ZenStorming

Where Science Meets Muse

Posts Tagged ‘innovation’

Design Better Products Using These Seven Tips From SongWriting

Posted by Plish on July 2, 2015

You know how much I like music. You also know how I like using parallels from other industries to supplement what I do.  I came across a great article from BMI (that happen to be the Performing Rights Organization that I belong to) that discusses 7 things to look for in improving one’s lyrics.  After all, a song has less than a few minutes to hook you and if the lyrics don’t work, the song doesn’t work.  It dawned on me that focusing on these 7 facets can also improve your products/services.

Here are the seven tips and how they apply to product design:

  1. Is everything you’re writing related to the hook/message of the song?  Is everything in the design related to the message/meaning of the product?    What message or vibe do you want your product to convey?  Are buttons, directions, colors, shapes, feel, smell all working together to convey the same message?
  2. Have you used details in your verses? Have you used details appropriately in the product?  Architect/Designer Charles Eames said, “The details are not the details. They make the design.” Details call attention to the various centers of a product.  They can work together or provide distraction.
  3. Have you already said it?  Are there unnecessary redundancies in the product?  Not only is excess information (excess detail) annoying it can be confusing and lead to errors in use.
  4. Have you said enough?  Just as saying too much is a problem, not saying enough is equally bad.  Designers can assume that a person using a product knows everything the designer knows about the product: the context of use, how it works, etc.  These assumptions can then covertly get built into the design resulting in frustration and product misuse.  As a designer ask yourself, “Does using this product require knowledge that only I have?  Will the person using this say, ‘I didn’t know I had to do x for y to work!'” If the answers are “Yes” or “Maybe” then find a way to overtly communicate that knowledge.
  5. Is your chorus lyric the main message of your song and is it memorable?  The chorus is the part of the song that most people remember and join in singing.   It sticks in our heads.  Is the main use of the product memorable – does it get stuck in your head?  Does the product create a type of obsession?  Do you want to go back for more?
  6. Do your words sound good sung?  Does the product communicate naturally?  Is the product communicating in ways that are congruent with the desired experience?    Is there a unified brand experience? Does something seemed forced about the product interaction?
  7. Are the little words like “and,” “but” & “’cause” used properly, or can they be removed altogether?  Every action leads to an action and/or reaction.    Do I have to press this and hold that to make something work?  If I swipe but don’t use four fingers will it cause something undesirable to happen?  Does everything in a product get straight to the point?  If it doesn’t, it should be by design, not by accident. Little words like “and” and “but” create connections that can lead to confusion and a lack of intelligibility.   If they can be removed, remove them.  If you can’t remove them, make sure that each “and” or “but” in the product design is important and essential.

There you have it. Next time you hear a song that you’re singing along with, think about what makes that song work.   More importantly, think about ways to make your designs sing! :)

 

Posted in creativity, Design, Experience, innovation, Innovation Tools, Musical Creativity, Service Design, The Senses, User Interface | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

Use This Simple Innovation Technique to Create Better Pizza….er, Products!

Posted by Plish on May 20, 2015

We’ve all had this experience:

You order a pizza for pickup.  You get home and open the box and find the cardboard under the pizza is wet and soggy.  You dig into the pizza but find out that, unfortunately, the flavor of  the wet cardboard  transferred to the pizza’s crust.

I’ve had the same experience on pizzas that were delivered as well.  Anything more than 10 minutes and the soggy cardboard effect kicks in.

How do we fix it?

Let’s use the time honored technique of re-ordering the sequence of events to create a different, and better, product, er…pizza.

Very often certain events get canonized as the way to create a product.  In some ways this is a good thing as it virtually guarantees repeatability in end products.  In the case of pizza the following happens :

  1. Take order
  2. Take crust and spread tomato sauce evenly
  3. Place cheese on tomato sauce
  4. Add  other toppings (If applicable)
  5. Place in oven at 425F for 15 minutes.
  6. Pull pizza out of the oven
  7. Place on hard surface
  8. Cut pizza
  9. Place on cardboard and slide into pizza box
  10. Give to customer
  11. Drive home
  12. Open Box
  13. Take slices of deliciousness out and eat!

Now, the steps in red are what the restaurant typically sees.  They are pretty much oblivious to steps 11-13 as they are busy doing steps 1-10 for other customers.  The problem is that the restaurant can keep doing 1-10 flawlessly, but the fact of the matter is that step 11 is especially critical to 13 being a pleasurable, or not so pleasurable, experience.  If the drive home is more than 10 minutes, the quality of the pizza could start going downhill.  The longer the ride, the  dark, steamy, cheesy, oily environment inside the box takes its toll as cheesy oil and moisture soaks through the cut marks in the pizza and soils the cardboard.

That in turn starts soaking back into the crust and impacting the flavor.

We could solve this problem by adding substances to the crust that will repel, or mask, the cardboard taste but let’s do something easier.

Change the sequence of events.  There is one step in particular that directly impacts how the pizza crust will survive the ride home.

How about:

  1. Take order
  2. Take crust and spread tomato sauce evenly
  3. Place cheese on tomato sauce
  4. Add  other toppings (If applicable)
  5. Place in oven at 425F for 15 minutes.
  6. Pull pizza out of the oven
  7. Place on cardboard and slide into pizza box
  8. Give to customer
  9. Drive home
  10. Open Box
  11. Cut Pizza!
  12. Take slices of deliciousness out and eat!

Yes.  Let the customer cut the pizza.  Not only will that help the crust quality, it takes a step, and some time, out of the pizza making process.

It may not seem like a lot, but a couple of seconds with every pizza baked will add up by the end of the year.  Heck, if the restaurant wants to, it can sell branded pizza cutters, or give one away with every 10 pizzas purchased.  Make it a game: “We make it and bake it, but you cut it and love it!”

So, if you want better tasting pizza, try this simple innovation.

When you order your pizza, tell them to not cut it.

But, don’t expect old habits to die hard.  In the restaurant that I’ve been testing this theory with (Thank you Salutos for unknowingly providing the pizza for these experiments! :) ), even when I’ve given them instructions not to cut the pizza, often they’ve cut it anyway,

More important, next time you’re trying to improve a product that’s based on a process, look at rearranging the steps.  You might just end up with a tasty new product! :)

PS. I shared this tidbit on Instagram first.  Feel free to follow me there for more on innovation and creativity!  Just click on the pic to go to my ZenStorming on Instagram.

Posted in Best Practices, Design, design thinking, Food, innovation, Innovation Tools | Tagged: , , , , , , , , , , | Leave a Comment »

Are You Doing This Simple Thing to Improve Your Creative Abilities?

Posted by Plish on May 6, 2015

To become a better writer – READ

To become a better cook – EAT

To become a better musician – LISTEN

In short, to become a better designer/maker/artist/engineer – OBSERVE

I recently started an Instagram page for ZenStorming.  It’s filled with tips for idea generation and creative inspiration, and it’s especially geared towards people that don’t always have someone around to bounce ideas off of.  (If you aren’t on Instagram, the posts are cross-posted to my ZenStorming Facebook page.)

Since Instagram is amazingly well suited to provide quick nuggets of information, I started a weekly series for helping people improve their observational skills.  It’s based on the premise that if you are primed with a certain concept before going on a walk or drive, your eyes will be opened to new things just because of the priming.

You don’t have to see new things, to see things new!

My first observation challenge was to look for right angles.

I took my own challenge, and that day while driving to a client, I was amazed at what I saw.  I saw patterns that I never noticed before, even though I had passed the same areas innumerable times. It also amazed me how right angles are largely the work of humans.  We build a world of right angles around us. Up, down, left, right.

We create an orthogonal world.

Which is kind of interesting given that so much of nature is anything but in 90 degree intersections.  But it’s what works.

Would love to get your thoughts on this observation challenge (as well as suggestions for a catchy hashtag!)

And remember,

You don’t have to see new things, to see things new!

If you see things in a new way, you can create new things!

Posted in Arts, Creative Thinking Techniques, creativity, Maker, observation, problem solving | Tagged: , , , , , , , , , , | Leave a Comment »

Do You Want to Be More Creative? Please Help Me Help You With Your Creative Problem Solving and Creative Thinking

Posted by Plish on April 25, 2015

Hi, it’s me!

I’ve always been fascinated with how things work: machines, products, nature, the universe, and yes, even people. (It’s the scientist in me).

At the same time, I’ve always enjoyed making things: products, games, art, music, food and more! (I’m inspired by the muses :) )

Most of my professional career I’ve been designing medical products for everything from family owned companies, to Fortune 500 companies, and I’ve done it well. These products are helping countless people live better lives, and their healthcare providers do their jobs more effectively.

I’m party to over 20 patents in the US and Internationally, and have been awarded multiple corporate awards for products that have made these companies millions in profits.  And, all the while, I was devising and refining my own methods of idea generation and product creation.

Working in the Corporate world was a great experience, but I wanted to grow and share my journey in creativity. So, in 2008 I ventured out on my own and formed ZenStorming™ LLC.

It’s science meeting muse.

I help companies come up with ideas for new products as well as share my methods for creative thinking and problem solving. I have an extensive network of talented designers, engineers and manufacturers that help me bring ideas from conception to reality. And I’m loving every minute of this creative ride!

I also develop tools (and often share those right here) to help people in their creative endeavors. I’m also developing some premium tools.  But, rather than assume I know what you need, I want to hear it from you.

I want to know what it is that you struggle with.

I want to know what could help you be more creative and grow as creative person.

Please take this uber-quick survey.  Your email address isn’t needed, but if you share it (It’s safe and secure and will be kept in confidence – I promise!) I may very well contact you to chat some more, and you’ll definitely be the first to know when these premium tools roll out, so you’ll get special deals!

Thank you so much for your time!!

Wishing you fruitful growth in your creative endeavors~

Plish a.k.a. Mike, Michael, Mickey, Plishka, Dude, Mickeyplish, Mikey, Misha, Myxash,

Posted in 3D Printing, Brain Stimulation Tools, brainstorming, Creative Thinking Techniques, creativity, Design, innovation, Innovation Tools, problem solving | Tagged: , , , , , , , , , , | Leave a Comment »

Brand Strategy and Design – One Collective Voice at FUSE 2015

Posted by Plish on March 23, 2015

Yes, one of my favorite conferences is coming up and I hope to see you there!

FUSE 2015

From April 13-15  in Chicago, Illinois, the Loews Hotel will be home to a provocative and inspiring mix of leaders in Design, Brand Strategy, Marketing, Innovation, Trends, and Strategy.  For 3 days you will have an opportunity to learn, network and enjoy stimulating talks, workshops and more.

I always leave FUSE with a mindful of ideas and things to share.  To aid my recall, I capture my experiences of FUSE in concept maps.  You can go to Slideshare and check out my maps of DAY 1 and DAY 2 from last year.

Looking forward to seeing you there and hearing your experiences!!

Posted in Brands, creativity, Design, design thinking, innovation, Service Design, Trends | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

Printing with Paper – the 21st Century Way

Posted by Plish on March 4, 2015

People are finding new uses for 3d printing daily. One of the downsides with 3d printing is that materials and methods are often expensive, and/or not eco-friendly. Another downside is that printing in true color is difficult.

Mcor Technologies is changing all that.

They’ve developed a way to true color print 3d objects using eco-friendly inks and adhesives at a fraction of the cost of other 3d printing technologies.  Disposal is also friendly as the product can be thrown into the recycling bin when the print is no longer needed.

How does it work?

Simply put, a sheet of paper is printed (in color) and the shape of the printed part is cut out of the paper.  Next, adhesive is placed on the paper and another sheet is placed on top. Print color, cut and repeat until the entire piece is printed.  For a better explanation of the process, check out this pdf from Mcor.

The biggest limitation that I can see with this is the build volume. At 9.39 x 6.89 x 5.9in, it’s not a bad build volume but it’s not huge. It’s limited by the thickness of a ream of paper.  On the upside, the parts can be designed to be separated into multiple pieces and then glued together.

Some great examples of how the technology is being used and its capability can be seen in this pdf.  There’s also a really impressive medical case study from University of Louvain in Belgium.

Here are some more examples of what can be printed.  What do you think?

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Posted in 3D Printing, innovation, Innovation Tools | Tagged: , , , , , | 1 Comment »

Dear RadioShack, It didn’t have to end this way…

Posted by Plish on February 5, 2015

It’s official.

RadioShack has filed for bankruptcy.

Call me naïve, but I really don’t think this had to happen.  I realize I’m ‘Monday Morning quarterbacking’ (Why DID Seattle throw that pass on the one yard line?!?!  I digress….) but RadioShack had made some bad choices.

RadioShack’s bankruptcy, which has been expected for months, follows 11 consecutive unprofitable quarters as the company has failed to transform itself into a destination for mobile phone buyers. Its sale agreement with Standard General could spare it the fate most retailers suffer in Chapter 11 – liquidation.

A destination for mobile phone buyers.  Seriously?  You can get a cell phone at WalMart for pete sakes!

RadioShack made multiple attempts at rebranding, as if a logo or name change was going to pull them out of obscurity. It wasn’t enough.

As someone who has literally gone to RadioShacks my whole life, the one thing that RadioShack fell away from was what made it famous in the first place.

RadioShack was trailblazing as a Maker store long before people even used the term “Maker.”   Yet, as the years passed, the only things that qualified as maker-esque were buried in the far corners of the store, literally collecting dust.  Most employees, it seemed, liked techie stuff, but weren’t that well versed in maker-esque components that were on their shelves.

I went over to Google Trends and looked at a few search terms to see how often people were Googling certain terms since 2010 (I didn’t put these all on one graph because there were scaling issues)

3dprinting

3D Printing

ardui

Arduino

diy

DIY

makerspace

Maker Space

raspberru

Raspberry Pi

 

Every trend is going up.

But, not this one: Read the rest of this entry »

Posted in 3D Printing, Brands, culture of innovation, Design, innovation, Maker Movement | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

Are Crowd Powered Apps a New Invasive Species? – Innovation Creating Collateral Damage

Posted by Plish on December 15, 2014

What do the Cane ToadMosquito Fish  and the traffic app Waze have in common?

Cane Toads (Pic Courtesy of Sydney.edu.au)

Mosquitofish (Pic courtesy of National Geographic)

Waze (Courtesy of Waze)

 

Give up?

The are all innovations that created collateral damage.

Cane Toads were introduced to Australia in an effort to control the Cane Beetle which was destroying sugar cane.  The problem is that the can toad loved the environment and preferred eating anything other than the Cane Beetle.  As a result it is the ‘poster child’ for failed invasive species control measures.

Mosquito Fish were introduced to control mosquitos and in fact were instrumental in controlling Malaria outbreaks in South America, Ukraine and Southern Russia. However, they are extremely aggressive and if not watched, they can wreck aquatic ecosystems because of their competitive nature.

Waze?  I’m sure you’ve heard of it. Heck,  I’ve used it on occasion.  But, it too has solved one problem (helps people get to destinations more efficiently by leveraging the power of the crowd,) and created another: turning quiet streets into major thoroughfares.  As people travelling on the highways of California hit bad traffic, they turn to Waze to find alternate routes.  The result?  Nice, quiet neighborhoods that never used to see heavy traffic now have stifling traffic patterns.

A solution created a problem.

Collateral damage isn’t the only issue here.  The more I thought of this situation, something struck me.  Two of the three above are considered invasive species.  Is the third, Waze, also an invasive species?

Can an app be an invasive species?

An invasive species is a plant or animal that is not native to a specific location (an Introduced species); and has a tendency to spread, which is believed to cause damage to the environment, human economy and/or human health.

Using the above definition, (if we allow for the fact that apps aren’t plants or animals, but instead are used by animals,) can crowd powered apps be classified as a new type of invasive species (Appicus Crowdpoweredus) ?   If so, how are they controlled?  Should they be controlled?  Or the ultimate question:

Can they be controlled?

 

Would love your thoughts!!

Posted in innovation, problem solving, Social Innovation | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

3D Printing in the Future of Healthcare

Posted by Plish on December 2, 2014

RSNA 3D Printing Presentations

Some  RSNA attendees listen to presentations by Radiologists, Researchers and other Physicians who are using 3d Printing in their practices and research

 

Today was my 3D Printing day at RSNA.  Spent the morning listening to some amazing work being done (Chaired by  Dr. Frank Rybicki), and the afternoon taking in the rest of the show.

1234Capture

First were presentations covering how flows of blood and other substances through blood vessels, could be confirmed using models.

Dr. Tam shared how 3d printing could be used to plan for, and create parts for, medical procedures.  He uses printed models in approximately 5% of his cases right now.  He also did an enlightening study that showed that when presented with 3d models, the majority of physicians in the study changed their surgical approach.  A model is indeed worth a 1000 pictures (or more!)

Dr’s Green and Mahani shared how 3d printing was used to save the life of a child whose bronchus would collapse and block airflow.  The video about this is below:

There is some amazing work at the Advanced Tissue Biofabrication Center at the Medical University of South Carolina. They are pushing the envelope printing living tissue. You can check out a Reuters Tech Video here.

Future directions for 3d printing in healthcare were summarized nicely by this slide:

WP_20141202_10_01_34_Pro

Number one is very provocative, and I agree with it.  While Radiologists treated the creation of 3d models as a natural extension of reading 2d images, the work required to create 3d models can be done in conjunction with intermediary scientists and engineers, so that each discipline can play to its strengths.  In the future I can see a role for “Post Processing Technicians.” These folks would be integral members of the Radiologic team whose purpose is to crunch imaging data into 3d and beyond.

I would include material science advances as an influencer in the future of 3d printing adoption.

Also, while indirectly included in the above list, cost reimbursement and FDA regulations are major players as the field matures and the technology gets adopted.

After the presentations, I visited with 3dSystems, Stratasys and Materialise ,  These companies have made, and are making, significant investments in medical uses of their technologies.   This can only accelerate the adoption of 3d printing.

WP_20141202_10_49_01_Pro (Copy) WP_20141202_10_48_41_Pro (Copy)

I left today excited and inspired by the work of these doctors and scientists.

Would love to hear your thoughts on the subject!

 

Posted in 3D Printing, Biology, Disruptive Innovation, Healthcare, innovation, Medical Devices, Research | Tagged: , , , , , , , , , , , , , , , , | Leave a Comment »

Swimming in Wonderful Robin Williams Streams of Consciousness

Posted by Plish on August 21, 2014

When I conduct brainstormings (and even when I’m looking for ideas) I find that one of the biggest enemies is the internal censor that each of us has.  I’m sure you’ve succumbed to that voice.

You come up with an idea and before you’ve even spent time examining it, you’ve jettisoned the thought:

“That’s stupid!”

“That’ll never work!”

“How could I have thought that?”

“That thought came out of me? No one can ever know I thought THAT!”

One of the amazing gifts that Robin Williams had was his ability to turn off the censor.  He trusted himself, and even when riffing with others, he allowed himself to follow the promptings of lesser ideas knowing that greater ideas were coming. The results were nothing short of astounding and amazingly hilarious.  While Williams’ verbal stream didn’t seem to even afford him time to breathe, his audience couldn’t breathe because they were laughing so hard.

In the world of comedy, following the stream of consciousness is considered acceptable because, well, it’s comedy.  However, in the corporate world, such thinking is considered out of place, too bold, not politically correct – perhaps even offensive.

Unfortunately, when the censor kicks in, creativity, and perhaps the next seed of a groundbreaking innovation, gets kicked out.

People have a tendency to think that those ideas judged as ‘bad’ or ‘improper’ should just be jettisoned and forgotten.  Yes, not all ideas are ready for prime time; however these ideas are essential to the creative process – a process that builds upon that which came before.  Ignore what comes before and there’s nothing to build upon.

Robin Williams lived this brilliantly.  Not everything that Robin said was earth-shatteringly funny, but just around the corner, rest assured, mirth was imminent.

Creative thought in the corporate world follows the same process.  Not every idea is worthy of patent or should be invested in.  But, if the ideas are built upon, eventually, things will come together in a wonderful way.

So, how do we train ourselves to be creative in this way?

Practice!!!

Listen to all ideas as they bubble up!  Things pop up for a reason!!  Write everything down. Sketch!  Play with the ideas!

The idea that seems totally unusable may provide the seed that enables you, or someone else, to make a connection to an even better idea!    In my own experience, some great ideas have surfaced after someone had the courage to share a half-baked idea.  This simple and profound act of sharing provided the building blocks for others.  If the internal censor would’ve won out, these breakthrough ideas would never have been born. 

Remember this next time you’re coming up with ideas, alone or with others. Better yet, even if you’re not coming up with ideas, examine your thoughts as they are percolating to the surface. Learn to get comfortable with the flow; the more at ease you feel with the stream’s current, the less likely you’ll be to throw out ideas as they bubble up.

I love the following Robin Williams interview with Craig Ferguson.   The two of them highlight the above process – they both just grab an idea, follow it to the next, and continue the process with wonderfully entertaining results.    Notice how certain ideas become seeds for the next.  This is improvisation at its finest.  

In closing, I’d just like to thank you, Robin Williams, for creating so many wonderful, bubbling streams of consciousness, and for being a part of the Stream of which we all swim.  Tragic circumstances helped push you into different waters.  May you find the New Waters fine.  While ours are impoverished by your passing, they are also forever enriched!

Posted in Creative Environments, creativity, culture of innovation, Design, Great Creative Minds, idea generation, innovation, Nature of Creativity, Traditional Brainstorming, Workplace Creativity | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

 
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