I love it when folks share their insights into innovation, especially when they share as prolifically as the folks over at Autodesk do.
If you, like I have, have checked out the new products in Autodesk Labs, you probably wonder how they are able to create really cool product after cool product. The reason is simple: it’s because they don’t innovate in a chaotic manner. They have a process that guides and informs their product development efforts: the Autodesk Innovation Genome.
This Innovation method is the result of 10+ years of analyzing over 350 innovations from the history of the world (their goal is to examine 1000!). The wisdom from these innovations is then distilled and codified to enable them use the insights repeatably. (This is very similar to how the TRIZ problem solving methodology was developed)
How Does It Work?
The process is essentially five steps.
Steps One and Two establish Context and Direction.
Step Three is at the heart of this process – the Seven Questions.
(While there are 7 buckets here, I find them a little too abstract on their own. They do have a 49 question chart – shown below – that is much more useful in my opinion.)
(The above chart includes questions from other idea prompting methods like SCAMPER. )
Of course, ideas don’t mean anything without a method to commercialize, so steps four and five are about prioritizing and executing.
I could go into this even more, but really, just head over to the Innovation Genome and check it out for yourself. There are multiple excellent resources there. Study, learn, modify/apply, share.
The world awaits your innovations…