ZenStorming

Where Science Meets Muse

Posts Tagged ‘archaeology’

Want to Uncover New Product Opportunities? Try Archaeology

Posted by Plish on April 14, 2012

I recently read this wonderfully provocative piece on how archaeology can be used as a tool for new product research.  The crux of the paper is that insights into new product opportunities can be gleaned when we shift the focus off the consumer, and onto the products themselves, as this graphic shows.

While this perspective is fascinating, it’s not entirely new.  Certain industries have, for years, been focusing on products in a unique way that others don’t. One of these is the medical device industry.

In this industry, once a product is sold it isn’t forgotten.  If, at any time, there is a problem with a product, the Manufacturer is supposed to be notified of the failure.    It is then incumbent upon the Manufacturer to look into the failure, and based upon the results of the analysis, undertake corrective and/or preventative actions to ensure the failure doesn’t happen again.

When investigating medical product failures, scant, helpful feedback from clinicians is not uncommon.  When asked about the problem, often the response is, “Your product failed.”  Specific details of who did what, when,  are difficult to tease out.  As a result, medical device failures are, in many ways, much like an archaeological dig.  The product has to speak for itself…

The package landed on my desk with a thud.

“What is it?” I asked. Read the rest of this entry »

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Posted in culture of innovation, Customer Focus, Design, innovation, Innovation Tools, Market Assessment, problem solving, Research | Tagged: , , , , , , , , | 4 Comments »

 
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