ZenStorming

Where Science Meets Muse

Posts Tagged ‘brainstorming alone’

There’s More to Hot Sauce than Meets the Tongue – How to Jumpstart Business Idea Generation

Posted by Plish on March 7, 2018

Hot sauces

They’re everywhere.  From mild to scorching, these heat packed condiments can perk up almost any dish – if perky is what you want.

How do we come up with new ways of growing a hot sauce business?

There are multiple ways to come up with new business ideas.  One of the processes I use for generating multiple ideas quickly is illustrated below.  It’s based on a simple process.

  1. List the traits/attributes of a specific product/service (I use VUE) Those are shown in purple in the concept map below. (Color coding helps tremendously in keeping track of ideas.  I could even do more color coding by group)
  2. Think of ways of enhancing or changing the attributes.  These are the ideas. These are shown in green.
  3. Let one idea lead to another – don’t censor yourself!

Hot Pepper Ideas-copy.pngThe PDF of the above document is here

 

This use of Attributes can be even further structured. While I just took traits as they popped into my mind, there are other tools that I use that are slightly more structured and they can be used to guide idea generation.

(In fact, I wouldn’t be surprised if I’m actually using these additional frameworks, it’s just second nature and I don’t think about it as much.)

It’s about POEMS

Not poetry, but POEMS. This acronym was developed by the folks over at the Illinois Institute of Technology-Institute of Design. The POEMS framework is not actually an idea generating tools per se.    It is a research framework. It provides a memorable way to code/categorize observations.  However, I use it  as a way to jump start ideation.

POEMS is an acronym for:

People

Objects

Environment

Messages/Media

Services

For each of the above, list everything you know about each one and then subtract, add or change the attribute.

People – Who uses this?  Using the Pepper Sauce example, people typically think of hot sauce as geared towards adults.  What about making a hot sauce for children?

Objects – What are the objects that people interact with?  Bottles, the sauce itself which is made up of vinegar, spices, sugar, peppers, etc.  Eliminate the bottles.  Eliminate an ingredient.

Environment – Where are the products or services used?  Where are hot sauces used? Kitchens, at the meal table, in a car.  Where can the use of hot sauces be extended?  Can where they’re made be changed?  

Messages/Media – What messages are typically conveyed?  What do labels and other media look like? For Hot Sauce, why do labels always using scary, intimidating images?  Can a container label be inviting and gentle?

Services – How are products delivered?  How are they sampled? How are they bundled?  What places have hot sauces?  There are health values to the capsaicin, what about selling that idea/product at boutique spas?  What about developing medicinally spike pepper sauces?  What could you add to give them more nutritional value?

If POEMS isn’t fruitful try AEIOU.

It’s similar to POEMS, but AEIOU gives a slightly different twist. Each framework can give you new ideas.

Activities – What do people want to accomplish, what needs to get done
Environments – The setting and context
Interactions – Are between people/people, people/objects, objects/objects
Objects – The things in the environment, things people use
Users – The people using the product, trying to accomplish something

So, there you have it.  What do you do to jump-start new ideas?

NOTE: If you actually want to try out a hot sauce idea, let me know 😉

Posted in brainstorming, Creative Thinking Techniques, creativity, Design, Disruptive Innovation, idea generation, innovation, Innovation Tools, product design, Service Design, Workplace Creativity, ZenStorming | Tagged: , , , , , , , , , , , , , , , | Leave a Comment »

Alone and Need Ideas? Try This Tool

Posted by Plish on September 10, 2010

There is something to be said for the dynamic that occurs when people can engage and bounce ideas off of each other.

Sometimes though, we need to come up with ideas on our own.  One great tool for this is the Reverse Dictionary.

The human mind is great at making connections between disparate concepts, at building off of metaphor.  A Reverse Dictionary provides idea fuel for the brain. 

The best way to learn about this is to try it yourself.   To get the ball rolling though, I’m going to walk through an example. 

Say I’m looking for a way to decrease problems in nursing homes.  I entered in three words on the main page: ‘loneliness, mistakes, illness’.  Three terms that define what many people in nursing homes go through. 

The results are here.  When I look at these 100 terms I see some  that are curious, others that I have no idea what they are, some that seem totally unrelated.  Those are the terms that I follow up with and investigate further.  I’ll list some of those here:

1. Iatrogenesis – A fancy way of saying adverse effects to treatments. Things like drug interactions, errors, negligence all fall under this term.  I thought it was fascinating that this is the first term in the list dealing with problems in nursing homes.

47. Toc H – I had no idea what this was so I looked it up here.  It’s an international charity movement started during World War I.  The fundamental beliefs of this organization are:  Fellowship (To Love Widely); Service (To Build Bravely); Fairmindedness (To Think Fairly); and the Kingdom of God (To Witness Humbly).  There’s something there to build upon.

69. Zero Defects – Speaks for itself.

33,53, 76, 94, 85. Redgrave, Radclyffe Hall, Finlandia Prize, Tom Courtney, Glen Ponder – All deal with the Arts.  Getting solutions to nursing home problems from the Arts?  I like it…

95. abcdefghijklmnopqrstuvwxyz – A string of letters, it doesn’t mean anything.  It’s confusing but it contains all the letters of the alphabet; it would mean something if it was reorganized and cleaned up.  It makes me think about gleaning useful information from elderly communication, of proper interpretation of symptoms, language and circumstances.

99. Indian Sex Stone –  “The American field archeologist’s term for a natural rock that is mistaken for an artifact, usually a preform or bola stone, in the field. Most such mistakes are made by inexperienced field crew members, who learn quickly not to make such errors.”  Wow… a lot to ponder here and it ties in with #5. 

100. Sam the Robot – “The only robot on Sesame Street. He always tries to do things right, and even insists that he is perfect, but he always does things wrong. Typical mistakes of his would be drawing a circle instead of a square or pouring coffee on the ground.”  Another Wow!  Are there Sam the Robots among the caretakers?  How do we deal with this type of psychological type?

Now that I have these concepts, I can delve into them further, learn more about them and let this information percolate in my conscious and  subconscious.  I can use these as metaphors for coming up with even more ideas for ways of addressing problems in nursing homes.

Now, give it a try yourself and let me know how it works!

Posted in Brain Stimulation Tools, Creative Thinking Techniques, creativity, Design, idea generation, imagination, Innovation Tools, problem solving, Traditional Brainstorming | Tagged: , , , , , , , , , | Leave a Comment »

 
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