ZenStorming

Where Science Meets Muse

Posts Tagged ‘healthcare design’

Designing Patient Experience at RSNA14

Posted by Plish on December 1, 2014

Today was my first day at the Annual Radiology Society of North America (RSNA) Meeting.  It’s a great conference to see what’s new in minimally invasive diagnosis and treatment.  What was especially evident was the emphasis on patient experience, on making the healthcare experience less intimidating and more interactive.

These machine wraps and environments from Bear Facts Entertainment make the environment more inviting and less intimidating for children (and this helps put parents at ease!)

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Check out these Star Wars-eque looking MRI imagers from Chinese Company: Magspin Instrument Co

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There are HD screens and vendor displays that deal exclusively with creating beautiful environments, like the works of  Physicist turned artist, Arie vant’ Riet:

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Finding ways to enable radiologists and patients to share images and information across the myriads of health record systems is also integral to giving patients greater control of their healthcare.

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There were also devices like the Medspira Breath Hold  system that help patients interact with the process to better improve the quality of images, or radiation treatments.

Last, but by no means, least, there’s the flare of Fischer-Giotto.  Fischer Medical Technologies conveys the elegant curves and movements of their digital mammography systems through a logo that seems more apropos on Michigan Ave than in a Radiology Conference.WP_20141201_010 (Copy)

It’s clear (Thankfully!!) that the healthcare industry is beginning to recognize that there’s more to

healthcare than just “Take two of these, four times a day, and call me in a week.”

 

I’ll be bringing you more from RSNA as the week continues! Would love to hear the thoughts of others that attended the conference.

Posted in Arts, children, Customer Focus, Design, Ergonomics, Experience, Healthcare, Medical Devices, The Human Person, Wellness | Tagged: , , , , , , , , , , , , , | Leave a Comment »

Inspiration from “The Rebbe” into Redesigning Healthcare, Starting with the Word We Use

Posted by Plish on June 14, 2014

While driving to a 24 hour Walgreens in the wee hours of the night, I was listening to the radio and heard an interview with Rabbi Joseph Telushkin, author of Rebbe: The Life and Teachings of Menachem M. Schneerson, the Most Influential Rabbi in Modern History.

Rebbi Telushkin pointed out that the Rebbe believed in the power of words and he made it a point to use optimistic, positive words.   So strong was the Rebbe’s belief that it influenced the author, Rabbi Joseph, to use the words “due date” as opposed to “deadline” when talking about projects.  “Due dates” are synonymous with births, “deadlines” with, well, death.

The Rebbe carefully chose his words and therefore used the phrase beit refuah, when he spoke of a hospital.  Translated it means ‘house of healing.’  Most people used the term beit cholim, which means ‘house of the sick’.

Think about that.

When you hear the word “hospital” what do you think of?

If you’re like most people, you’ll probably say, “That’s where the sick people are.” Maybe you’ll mention something about people getting better but, odds are, the first thing that’ll  probably come to mind is sickness, not healing.

That’s interesting because the word “hospital” comes from the Latin word hospes. The word meant a foreigner/stranger or guest.  It’s actually the root word for “hospitality”, “hostel”, “hotel”, and “hospice”.

Do you consider hospitals synonymous with hospitality?  While the Ritz-Carlton has given customer services lessons to healthcare facilities, and many hospitals are upgrading their food quality and redesigning their interiors, the cultural change hasn’t occurred yet.  People still don’t identify hospitality with hospitals.  For that matter, unfortunately, I don’t believe that healing is identified with hospitals. I’ve even heard of hospitals being described as those places where people get sick!

Some places are making the change and trying to change peoples’ impression of what healthcare facilities represent.

Cancer Treatment Centers of America has taken the step of using green colors and logo that has a tree and a person playing and a dog.  They clearly want to convey their commitment to life and living.  Their facilities are even designed in V-shapes, almost like open arms.  They really don’t look ‘hospitally’. Check them out some pictures here.

The lesson here is that language is important.   From healthcare terms, to renaming strategic plans, to renaming project ‘post-mortems’, I believe it’s important that we use terms that take us in positive directions and make us think of what it really is that we want to accomplish.  Too often we just use common phrases, seldom taking the time to understand the impact of those terms in shaping our worldviews and how we approach problems.

Whether it’s healthcare or a relationship you’re trying to improve,

think about the words you use,

think about the metaphors that describe your challenges,

think about the ramifications of words,

and choose words that build up, that inspire, that give life, that cause you to look at people and situations in new and exciting ways.

The Rebbe would be happy…

 

 

Posted in Customer Focus, Design, Healthcare, innovation, Religion, Service Design, Social Innovation, The Human Person, Wellness | Tagged: , , , , , , , , , , , , , , , , , , | 1 Comment »

Breaking Habits in the New Year? Innovate Instead

Posted by Plish on December 28, 2011

I entered the VA hospital, tired after a two and a half hour drive.  I turned the corner and went to press the “UP” button. I pressed and the button didn’t light up. I pressed again, but didn’t really look closely at what I was pressing.  It still didn’t light up. I went to press a third time but stopped short of pressing, and looked.  The button was different and had writing on it.

I couldn’t read the writing until I crouched down.  I read and sighed with relief that I hadn’t called an entire “Crash Team”. 

We all are creatures of habit.

Personally, I expect two buttons when I approach an elevator: One for ‘UP’, and one for ‘DOWN’.  When I’m on a lower floor, and tired, and anxious (all to be expected when people are visiting hospitals) I don’t want to have to read, or pay attention to colors.  I expect the lower button to take me ‘DOWN’, and the upper button to take me ‘UP’, not call an emergency medical team.

Habits are hard to break.

Innovation plays to habits – the best innovations are intuitive.  Ask yourself what people typically do (or better yet, watch them!)  and design with that in mind.

Swiping to turn an e-page is much more elegant than pushing a button, or pinching the screen.

An “Emergency Call’ button shouldn’t be placed where it can accidentally be pressed, or worse: not be pressed because someone isn’t expecting to find it in the place of an ‘UP’ button.

Innovations deal with people, and people are creatures of habit…

…and habits are hard to break.

Posted in Architectural Design, Design, innovation, Service Design, The Human Person | Tagged: , , , , | 3 Comments »

Improving the Patient X-Ray Experience

Posted by Plish on February 2, 2011

I had a different post planned for this week, but on Friday, in a freak accident, I snapped my kneecap and went on a whirlwind, 48 hour tour of the emergency and surgical facilities at a local hospital.  Because of  the nature of my injuries, I was required to get x-rays of my knee – a lot of x-rays.  I lost count.  There were at least 10, 14 maybe.  It actually seemed like more!

The X-ray process is very regimented. You get in, you get positioned, you have to hold the position (sometimes also holding your breath), the x-ray gets taken and then you relax until you get repositioned for the next one, and so on…

There are indicators outside the entry doors for those in the hallways to tell them when the x-ray is in use, but nothing in the room for the patient.  When I asked the tech about it he said, “There’s a little beep.  When you hear it, that’s when the x-ray is happening – only during that time.”  He took the next x-ray and I heard a faint beep in the control room.

 “Hear it?”

“Yup,” I said.  But, quite frankly it was next to impossible to hear.  The reason why it’s so important to hear is that, as  a patient, I was lying there with my leg bent in an awkward, and painful position.  I only wanted to hold it for as long as needed.  I needed to know when the x-ray was complete so I could relax.  Now, I know that many techs will actually announce, “You can relax now,” and that’s good.  But what about before the xray?  The patient is patiently holding and is never quite sure when the x-ray is going to come.  All of a sudden it happens and they say, “Relax.”

There needs to be a better way.

So, I started thinking  how other participatory processes are guided.  Drag racing, traffic lights, car washes, dancing games.  They use lights, words, and sounds to  inform people about what’s coming up next. No surprises and everything flows – it becomes a dance of sorts.

Guided by those thoughts, here is a proposed way of improving the x-ray experience for patients.  It’s a way of making the x-ray process participatory.  Using a handheld, wireless remote, the tech initiates an x-ray sequence using colored lights, vocal commands, music and sounds to help the patient better understand where she is in the process and thus give her better feelings of control,  making the  experience more positively perceived. 

Would love to hear your thoughts! (Oh, if you don’t like the choice of colors or music, blame it on the painkillers 😉 )

Posted in Case Studies, Conveying Information, Customer Focus, Design, design thinking, Emotions, Health Concerns, Healthcare, innovation, problem solving, The Senses | Tagged: , , , , , , , | 4 Comments »

 
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