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Tackling an Obese Nation – Making “Jamie Oliver’s Food Revolution” a Design Competition!

Posted by Plish on April 8, 2010

I’ve been watching Jamie Oliver’s Food Revolution.  At first I wasn’t too keen on the show.  I didn’t like the premise: Guy from a different country comes to the US to make the US healthier as part of a reality TV show. The motive is good but it’s still Jamie Oliver’s Food Revolution.  Deep down I feel that for this to be uber-successful it needs to be called something like, “The USA’s Nutrition Revolution – Living Life!”  Revolutions belong to the people, never to one person. (Yes, I realize that one person often starts a  revolution and that others join in – yet, I think this might get more traction if  the focus were changed.  I do need to point out that it seems clear to me that Jamie isn’t in this for his own glory.  He genuinely cares about the issue of obesity, especially in children)

Well, I’ve seen a couple of episodes, and I have to say that I’m intrigued and actually enjoy watching.  I’m shocked though by what I’m seeing: Kids that can’t name basic vegetables, bureaucracies that favor cheap pre-fab food over fresh foods, parents that have given up providing their kids with healthy food.  Every episode reveals something new and not always flattering about the nutritional delivery system in this country.

It also struck me that this show/movement  could be viewed as a design project. 

What do I mean? Read the rest of this entry »

Posted in Best Practices, Case Studies, children, Contests, creativity, Design, design thinking, Education, Food, Health Concerns, innovation, Life Stages, Parents, Politics, problem solving, Social Networking, Society, Stories, The Human Person | Tagged: , , , , , , | 5 Comments »

 
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