Earth Day is a perfect day for people and organizations to ‘walk the talk’ about being ecologically friendly with their products and services. It’s an opportunity to be innovative, to be creative with ways of making an impact on the world, to show that it’s not just talk.
I was extremely surprised then, when I saw that the EPA administrator, Gina McCarthy, is jetting on a week long, Earth Day themed tour. Seriously. Jetting? When the EPA “ask(s) Americans to act on climate change through simple actions to reduce carbon pollution in their daily lives,” shouldn’t the EPA lead the charge by doing things to reduce pollution?
With a little technology and marketing savvy, much more could be accomplished with much less environmental impact.
What would you think of these ideas?
- A week long walking/bicycling caravan, with blogging of the entire trip. Participants would be on “Good Morning America”, and other such shows.
- A week of Skyping various news, daytime and cooking shows. (Cooking? Heck yeah!! How much food is wasted, and waste created, in kitchens?) Punctuate the week by having an open brainstorming discussion with Ms. McCarthy to allow the public to share ideas for ways to be more green.
- Spend each day giving an interview from a mode of public transportation that’s more environmentally friendly.
St. Francis of Assisi is the Catholic Church’s Patron Saint of the environment (I’ve created a non-denominational pledge to protect the environment, based upon the one in the hyperlink, below) . There is a saying that is attributed to him that says: “Preach the Gospel at all times, when necessary use words.” In other words, a lived message is more powerful, and preferred, to a spoken one. Not that words aren’t necessary, but they are the secondary means of getting a message across.
Since environmental change begins within the hearts of people who change their behaviors, encouraging others to take “simple actions to reduce pollution,” while not living that message, is at best a lost opportunity, and at worst, a damaging activity – hurting the message and the environment.
What do you think of the EPA doing this? What would you suggest would be more powerful from a messaging standpoint?
THE PLEDGE FOR THE ENVIRONMENT
I / We Pledge to:
MEDITATE and reflect on the duty to care for the environment and how our decisions can also impact the poor, vulnerable, and voiceless in the world.
LEARN about and educate others on the causes and moral dimensions of damaging the environment.
ASSESS how we-as individuals and in our families, and other affiliations-contribute to environmental damage through our consumption, waste, etc.
ACT to modify our choices and behaviors to reduce the ways we contribute to environmental damage.
BE AN ADVOCATE for environmentally protective principles and priorities in environmental discussions and decisions, especially as they can impact people who do not have a voice in these discussions.