Every design is filled with questions: Why is this here? What is its purpose? What will a person experience when they encounter this product or service?
Plants and animals in nature don’t have extras. They have a wonderful balance of what is needed to give them a competitive chance.
Same thing with successful products/services of all types. Too many features and things can get confusing. Not enough and people look for workarounds.
But, it’s not simply about the number of features. It’s about their necessity. Disruptive innovations often are stripped down versions of more feature filled products. It’s about what people need in the moment, what they can handle.
It’s like that in our lives as well. What are we doing? What is the purpose of something in my life? What experience is it bringing me?
Whether it’s a product, service or our lives
Pay attention
Have Empathy
Ask what experience you want
Design…