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Creative Gems: An Interview with Creativity Expert, Michael Michalko

Posted by Plish on October 23, 2008

 I had the pleasure and honor to interview Creativity Expert, Michael Michalko. Michalko is one of the most highly acclaimed creativity experts in the world and author of the best sellers Thinkertoys (A Handbook of Business Creativity), ThinkPak (A Brainstorming Card Deck), and Cracking Creativity (The Secrets Of Creative Genius). His web-page is http://www.creativethinking.net . I hope you enjoy this first interview of the series , Creative Gems. – Michael Plishka

(The entire interview is in PDF format here.)

(Plishka) In your experience, what is the most common obstacle to creative thinking?

(Michalko)The dominant factor in the way our minds work is the buildup of patterns that enable us to simplify the assimilation of complex data. These patterns are based on our reproducing our past experiences in life, education, and work that have been successful in the past. We look at 6 X 6 and 36 appears automatically without conscious thought. We examine a new product for our company and know it is a good design at an appropriate price. We look at a business plan and know that the financial projections are not good. These things we do routinely, because our thinking patterns give us precision as we perform repetitive tasks, such as driving an automobile or doing our job. – Click here to keep reading!>


Posted in Creative Gems, Creative Thinking Techniques, Great Creative Minds, idea generation, Interviews, Nature of Creativity, problem solving | Tagged: , , , , | Leave a Comment »

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