Archive for the ‘Trends’ Category
Posted by Plish on March 23, 2015
Yes, one of my favorite conferences is coming up and I hope to see you there!
From April 13-15 in Chicago, Illinois, the Loews Hotel will be home to a provocative and inspiring mix of leaders in Design, Brand Strategy, Marketing, Innovation, Trends, and Strategy. For 3 days you will have an opportunity to learn, network and enjoy stimulating talks, workshops and more.
I always leave FUSE with a mindful of ideas and things to share. To aid my recall, I capture my experiences of FUSE in concept maps. You can go to Slideshare and check out my maps of DAY 1 and DAY 2 from last year.
Looking forward to seeing you there and hearing your experiences!!
Posted in Brands, creativity, Design, design thinking, innovation, Service Design, Trends | Tagged: brand, brand strategy, creativity, customer experience, Design, design thinking, designing experience, experience design, FUSE, FUSE2015, innovation, marketing, service design, strategy, Trends | Leave a Comment »
Posted by Plish on March 20, 2014
Was at one of my favorite shows earlier this week, looking for new materials and products, innovative and whimsical products, basically things that catch my fancy. What follows are some pics and vids from the show. I also had a chance to get some insights into innovation from world class chefs, watch for those videos over the next couple of days.
One trend that was clearly present at the show was the existence of robots. They’re everywhere. Companies are trying to make our lives easier by creating robots to do our work for us. I particularly liked this Window cleaning robot, the Winbot from ECOVACS. These folks really want to bring technology into, and onto, your homes. The best way to predict the future is to make it. ECOVACS is making it.
Also check out the Grill Bot!
Along the same lines, apps are being paired with various products and appliances. Mostly iPhone based, but there are Android versions and Windows is gaining ground as well.
Attaches your stove temperatures to your smartphone
Apps that Talk to your scales
Apps that talk to blood pressure cuffs
Another thing that I love to see are companies that are well known for certain product lines and they are Read the rest of this entry »
Posted in Customer Focus, Design, Experience, innovation, Trends | Tagged: 2014 international home and housewares show, brooklyn brew shop, Brother, cleansui, consumer products, cover blubber, CTA Digital, Dash, debrand, Design, dipotter, Dumpling Cube, East, easy sushi, ecovacs, ekobrew, fill and store, Fresco, grillbot, Happy Kitchen, Hurom, idevices, Imusa, innovation, Johnny Hermann, KitchenAid, kohler, legos, LightAir, monbento, Mozaik, Pensofal, philips, Puzhen Life, rca, RFY, Rice Cube, Ristorantica, saigo, serene house, Simpleware, tapcheck, tongue spank, Trends, urbancomposter, vitasigns, wallies, Wash It | Leave a Comment »
Posted by Plish on September 10, 2013
Occasionally I get asked if I write at other blogs.
The short answer is ‘yes.’
The longer answer is this blog post.
Below you’ll find two other sites that I blog at (and one resource site). Most of the posts are different content from what I write here. The below blogs are amazing resources and I frequent them often.
The Next Big Design
This blog is about marketing, branding, design, creativity and culture. Some great articles. This is also a portal for FUSE (which incidentally is a mindblowing conference!)
This blog is about retail, understanding, and taking action on research of consumer behavior. It is the main blog for the Shopper Insights in Action Conference which I covered this year.
Feel free to check out the presentations I’ve put there. Here’s my most recent, a series of concept maps I drew up ‘on the fly’ during the above mentioned Shopper Insights in Action Conference. If you’ve got questions, please let me know!
In addition to the above locations, you can always visit the links in the right info bar under “My Other Sites”. You can also just Google me.
If there’s anything else you’d like to see more of here, or any of the other sites, please let me know. I’d love to hear about your creativity and innovation challenges – I love ideas, empowering others to come up with ideas, and making ideas reality.
Let’s keep in touch!
Posted in Brands, creativity, Customer Focus, Design, design thinking, Research, Trends | Tagged: Blogs, brainstorming, branding, creativity, Design, FUSE, innovation, michael plishka, Shopper Insights in Actions, Shopper360, slideshare, The Next Big Design, ZenStorming | Leave a Comment »
Posted by Plish on April 16, 2013
Over at FUSE 2013 , Scott Power, Senior Brand Strategist for Kaiser Permanente, discussed sonic branding vis-à-vis KP’s work with Audiobrain.
Power pointed out how sound is being used as a way to reinforce, not only the Kaiser Permanente brand, but their services, thus helping people get healthier.
Sonic branding is hardly new, yet this powerful method is underused.
Many people think of a brand as represented by a visual trademark- a company saying: “This is us and what we represent.” However, with regards to audio branding companies say, “This is what we are offering, and this is what we want it to sound like, and how we want it to impact your senses.” But, it doesn’t need to stop there!
Walk into a McDonald’s. It has a certain smell. Order a burger. Nothing smells like a McDonald’s burger. Those smells are all part of the brand. What about the colors? The feel of the cups? The taste? The sounds that you hear when you wait in line? Leave McDonald’s and imagine what it would be like if every car company had its own distinctive ‘new car’ smell. What if each doctor’s office had its own smell that helped patients be more calm?
The brand is more than a logo, trademark or tagline. The brand is tied intimately to the experience of a product or service. It speaks through the languages of touch, sight, taste, sound and smell. It’s creates the greatest impact when, not only does it speak for the company and its offerings, but you and I actually understand the language and it resonates with what we expect the brand to be saying. There needs to be consistency, or paraphrasing Sartre: pink cake needs to taste pink!
The exciting part of this, is that Audio branding is only the beginning…
Posted in Brands, Co-Creation, Customer Focus, Design, Experience, Healthcare, innovation, Musical Creativity, Service Design, The Senses, Trends | Tagged: audio branding, Audiobrain, brand, brand experience, Customer Focus, Design, FUSE2013, innovation, innovative branding, Kaiser Permanente, multi-sensorial branding, Scott Power, sonic branding | 1 Comment »
Posted by Plish on October 24, 2011
I’ve always been a fan of Trendhunter.com and contribute on occasion when I’m able. Last week, Trendhunter Founder, Jeremy Gutsche, released his book, “Exploiting Chaos – 150 Ways to Spark Innovation During Times of Change,” as a video enhanced, e-book. I read the paperback version as it was coming off the presses and was pleased with this little gem. While it is an easy read, there’s much in this book to ponder and be inspired by. Now, with the release of this video enhanced e-book version, you can watch and listen to Jeremy explaining and elaborating upon the topics contained in the pages of the book. His perspectives add color and further depth to the text without being redundant.
If you haven’t bought the print version, or even if you have, hop on over to Trendhunter.com and check out Exploiting Chaos. It’s a welcome addition to the library of anyone interested in innovation.
And, best of all?
Posted in Books, creativity, Creativity Videos, Design, innovation, Innovation Tools, Trends | Tagged: creativity, current trends, Design, ebook, exploiting chaos, innovation, jeremy gutsche, trendhunter | 2 Comments »
Posted by Plish on February 21, 2011
I was recently asked for sites that I go to for online inspiration from a design standpoint.
The first, I’ve mentioned here before. It’s AskNature.org – an inspiring portal for seeing how Nature solves problems.
The second is a site that I write for on occasion (and wish I had more time to write for), Trendhunter.com. They actually give away a browser toolbar that has a list of various trend sites – it’s a great resource for ideas.
The last three are wonderful (and sometimes quite entertaining) in that they have a uniquely human touch to them.
The first, HighIdeas.com , touted as “the best ideas (while you’re high)”, often has contributions that make you think, say “hmmm….” and reach for the Cheetos. (For the record, I have never contributed to this site)
Halfbakery is a listing of “half-baked” ideas. It describes itself as, “a communal database of original, fictitious inventions, edited by its users. It was created by people who like to speculate, both as a form of satire and as a form of creative expression.” Some of the ideas here are not all that half-baked.
Last, but by no means, least, there is Failblog. This site is a catalog of failures. It also has a subdomain that is particularly thought provoking: There I Fixed It -Redneck Repairs . This site is chock full of everyday people’s solutions to everyday problems. (For the record, I have never submitted to this site, though quite truthfully, I probably could have.) There is brilliance hidden here.
What sites do you find particularly inspiring or revealing of human nature?
Posted in Authenticity, Biomimicry, creativity, Design, idea generation, imagination, innovation, nature, problem solving, The Human Person, Trends | Tagged: Biomimicry, creative problem solving, creativity, Design, human nature, ideas, innovation, learning from faliure | Leave a Comment »