ZenStorming

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Posts Tagged ‘Don Norman’

Intuitive Guiding of Iterative Design Research to Expedite Product Development

Posted by Plish on May 14, 2010

Wednesday,  at the final day of the Design Research Conference,  a panel discussion was held on the topic of design research and its role.  One panelist, Don Norman, was particularly animated about the need for design research to better serve industry by providing the results of the research in an expedited manner.  

While listening to Norman I found myself in total agreement with his assessments.  I also resisted the urge to jump up, wave my arms and say, “We’ve already done it!!!!”

What is ‘it’?

‘It’ is: Expediting design research to help industry develop products faster.   This technique may or may not work with non-product design but thinking about it, I’m not sure there’s a reason why it shouldn’t. 

So what is this process?  Here’s a diagram of the comparison between how design research is done in traditional programs and in expedited programs.

Click for Full Size

The typical Research and Development (R&D) process holds science in the highest esteem.   It consists of a research phase, Read the rest of this entry »

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