Posted by Plish on December 1, 2014
Today was my first day at the Annual Radiology Society of North America (RSNA) Meeting. It’s a great conference to see what’s new in minimally invasive diagnosis and treatment. What was especially evident was the emphasis on patient experience, on making the healthcare experience less intimidating and more interactive.
These machine wraps and environments from Bear Facts Entertainment make the environment more inviting and less intimidating for children (and this helps put parents at ease!)
Check out these Star Wars-eque looking MRI imagers from Chinese Company: Magspin Instrument Co
There are HD screens and vendor displays that deal exclusively with creating beautiful environments, like the works of Physicist turned artist, Arie vant’ Riet:
Finding ways to enable radiologists and patients to share images and information across the myriads of health record systems is also integral to giving patients greater control of their healthcare.
There were also devices like the Medspira Breath Hold system that help patients interact with the process to better improve the quality of images, or radiation treatments.
Last, but by no means, least, there’s the flare of Fischer-Giotto. Fischer Medical Technologies conveys the elegant curves and movements of their digital mammography systems through a logo that seems more apropos on Michigan Ave than in a Radiology Conference.
It’s clear (Thankfully!!) that the healthcare industry is beginning to recognize that there’s more to
healthcare than just “Take two of these, four times a day, and call me in a week.”
I’ll be bringing you more from RSNA as the week continues! Would love to hear the thoughts of others that attended the conference.
Posted in Arts, children, Customer Focus, Design, Ergonomics, Experience, Healthcare, Medical Devices, The Human Person, Wellness | Tagged: Arie vant' Riet, Bear Facts Entertainment, Customer Focus, Design, designing healthcare, Fischer-Giotto, giotto, healthcare design, Magspin Instrument Company, medspira, patient experience, patient focus, RSNA, RSNA 2014 | Leave a Comment »
Posted by Plish on December 28, 2011
I entered the VA hospital, tired after a two and a half hour drive. I turned the corner and went to press the “UP” button. I pressed and the button didn’t light up. I pressed again, but didn’t really look closely at what I was pressing. It still didn’t light up. I went to press a third time but stopped short of pressing, and looked. The button was different and had writing on it.
I couldn’t read the writing until I crouched down. I read and sighed with relief that I hadn’t called an entire “Crash Team”.
We all are creatures of habit.
Personally, I expect two buttons when I approach an elevator: One for ‘UP’, and one for ‘DOWN’. When I’m on a lower floor, and tired, and anxious (all to be expected when people are visiting hospitals) I don’t want to have to read, or pay attention to colors. I expect the lower button to take me ‘DOWN’, and the upper button to take me ‘UP’, not call an emergency medical team.
Habits are hard to break.
Innovation plays to habits – the best innovations are intuitive. Ask yourself what people typically do (or better yet, watch them!) and design with that in mind.
Swiping to turn an e-page is much more elegant than pushing a button, or pinching the screen.
An “Emergency Call’ button shouldn’t be placed where it can accidentally be pressed, or worse: not be pressed because someone isn’t expecting to find it in the place of an ‘UP’ button.
Innovations deal with people, and people are creatures of habit…
…and habits are hard to break.
Posted in Architectural Design, Design, innovation, Service Design, The Human Person | Tagged: Design, force of habit, healthcare design, innovation, interior design | 3 Comments »