ZenStorming

Where Science Meets Muse

Archive for April, 2012

What Makes Successful Products, Services and Brands?

Posted by Plish on April 27, 2012

“If I eat a pink cake, the taste of it is pink; the light sugary perfume, the oiliness of the butter cream are the pink.  Thus I eat the pink as I see the sugary.”

–(Jean-Paul Sartre, “The Hole,” in Existentialism and Human Emotions (New York: Carol Publishing Group, 1993), 89)

What do successful brands and innovative products/services have in common?

Hint: The solution comes via Sartre’s thoughts.

Answer: Consistency.

Think of it…

What would you do if you bit into an elegantly frosted, pink cake and it tasted of garlic?

How consistent is the message that comes from the experience of your company, service or product?

Do the textures, shapes, smells, sounds, flavors, and colors harmonize in creating the emotional experience that you want?

If your product is pink, does it taste pink?

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Posted in Brands, Design, Emotions, Experience, innovation, Service Design, The Senses | Tagged: , , , , , , , , | 1 Comment »

How Not to Brainstorm – Lessons from Suburgatory

Posted by Plish on April 20, 2012

If you ever find yourselves in brainstorms like this one, drop me a line…

Posted in culture of innovation, idea generation, innovation, Innovation Tools, problem solving, Traditional Brainstorming | Tagged: , , , , , , , , | Leave a Comment »

Want to Uncover New Product Opportunities? Try Archaeology

Posted by Plish on April 14, 2012

I recently read this wonderfully provocative piece on how archaeology can be used as a tool for new product research.  The crux of the paper is that insights into new product opportunities can be gleaned when we shift the focus off the consumer, and onto the products themselves, as this graphic shows.

While this perspective is fascinating, it’s not entirely new.  Certain industries have, for years, been focusing on products in a unique way that others don’t. One of these is the medical device industry.

In this industry, once a product is sold it isn’t forgotten.  If, at any time, there is a problem with a product, the Manufacturer is supposed to be notified of the failure.    It is then incumbent upon the Manufacturer to look into the failure, and based upon the results of the analysis, undertake corrective and/or preventative actions to ensure the failure doesn’t happen again.

When investigating medical product failures, scant, helpful feedback from clinicians is not uncommon.  When asked about the problem, often the response is, “Your product failed.”  Specific details of who did what, when,  are difficult to tease out.  As a result, medical device failures are, in many ways, much like an archaeological dig.  The product has to speak for itself…

The package landed on my desk with a thud.

“What is it?” I asked. Read the rest of this entry »

Posted in culture of innovation, Customer Focus, Design, innovation, Innovation Tools, Market Assessment, problem solving, Research | Tagged: , , , , , , , , | 4 Comments »

A Trio of Manifesto’s For Creative Inspiration – Rock the World with You!

Posted by Plish on April 4, 2012

Over at Revive Your Creativity I found the following manifesto, and was struck by its simplicity.  Replace the words, ‘storytellers’, ‘story’, etc., with ‘designer’, or ‘innovator’ or ‘musician’, and it still applies. Great bits of wisdom.  (An Audience does exist for what you do!)

The storytelling manifesto was inspired by two other brilliant compositions.  The first is from Expert Enough.  The other is from Holstee.

Soak it all in and live…

 

Posted in Authenticity, creativity, Design, innovation, Musical Creativity, Nature of Creativity, Stories, The Human Person, Writing | Tagged: , , , , , , , , | 1 Comment »

 
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