of some of the newest imaging and interaction technologies.  It’s no surprise then to see iPads, tablets, display screens and controllers of various types being mentioned in presentations, posters, and being exhibited.

If someone were to ask me what technologies I think will impact future healthcare, based upon what I saw at the conference, I’d mention two: Mobile and Interaction Technologies.

Mobile Tech

Mobile technologies go beyond iPads.  They represent a whole new network of interconnectedness – they enable collaboration and eliminate barriers of time and space.  What is key in this realm is fidelity: the x-ray/ultrasound/MRI/etc. needs to look the same on a handheld screen in Africa as it does on a 26″ or larger screen in Chicago.  While the newer iPads are being used for their high-resolution screens, the general rule is that the smaller the screen/image, the greater the chance of misinterpretation.  For the future, any company that creates a lighter, larger, higher resolution screen (folding perhaps?) will be the mobile device of choice.

Interaction Tech

While Apple may have paved the way for the acceptance of touch sensitive screens (though it is still being used as an interactive e-book platform for educational purposes), the world of medicine is moving beyond the limitations of touch on a 2D surface and diving into the 3D world.  In procedural suites a small screen is not only limiting, but a doctor or nurse that needs to maintain sterility can not easily interact with 2D touch surfaces.  Even when dealing with 3D data sets (CT/MRI/etc. scans), manipulating the data and being able to look in-depth at areas of interest is much easier and intuitive when using game controllers like Microsoft Kinect, Leap Motion and the like. I recorded a video of one such control system: the teistler imager DIAG system.  I played with it and found it extremely simple to use – even in its ‘rough’, prototypical state.

Are these the only technologies that will be impacting the future?  Hardly.  Technologies enabling us to look more accurately into the body without breaking the skin are growing in leaps and bounds.  (In fact, one problem is that certain imaging modalities like MRI can now detect miniscule, suspicious looking lesions. So, what’s the problem?   The lesion is so small, it can’t be found by any other imaging method, so it also can’t really be tested in order to make a definitive diagnosis.)  In addition, newer techniques are extracting more information from diagnostic images so that, in some cases, a diagnosis can be made without even having to take a biopsy. (There are even newer technologies being developed that enable diagnoses with only a small sample of blood.)

With technologies getting better, the world is getting smaller and the world of ‘ the small and unseen’ is becoming more accessible every day.  These are exciting times in the world of healthcare, and coupled with a patient centered approach, Radiology, both on its own and as support for other medical disciplines, will only help people live longer and healthier lives.

 

 

Posted in Conveying Information, Design, Healthcare, innovation, Medical Devices, The Future, Trends | Tagged: , , , , , , , , , , , , , , , , , , , , , | 1 Comment »

Like to Read More about Creativity, Brands, Retail and Design?

Posted by Plish on September 10, 2013

Occasionally I get asked if I write at other blogs.

The short answer is ‘yes.’

The longer answer is this blog post.

Below you’ll find two other sites that I blog at (and one resource site).  Most of the posts are different content from what I write here.  The below blogs are amazing resources and I frequent them often.

The Next Big Design

This blog is about marketing, branding, design, creativity and culture.  Some great articles.  This is also a portal for FUSE (which incidentally is a mindblowing conference!)

 

Shopper360

This blog is about retail, understanding, and taking action on research of consumer behavior. It is the main blog for the Shopper Insights in Action Conference which I covered this year.

 

SlideShare

Feel free to check out the presentations I’ve put there.  Here’s my most recent, a series of concept maps I drew up ‘on the fly’ during the above mentioned Shopper Insights in Action Conference.  If you’ve got questions, please let me know!

 

In addition to the above locations, you can always visit the links in the right info bar under “My Other Sites”.  You can also just Google me. 🙂

If there’s anything else you’d like to see more of here, or any of the other sites, please let me know.  I’d love to hear about your creativity and innovation challenges – I love ideas, empowering others to come up with ideas, and making ideas reality.

Let’s keep in touch!

 

 

Posted in Brands, creativity, Customer Focus, Design, design thinking, Research, Trends | Tagged: , , , , , , , , , , , , | Leave a Comment »

Sonic and Multi-Sensorial Branding

Posted by Plish on April 16, 2013

Over at FUSE 2013 , Scott Power, Senior Brand Strategist for Kaiser Permanente, discussed sonic branding vis-à-vis KP’s work with Audiobrain.

Power pointed out how sound is being used as a way to reinforce, not only the Kaiser Permanente brand, but their services, thus helping people get healthier.

Sonic branding is hardly new,  yet this powerful method is underused.

Many people think of a brand as represented by a visual trademark- a company saying: “This is us and what we represent.”  However, with regards to audio branding companies say, “This is what we are offering, and this is what we want it to sound like, and how we want it to impact your senses.”  But, it doesn’t need to stop there!

Walk into a McDonald’s. It has a certain smell.  Order a burger.  Nothing smells like a McDonald’s burger. Those smells are all part of the brand.  What about the colors? The feel of the cups?  The taste? The sounds that you hear when you wait in line?  Leave McDonald’s and imagine what it would be like if every car company had its own distinctive ‘new car’ smell.  What if each doctor’s office had its own smell that helped patients be more calm?

The brand is more than a logo, trademark or tagline.  The brand is tied intimately to the experience of a product or service.  It speaks through the languages of touch, sight, taste, sound and smell.    It’s creates the greatest impact when, not only does it speak for the company and its offerings, but you and I actually understand the language and it resonates with what we expect the brand to be saying. There needs to be consistency, or paraphrasing Sartre: pink cake needs to taste pink!

The exciting part of this, is that Audio branding is only the beginning…

Posted in Brands, Co-Creation, Customer Focus, Design, Experience, Healthcare, innovation, Musical Creativity, Service Design, The Senses, Trends | Tagged: , , , , , , , , , , , , | 1 Comment »

The Three Building Blocks of Indie Capitalism – Ignore Them at Your Own Risk

Posted by Plish on December 8, 2011

Bruce Nussbaum over at fastcodesign.com has been blogging lately on creativity and what he coins is a new trend: Indie Capitalism.

The four traits of the Indie Capitalism are:

  1. It’s local, not global, and openly cares about the community and jobs.
  2. It’s not transactionally, but socially, based.
  3. It’s a maker system of economics based on creating new value, not trading old value.
  4. Materials and products are embedded with heightened meaning.

When I look at these four traits of indie capitalism, three foundational building blocks can be extracted:

  1. Relationships – Between people, cultures, the world and its raw materials.
  2. Emotional Import – People have histories and they live in contexts that can sometimes dehumanize. People need to feel!
  3. Value – This is often tied into the emotional level of experience.  When products or services uniquely meet needs, and they’re shared in the context of relationships, they have value.  This goes beyond technological value.  Things have value because of the story they tell.

How well does your organization emphasize, or enable REV! ?

Relationships – Emotion – Value 

Society is enabling people to conduct business in ways that build upon these.

It’s intimate and it’s provocative.

It pulls people in as opposed to pushing product out.

Ignore it at your own risk…

 

Posted in Authenticity, creativity, culture of innovation, Customer Focus, Design, innovation, Play, Social Innovation, Social Networking, Social Responsibility, Start-Ups, Sustainability, The Future, The Human Person, Trends | Tagged: , , , , , , , , , , , , , | Leave a Comment »

Want to Spark Innovative Thinking? Check Out “Exploiting Chaos” – A Free e-Book on Innovation

Posted by Plish on October 24, 2011

I’ve always been a fan of Trendhunter.com and contribute on occasion when I’m able.  Last week, Trendhunter Founder, Jeremy Gutsche, released his book, “Exploiting Chaos – 150 Ways to Spark Innovation During Times of Change,” as a video enhanced, e-book.  I read the paperback version as it was coming off the presses and was pleased with this little gem.  While it is an easy read, there’s much in this book to ponder and be inspired by.  Now, with the release of this video enhanced e-book version, you can watch and listen to Jeremy explaining and elaborating upon the topics contained in the pages of the book.  His perspectives add color and further depth to the text without being redundant.

If you haven’t bought the print version, or even if you have, hop on over to Trendhunter.com and check out Exploiting Chaos.  It’s a welcome addition to the library of anyone interested in innovation.

And, best of all?

It’s free.

Posted in Books, creativity, Creativity Videos, Design, innovation, Innovation Tools, Trends | Tagged: , , , , , , , | 2 Comments »

Need Inspiration and Insights Into Human Nature? Don’t Miss These Sites!

Posted by Plish on February 21, 2011

I was recently asked for sites that I go to for online inspiration from a design standpoint.

The first, I’ve mentioned here before.  It’s AskNature.org – an inspiring portal for seeing how Nature solves problems.

The second is a site that I write for on occasion (and wish I had more time to write for), Trendhunter.com. They actually give away a browser toolbar that has a list of various trend sites – it’s a great resource  for ideas.

The last three are wonderful (and sometimes quite entertaining) in that they have a uniquely human touch to them.

The first, HighIdeas.com , touted as “the best ideas (while you’re high)”, often has contributions that make you think, say “hmmm….”  and reach for the Cheetos.  (For the record, I have never contributed to this site)

Halfbakery is a listing of “half-baked” ideas. It describes itself as, “a communal database of original, fictitious inventions, edited by its users. It was created by people who like to speculate, both as a form of satire and as a form of creative expression.” Some of the ideas here are not all that half-baked.

Last, but by no means, least, there is Failblog.   This site is a catalog of failures.  It also has a  subdomain that is particularly thought provoking:  There I Fixed It -Redneck Repairs .   This site is chock full of everyday people’s solutions to everyday problems. (For the record, I have never submitted to this site, though quite truthfully, I probably could have.)  There is brilliance hidden here.

What sites do you find particularly inspiring or revealing of human nature?

Posted in Authenticity, Biomimicry, creativity, Design, idea generation, imagination, innovation, nature, problem solving, The Human Person, Trends | Tagged: , , , , , , , | Leave a Comment »

 
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