ZenStorming

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Posts Tagged ‘product design’

Innovation Proposes, You Say “Yes” – Can All Parties Make This Critical Shift in Perspective?

Posted by Plish on May 25, 2018

 

Innovations occur at the intersections

 

As I walked into the Earthly Goods health food store I noticed the neighbors and immediately thought,  ” Wow, Bath and Body Works, Nothing Bundt Cakes and Earthly Goods.  There are some dynamite opportunities just waiting to happen, if….”

If What?

If the parties involved have enough courage to create a working relationship and even more courage to develop new processes that leverage all parties’ strengths. In my experience, the latter is where most cooperative ventures grind to a halt.

Creating a relationship seems to be the easy part. 

Someone comes up with a great idea that has one missing piece.  After a little digging, a partner is found to provide that piece and the excitement is palpable.  The first prototypes are made that successfully leverage both companies’ competencies and there’s even more excitement!! And then…

Who’s going to deal with the problems if they pop up?

Do we handle it ourselves or let them handle it?

All of a sudden people forget why the venture was started in the first place.

We can’t let them handle it.  We’ve always handled that part of the business! 

The doubt and insecurity take over.

The products, the deal, the relationship loses its luster and nothing happens…

For there to be success, parties need to realize they’re a tertium quid, at least at the start.

The partnership results in something new that is neither company and yet both companies.  Once a new relationship is formed, both parties need to be willing to re-write the rule book and then play by the new rules.

Accept that, and beautiful things will happen.

So let’s assume that the parties shown in the picture can find a way to work together.  What creations would you like to see created out of those relationships?  I like the response posted on the ZenStorming™ Facebook page:

Beginnings

 

 

 

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Posted in Design, Entrepreneurship, innovation, Innovation Tools, product design, Service Design, Uncategorized, ZenStorming | Tagged: , , , , , , , , , , , , | Leave a Comment »

The Future of Innovation: The World is Your Controller

Posted by Plish on March 30, 2018

 

We interact with the world even when we don’t realize it. 

The act of breathing changes the chemical composition of the air in our immediate vicinity.  Standing in the sun casts a shadow – the area in the darkness gets momentarily deprived of light.  Jump up and down and the floor vibrates.  Walk in a crowd and other people magically move out of the way (hopefully 😉 ).  We tell people we love them (or we don’t) and they respond on an emotional level causing chemical and electrical processes to be initiated in their bodies and in ours.

Go to any Home Depot or Lowes, and there are countless switches, knobs, buttons, sliders and more, that are used to foster interaction with the world around us.

Unfortunately, we’ve gotten so used to these mechanisms of interaction that we think these are the only ways to interact.  We call them switches, knobs, buttons, etc., but we no longer call them what they really are:

Controllers.

Interact with something and it controls something.

To the extent we can measure how the world reacts to our interactions, we can use those measurements to control other things.

Everything has the potential to be a controller.

Some Gamers have taken this truism to an extreme by using objects as diverse as fishing reels to bananas to LED strips to control the games they’re playing.

This video shows the bananas in use.

 

What can we use as controllers in the game we all play: Life?

It’s important that we suspend all judgement of what makes a good controller, at least in the beginning.  It’s important that we play, that we experiment. After all, controllers are used in games.

In our increasingly connected world, the Internet of Things enables controlling systems in unimaginable ways.

The controllers of the future don’t need to have an obvious relationship to the things we want to control (bananas?!).  We only have to design the means for interpreting  our interactions with controllers and sending that information to whatever it is we want to control.

That’s my challenge to you.

Start seeing the everything in the world as a potential controller. Get wild with your ideas.  Think of it as a game, have fun!

Radical innovation may only be a banana away!

 

***If you’d like to learn more and want to structure a class on alternate controllers, take a look at this paper from the folks at the Rochester Institute of Technology who had a class in building alternative game controllers.

 

Posted in creativity, Design, Disruptive Innovation, games, imagination, innovation, Maker, Maker Movement, problem solving, product design, Service Design, The Future, toys, Workplace Creativity | Tagged: , , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment »

There’s More to Hot Sauce than Meets the Tongue – How to Jumpstart Business Idea Generation

Posted by Plish on March 7, 2018

Hot sauces

They’re everywhere.  From mild to scorching, these heat packed condiments can perk up almost any dish – if perky is what you want.

How do we come up with new ways of growing a hot sauce business?

There are multiple ways to come up with new business ideas.  One of the processes I use for generating multiple ideas quickly is illustrated below.  It’s based on a simple process.

  1. List the traits/attributes of a specific product/service (I use VUE) Those are shown in purple in the concept map below. (Color coding helps tremendously in keeping track of ideas.  I could even do more color coding by group)
  2. Think of ways of enhancing or changing the attributes.  These are the ideas. These are shown in green.
  3. Let one idea lead to another – don’t censor yourself!

Hot Pepper Ideas-copy.pngThe PDF of the above document is here

 

This use of Attributes can be even further structured. While I just took traits as they popped into my mind, there are other tools that I use that are slightly more structured and they can be used to guide idea generation.

(In fact, I wouldn’t be surprised if I’m actually using these additional frameworks, it’s just second nature and I don’t think about it as much.)

It’s about POEMS

Not poetry, but POEMS. This acronym was developed by the folks over at the Illinois Institute of Technology-Institute of Design. The POEMS framework is not actually an idea generating tools per se.    It is a research framework. It provides a memorable way to code/categorize observations.  However, I use it  as a way to jump start ideation.

POEMS is an acronym for:

People

Objects

Environment

Messages/Media

Services

For each of the above, list everything you know about each one and then subtract, add or change the attribute.

People – Who uses this?  Using the Pepper Sauce example, people typically think of hot sauce as geared towards adults.  What about making a hot sauce for children?

Objects – What are the objects that people interact with?  Bottles, the sauce itself which is made up of vinegar, spices, sugar, peppers, etc.  Eliminate the bottles.  Eliminate an ingredient.

Environment – Where are the products or services used?  Where are hot sauces used? Kitchens, at the meal table, in a car.  Where can the use of hot sauces be extended?  Can where they’re made be changed?  

Messages/Media – What messages are typically conveyed?  What do labels and other media look like? For Hot Sauce, why do labels always using scary, intimidating images?  Can a container label be inviting and gentle?

Services – How are products delivered?  How are they sampled? How are they bundled?  What places have hot sauces?  There are health values to the capsaicin, what about selling that idea/product at boutique spas?  What about developing medicinally spike pepper sauces?  What could you add to give them more nutritional value?

If POEMS isn’t fruitful try AEIOU.

It’s similar to POEMS, but AEIOU gives a slightly different twist. Each framework can give you new ideas.

Activities – What do people want to accomplish, what needs to get done
Environments – The setting and context
Interactions – Are between people/people, people/objects, objects/objects
Objects – The things in the environment, things people use
Users – The people using the product, trying to accomplish something

So, there you have it.  What do you do to jump-start new ideas?

NOTE: If you actually want to try out a hot sauce idea, let me know 😉

Posted in brainstorming, Creative Thinking Techniques, creativity, Design, Disruptive Innovation, idea generation, innovation, Innovation Tools, product design, Service Design, Workplace Creativity, ZenStorming | Tagged: , , , , , , , , , , , , , , , | Leave a Comment »

Nine Innovation Lessons from the Movie, ‘Baby Driver’

Posted by Plish on July 1, 2017

Saw the movie “Baby Driver” last night.

Great action packed, fun, movie!

There’s one lesson the recurs in the movie:

If you want to avoid getting caught, be willing to drive on surfaces other than the main road.

It’s the same with innovation- to stay ahead of the pack, you need to venture off the main drag.

What are the traits of being on an alternate surface, of being an innovation trailblazer?

  1. The path is not smooth.  In fact, it might be downright bumpy.
  2. You feel like you’re on the verge of being out of control. (But remember, you ARE in control.  You chose this path so you want to be on it!)
  3. You trust your technologies, push them and and get the most out of them, perhaps even use them in unorthodox manners.
  4. You find yourself intensely engaged in the process.  You’re not on automatic pilot – in fact, you CAN’T be or you’ll crash.
  5. You’re learning and getting better all the time.
  6. Your path is unique (Others trying to follow on the main road can’t keep up, and those following you ‘off-road’ have a really hard time because they have to deal with the ‘fallout’ of what you’re doing and they really don’t want to be there – they are there because they think they have to be catch you)
  7. Sometimes you slam on the brakes and make adjustments.  (That’s ok – it might be the best way to stay ahead of the game!)
  8. You get where you’re going.
  9. People say you’re crazy – and/or good.

 

So ask yourself:

Are you on the road to innovation?

 

 

 

 

Posted in culture of innovation, Design, Disruptive Innovation, innovation, Service Design, Uncategorized | Tagged: , , , , , , | 2 Comments »

How to Discover Opportunity in Negativity

Posted by Plish on February 24, 2017

Negativity.  It’s everywhere.

It seems no one can do anything right.  Whether in politics, business or design critiquing, the default reaction seems to be one of negativity.

In some ways people can be excused.  From an evolutionary perspective, seeing the negatives gives an advantage in fight or flight situations.

Reaction 1: That tiger’s going to eat us – RUUUN!!!! (NEGATIVE)

Reaction 2: That tiger is licking its lips no doubt because it had a giant meal and now she’s just resting.  We can walk right by her. (POSITIVE)

The negative clearly has the advantage.

But, we’re not in Fight or Flight most of the time

Modern society has eliminated most acute threats to our existences. But that doesn’t stop us from seeing the negative. The problem is that when everyone is seeing negatives, the positives escape notice.  In fact, when the crowd is seeing negatives, we have a greater tendency to reinforce the negatives present and even find new ones.  Misery not only loves company, it creates it!!

Be a contrarian!

While recently reading “The Art of Contrary Thinking” (by Humphrey B. Neill) i was struck by the following:

“Bring up almost any question – on domestic or foreign affairs – and you will hear voices at once chime in that “it won’t work,” “It can’t be done,” and so on….(Instead,)…If we start asking “what’s right?”about this or that question, we shall find  we are actually changing our whole method of thinking.”***

Changing how we think is not easy to do, but it is fruitful and it can be done.

Example 1: Of mice and men…

in 1979, there was a mouse driven graphical user interface in use at Xerox.  It wasn’t commercialized.  It was clunky, had three buttons, and was hardly ready for prime time.  Steve Jobs saw it, and most importantly, saw the good in it.  He saw past the clunky three button tethered box.  The rest, as they say, is  (Apple) history.

Example 2: All they’re doing is playing games!!

That’s a typical refrain of people when they see young people playing video games and even recording and sharing them on YouTube.  Yet, E-Sports are not just a fringe phenomenon.  They are a multi-multi -million dollar ‘sport’that involve millions of people worldwide (Gaming almost had 100 billion in revenues in 2016!!) .

You can mock it.  You can call it a fad.

Do that and one thing will be guaranteed:

You’ll miss out.

So Design for the good!

Before you can do that, you need to first see the good. You need to not agree with crowds.who will be pointing out the zillion things wrong.  You need to have enough character and confidence to look deep, see the good, and stand by the good in a product, service,  technology or cultural phenomenon.

Ask yourself: What’s good about ……?

Build upon that good thing! Use it as a spring board.  Innovate around it!

Opportunities will present themselves where others just see… well actually, they won’t see anything.  They’ll be complaining about this or that.

You, as a contrary thinker, will be making better products, and making the world a better place!

 

*** – This book was written in the 1950’s and he was bemoaning the negativity pervasive in discourse!!!

Posted in Design, Entrepreneurship 2.0, innovation, Innovation Tools, Uncategorized | Tagged: , , , , , , , , , | 2 Comments »

Three Words That Will Alert You To Opportunities for Innovation and Growth

Posted by Plish on January 20, 2017

“I don’t understand how anyone could vote for Donald Trump.”
“I don’t understand how anyone could vote for Hillary Clinton.”
“I don’t understand how anyone can play Pokémon for that long”
“I don’t understand why anyone would want to buy an iPad when an Android works just as well”
“How can anyone listen to {Taylor Swift, Kanye West, etc….}?”  (This is a veiled way to say “I don’t understand.”)
I Don’t Understand…

 

Those three words represent a disconnect from people and objects. They represent a lack of understanding of how people are being served, or how their desires are (or aren’t) being met. They point to how we don’t understand how people’s aspirations may be enabled and thus they point to how we don’t understand the opportunities present.

But perhaps more importantly, those three words highlight that we haven’t taken the time to understand people. What does that say about us? We like to think of ourselves as well informed, as perhaps at The Cutting Edge, as caring human beings.  Yet, we are confronted with seemingly inexplicable phenomena where millions of people are fans of a product, service, or person.

There’s a lesson here regardless of what products we like, or what people we want for president, or what games we play. We need to be tuned in to what other people want. If we really want to build better communities, a better world, we need to understand each other. We need to know where people are coming from. We need to know what types of things are passionately driving people in their day-to-day lives.

Niches of (Not) Understanding

Those words, “I don’t understand…” alert us to niches.  When designing products and services, we must play in those niches . And as we’ve seen, those niches can be comprised of millions and millions of people.

Pay Attention

Pay attention to what people do. Pay attention to what people say. Understand what excites people. What makes people happy? What do people feel that they will lose if they don’t have something? What will people feel they will gain if they do have something or if they don’t?

Today the 45th president of the United States, Donald Trump, is being sworn in. His election highlights the fact that there are millions upon millions of people in this country who don’t understand how somebody could vote for somebody else. That means that there are millions of people that’s simply don’t understand their fellow Americans people that’s too high a number.  If we’re designing a better country, (and that’s something that everyone seemingly wants), we need to rise above caricatures and start understanding each other’s motivations and pains.  We need to really understand and not lump everyone into neat little political, racial, socio-economic, etc. silos of categorization.

Misunderstanding

Thinking we understand is perhaps even worse than not understanding at all. When we misunderstand, we risk going down the unfruitful paths.  We risk spending money, time and energy on things that won’t resonate and hence won’t succeed.    Can anyone say “Edsel“?

Listen For Those Three Words

“I don’t understand”  Use those words as a springboard to exploring the relationships, needs, and desires, of people. Those words are the key to new products, services, and even in the bigger picture, a better world.  At at the end of the day, the best thing we can say is, “I understand why…” , or “I understand how…”

Once we understand, we grow.  When we’ve grown, we can get to work designing  solutions:  better products, better services, a better world.

Posted in culture of innovation, Design, innovation, observation, Politics, problem solving, Service Design, Social Innovation, The Future | Tagged: , , , , , , , , , , , | Leave a Comment »

Obviously Hillary Clinton Will Win – Four Post Election Lessons for Designing and Launching Innovative Products

Posted by Plish on November 9, 2016

Poll after poll showed that Clinton would be the next president of the United States.  They also showed that even though Trump supporters said that they would vote for him, they still expected him to lose – they expected a Clinton victory.

Poll after poll were wrong.

What happened? Why the misleading numbers?  How do I make sure that I don’t make the same mistakes and misread the signs when designing and launching products?

Launching a successful product can seem like a crap-shoot.  You roll dice and hope for the best. In the wake of Donald Trump’s stunning presidential victory, there are four lessons that those designing product/service launches would be wise to heed. Let’s take a look.

People don’t want to feel like outsiders – they want to be in the ‘in’ crowd

People don’t like Donald Trump.  It was obvious.  Even people in his own party were against him. Heck, when is was clear that Trump had won, MSNBC host Rachel Maddow wasn’t even subtle in her dislike of the President Elect.  With this type of negative environment being prevalent, people who were pro-Trump didn’t want to be seen as supporting someone who was so hated.  The result?

They either lied and said they were voting for Hillary, or claimed they were undecided.

The lesson here, is that people need to feel welcomed and accepted if you’re going to get the truth out of them.  If you’re designing a product and the users don’t trust you, or think that somehow their participation in a research study will impact them negatively, odds are you won’t get the truth.  Build trust and give people a safe zone to say what they want.  But be careful, this is only part of the story.

People tell you what you want to hear

History is replete with products that tested well in focus groups and then failed miserably when launched.  One of the main reasons for this is that people will tell you what you want to hear.  Or, they simply don’t know what they want so they pick whatever it is you’re showing them and they say they like it.  Focus Groups can be funny things.  Are people really telling you what they think, or are they telling you what they think you think they think?

So be open to reality

Some years back I was working on a project that was a ‘next generation’ version of a medical product I had designed the first generation of.  Only two years had passed, and while the market, and the medical procedure the product served, hadn’t changed appreciably, I made sure that I wouldn’t be the only one doing research.  I called in additional researchers/designers to watch the procedure and asked for their feedback.  I was afraid that I was only going to see what I wanted to see and end up with a slanted, if not erroneous, perspective on what the doctors were doing.

In this election, pollsters anticipated reality.  Pollster John Zoghby believed that polls were too heavily slanted Democrat.  This lead to over-estimation of a Hillary Clinton lead, if it was even there at all!  You’ll never see reality if you think you already know how reality behaves.  We see what we want to see.  We may not be malicious about it, but sub-consciously we think we know what’s really going to happen, so we set up our research to prove that true.

In the world of product/service design research, we need to find out what’s going on, not prove we’re right.  The stakes are too high.  Companies, organizations, communities are investing in a product that is supposed to pay them back in some way.  Not understanding the situation is the first step to catastrophic failure of a product launch.

So at the end of the day, do what people do, not what they say

Yes, you can be the first to predict reality, but often the better route is to let things play out a little more and then jump in the game with a passionate verve!  This has the advantage of getting actual data, actual feedback.  This information is much more actionable and since everyone else is wrong, being  a little late to the game won’t be a negative, it’ll be a huge positive!

If you believe that you need to predict reality and launch at a specific time and place, then don’t pick one horse in a race.  Place multiple bets.  Have a Plan B, and Plan C…Plan(x).   Then, as reality starts revealing itself, roll the appropriate plan into action with modifications as needed.  Incidentally, the first generation product spoken about in the beginning of this article was just such a multi-plan launch.. That enabled it to launch with the right components at the right time, even though the very beginning was touch and go understanding what was truly essential to the offering and what wasn’t.  In the end, we got it right.

That’s ultimately what it’s all about – getting it right.

One way we can get it right is to learn from what others have done wrong.

So regardless of whether you’re crushed or elated with this election (or perhaps even feeling a little of both!) pay attention to these four tips based on what was done wrong, and your next product launch won’t unexpectedly fail – you will get it right!

 

 

 

Posted in Case Studies, culture of innovation, Design, design thinking, innovation, Uncategorized | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

Autodesk’s “Innovation Genome”: A ‘How-To’ Primer and Resource

Posted by Plish on November 8, 2016

I love it when folks share their insights into innovation, especially when they share as prolifically as the folks over at Autodesk do.

If you, like I have, have checked out the new products in Autodesk Labs, you probably wonder how they are able to create really cool product after cool product.  The reason is simple: it’s because they don’t innovate in a chaotic manner.  They have a process that guides and informs their product development efforts: the Autodesk Innovation Genome.

This Innovation method is the result of 10+ years of analyzing over 350 innovations from the history of the world (their goal is to examine 1000!).  The wisdom from these innovations is then distilled and codified to enable them use the insights repeatably. (This is very similar to how the TRIZ problem solving methodology was developed)

How Does It Work?

The process is essentially five steps.

Steps One and Two establish Context and Direction.

Step Three is at the heart of this process – the Seven Questions.

(While there are 7 buckets here, I find them a little too abstract on their own. They do have a 49 question chart – shown below – that is  much more useful in my opinion.)

(The above chart includes questions from other idea prompting methods like SCAMPER. )

Of course, ideas don’t mean anything without a method to commercialize, so steps four and five are about prioritizing and executing.

I could go into this even more, but really, just head over to the Innovation Genome and check it out for yourself. There are multiple excellent resources there. Study, learn, modify/apply, share.

The world awaits your innovations…

Posted in creativity, culture of innovation, Design, innovation, Innovation Tools, problem solving | Tagged: , , , , , , , , , | Leave a Comment »

Are you Using This Simple 3 Step Process to Create Products that Leverage Existing Trends?

Posted by Plish on August 9, 2016

There’s no question that we are living in exciting times.  There are multiple trends, technological and otherwise, that are blossoming and can be leveraged if you take the time to put in some work.  Follow this simple three step process and you’ll be much better equipped for leveraging the power of trends in your business.

Step One:

Research and understand trends that are shaping the landscape.

As a primer, here’s a quick list of some trends that are shaping the world right now.

 

Via MarketWatch

  • Virtual and Augmented Reality
  • Wearables
  • Smart Cars
  • Artificial Intelligence
  • Drones
  • Phone (and batteries) That Charge at a Distance

Some other Consumer Retail Trends:

  • Leveraging the Crowd
  • Subscription Services (Dollar Shave Club)
  • 3-D Printing
  • Maker Movement
  • Product Personalization
  • Sharing Economy
  • Uberization (I agree with Fast Company. Uber isn’t Sharing Economy but it is a new model)
  • Multiple Platform Sales
  • Social Media and Online Communities
  • Preference for Ethically Responsible Brands
  • Eco-Awareness
  • Product Co-Creation
  • Increased Biometric Use

Also check out Trendhunter (where I contribute from time to time 😉 ) Trendwatching, and Cassandra with their Cassandra Daily Newsletter.  The trends on these sites can be quite provocative and are great for jump-starting creative thoughts.

Steps 2 and 3!

2.  List the main positive and negative attributes of your product.

3.  Look for intersections between your product attributes and the trends and create products that enhance the positives or negate the negatives

For example.  Let’s say that your company makes paper-based notebooks.

Positive Attributes: Convenient; Creates hard copy; Can be used with various media (pen, pencil, paint, crayon, etc.);  Highly secure; Can be digitally copied (copy machine, phone picture, etc.); Difficult to forge; Low-cost; Recyclable; Personal

Negative Attributes: Needs to be on hand to use; Must do additional work to digitally archive; Uses/wastes paper; If recycled then must be copied; Have to purchase at stores either in bulk or as needed but then have to run to the store; ???

 

Ideas:

  • Have a QR code 10 pages from the end of the notebook that automatically orders (when scanned) more notebooks before running out (Better than a subscription service because it’s on-demand) This data can be used to then understand ordering patterns.
  • Enable customization of notebooks (paper designs -lined/graph/etc, covers, etc.) via online portal or app
  • Have a sensor embedded 10-20 pages from the end that when written on automatically purchases another notebook and mails it
  • Use non-wood pulp papers
  • Create an online community where people can design notebook covers for each other
  • Deliver notebooks by drone
  • Create notebooks from text messages
  • Create an augmented reality app that enables someone to ‘write’ on various products/locations/etc. to capture ideas virtually
  • Create a wearable that can tell what you’re writing and store it digitally, automatically
  • Provide notebooks that are customized for online courses and heighten student interactivity
  • Notebook covers contain solar panels and/or batteries for recharging digital devices.  These can also be charged via movement/carrying.
  • Use biometrics to lock/unlock paper notebooks
  • Create luxury notebooks
  • Personalize notebooks with a chamber that contains a friend/family member’s DNA from a kiss (think lipstick on an envelope…remember snail mail? 😉 )
  • Create Notebooks from pulp made from trees or branches that grew on property that held emotional import
  • Grow bamboo (at home?) or more likely,   you pay an amount to lease a portion of a bamboo field from which pulp is harvested to create your own notebooks. It’s a notebook/paper co-op (I LOVE this idea.  Anyone that wants to do it, please contact me 🙂 )

As you can see, just by bouncing notebook attributes against the various trends, I came up with 16 ideas for new products.  (Not only does this process supplement existing product lines, but you can use it to create brand new markets.  Just start with some existing product line attributes, bounce it against trends and create new products irrespective of what your industry is!)

There’s no excuse for being left in the dust of technology and an evolving world.  Follow this simple 3 step process, and you’ll find yourself successfully creating products as the world changes. 🙂

***

 

Here are some other tech trends for your reading enjoyment 🙂

Inc.com

  • 3d Printing
  • Active Participation in Advertising
  • Changes in Healthcare Funding
  • Reshaping Education via Online Training
  • Online Portals Reshaping Retail

Forbes

  • The Device Mesh (Connected products of all kinds)
  • Ambient User Experience (Seamless experiences spanning devices)
  • 3d Printing Materials
  • Obtaining Information from Everything
  • Advanced Machine Learning
  • Autonomous Agents and Things (Next gen Siri, Cortana, etc.)
  • Adaptive Security Architecture
  • Advanced System Architecture (Computers that function more like brains)
  • Mesh App and Service Architecture
  • Internet of Things Architecture and Platforms

A pdf Report from Deloitte touches on much of the Forbes stuff and more

 

 

 

 

Posted in 3D Printing, brainstorming, Co-Creation, Creative Thinking Techniques, culture of innovation, Disruptive Innovation, innovation, Innovation Tools, Maker Movement, problem solving, Social Responsibility, Sustainability, The Future, Trends, Uncategorized, ZenStorming | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

Six Essential Guidelines to Failing Forward — Relishing Failure (Even When it Tastes Disgusting)

Posted by Plish on April 26, 2016

In the span of a couple seconds a wonderful orange, blackberry fragrance turned caramely, then malty, then char…

I quickly turned around and saw that my blackberry sauce had become a gooey burning mess.  Taking it off the heat I scraped it into a container and set it on the garbage can to cool.  I then promptly washed the pan and started another batch of my sauce – after all, the French Toast was already done.

As I went to throw away the failure, I grabbed a spoon and tasted this mess.  Who knows, maybe something good came out of it…

 

Carbonized berries with a hint of charred honey – bitter and brown – there really was nothing redeemable from this.  My takeaway?  Perhaps use a little more liquid, a little less sugars, or more importantly, just pay attention better!!

People always talk about failing fast, failing forward, etc.  But failing is only beneficial if we take the time to analyze, or in this case taste, our failures.

What’s needed first when we analyze?

A willingness to look!  If I was simply interested in making the French Toast and plating it; or if I was only interested in getting rid of a smoky mess and throwing it out, I wouldn’t have found out what the gooey stuff tasted, looked, smelled and felt/acted like.

Be curious about the failures no matter how mundane or common they may appear.  As noted in the classic, “The Art of Scientific Investigation“:

 

Discog40

The Art of Scientific Investigation, by W.I.B. Beveridge, Pg. 40

 

The trick then is to look and really question whatever you can’t explain (and sometimes even questioning the things you (think you) can explain can be very useful!) Multiple people can see the same phenomenon and yet see different things.

Some years back, a veteran engineer was convinced that a plastic part was failing because of something happening in the mold.  I was brought in to take a look at the situation as they were short on resources.  Not taking the veteran engineer’s word, I looked more closely under a microscope.  Something didn’t seem right. After looking at the part, and the entire manufacturing and testing process more closely, I realized that the failure was actually due to a testing fixture applied to the part after it was molded.  Good parts were being made bad!  A change in the testing procedure resulted in weeks of saved time and the product was able to launch on time.

So,  while fruitful failing starts with observation, there are actually six points you should think about next time you burn a berry sauce, or something fails. Pay attention to these six points and you’ll be guaranteed to be failing-forward:

  1. Practice being curious about why things fail.  Ask questions, observe, taste, feel, smell.  If you can’t explain something, if something seems odd, follow up!
  2. Can this failure actually be used?  In other words, is it truly a failure? The charred goop may have tasted good – maybe I could’ve used it in its new form? (I couldn’t but I asked this question 🙂 )
  3. Can some aspect of the failure be used?  Okay, so maybe it tastes disgusting, but does this mean that it’s totally a loss?  Maybe charred, seasoned berry goo is good for digestion? (I don’t know if it is, but I’d venture it isn’t.)  Maybe the sticky sugar is a biofriendly adhesive?
  4. What did I do? How did I get here?  Understand the full width and breadth of what was done to create the failure.  Look at the ingredients that went into the failure, the tools and fixtures, the timing, the context/environment.  Understand what truly caused the failure.
  5. Document it!  Jot it down, put it into your phone, take pictures, make recordings. At the very minimum, commit what you can to memory.  Be conscious about remembering what happened so that it doesn’t happen again.
  6. Can you recreate the failure?  At the end of the day, we should be able to recreate the failure (I am quite confident I could burn my sauce again and create the same brown goop).  If we can’t recreate it, we didn’t understand it.

Failing is the easy part.  Turning it into something to build upon takes a conscious, concerted effort.  However, the more you are cognizant of these six points, the more fruitful and the more repeatable your product development efforts will become.

Then the fun REALLY starts!

🙂

POST SCRIPT

~~~The second batch of blackberry sauce was sublime ~~~

🙂

Posted in creativity, culture of innovation, Design, design thinking, Food, innovation, Innovation Tools, observation, problem solving | Tagged: , , , , , , , , , , , , , , , , , | Leave a Comment »

 
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